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by Steve Leslie
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- May 1, 202532 min
Ep 59: The Fallout of Canada's Federal Election For The Pool Industry | The PromoMinds Podcast
Send us a textIn this episode, Steve breaks down what the 2025 Canadian Federal Election means for Canadian pool professionals. With Mark Carney now leading a Liberal minority government, we look at what this could mean for housing policy, energy efficiency programs, and the broader pool and spa supply chain.We’ll dive into how trade tensions with the U.S. and China are influencing prices and availability of key materials like steel, vinyl, fiberglass, and plastics—and what Canadian retailers can do to stay competitive. Plus, I share insights on the growing popularity of heat pumps and smart pool tech, and why products like Hayward’s HeatPro® VS Series are worth paying attention to right now.Key Takeaways:✔ What Carney’s housing and trade agenda could mean for pool builders✔ Why heat pumps and smart tech are gaining ground across Canada✔ How to use tariffs as a talking point—not a setback✔ What to do now to position yourself for a stronger 2025 seasonLet’s connect: 💻 www.highburypools.com 📧 promominds@gmail.comIf you found this episode valuable, please subscribe and share it with someone in the pool and spa industry who needs to hear it.#Canadavotes #CanadianElection #SwimmingPools #Hayward #HousingPlan #Affordability #Opportunity #Pools #Construction
- Apr 17, 202524 min
Ep 58: Tariffs, Interest Rates, & Why Now is STILL a Time to Grow in the Canadian Pool Industry
Send us a textIn this episode of the PromoMinds Podcast, Steve Leslie returns after a chaotic couple of weeks—ice storms, power outages, and laptop breakdowns—to deliver a much-needed economic update and roadmap for Canadian pool professionals heading into the 2025 season.With rising mortgage defaults, shifting trade tariffs, and a bear market that’s been quietly unfolding since the pandemic boom, this episode is your no-fluff wake-up call. But it's not doom and gloom. It's about recognizing the opportunity in the chaos.Drawing from real economic cycles, Steve breaks down how pool companies thrived through the 2008 recession and how you can apply those lessons today. Whether you're a builder, dealer, or service pro, this is your blueprint for staying relevant—and profitable—during uncertain times.📌 Key Takeaways:Economic reality check: Canada is entering a rocky economic cycle with paused interest rates, rising mortgage defaults, and growing tension in the real estate and trade sectors.History repeats: Pool companies that succeeded in 2008 didn't wait—they marketed smarter, streamlined operations, and leaned into renovation and service.Personal brand is key: People don't follow companies—they follow people. Trust is built online before you ever get the call.Shift to services and renovations: Homeowners may not be building new pools, but they'll pay for liner replacements, automation upgrades, and reliable service.Niche down or get drowned: Specialize in one core service area to attract higher-quality leads and increase perceived expertise.Slow season = content season: Use downtime to create helpful online content, answer real customer questions, and improve discoverability through SEO and social media.Local supply matters: Highbury Pools' Canadian-sourced materials and local production offer stability during global trade uncertainty.Your mindset matters: “What you seek, you shall find.” Focus on opportunity—not fear—to come out ahead.📣 Call to Action:If this episode resonates with you, please share it with a fellow pool professional, follow Steve on LinkedIn, and reach out to promominds@gmail.com. Looking to work with a Canadian manufacturer? Visit www.highburypools.com.#swimmingpools #highburypools #hayward #pentair #jandy #omnilogic #poolconstruction #linerreplacement #marketing
- Mar 13, 202532 min
Ep 56: How Canadian Pool Pros Can Thrive During Uncertain Times
Send us a text The pool industry in Canada is facing some big challenges—U.S. tariffs on steel and aluminum, the latest Bank of Canada interest rate cut, and even a new Prime Minister. But with every challenge comes opportunity. In this episode, I break down: ✅ The back-and-forth tariff battle between Canada and the U.S. and how it’s impacting pool professionals ✅ The latest Bank of Canada announcement and what lower interest rates mean for the industry ✅ Why mindset plays a key role in how pool pros navigate uncertain times ✅ How to market and promote your business effectively—even when the economy is unpredictable ✅ Key strategies for making the most of home shows, financing options, and digital marketing If you want to stay ahead of the competition and position yourself for success despite the uncertainty, this episode is for you. 🎧 Listen now and get the insights you need to thrive in 2025. Steve Leslie is a Sales and Marketing Manager at Highbury Pools, located just outside London, Ontario, Canada.Connect with Steve:Instagram: @steve.leslie.91Facebook: https://www.facebook.com/steve.leslie.52LinkedIn: https://www.linkedin.com/in/the-steve-leslie/Email: promominds@gmail.com#tariffs #canadiansteel #canadianpools #phtcc #swimmingpools
- Mar 4, 202525 min
Ep 55: Trump Tariffs vs The Canadian Pool & Spa Industry
Send us a text In this episode of the PromoMinds Podcast, Steve Leslie discusses the impact of the Trump tariffs on the Canadian pool and spa industry in 2025. With new 25% tariffs on all imports from Canada to the U.S. set to take effect on March 4, Steve provides an analysis based on past trends, current economic conditions, and what swimming pool professionals can expect moving forward.Key Discussion Points:Background on Tariffs:A 25% tariff on Canadian imports was confirmed in an article from the Financial Post, released on March 2, 2025.Similar tariffs were imposed on Canadian steel and aluminum in 2018, which led to an oversupply in the Canadian market, temporary price drops, layoffs, and eventual price increases.The previous tariffs were lifted in 2019 after renegotiations between Canada, Mexico, and the U.S.Potential Industry Impact:The tariffs may lead to new trade routes as Canada seeks alternative export markets.Steel price fluctuations could influence the cost of materials for pool construction.Unlike 2018, the current economy is weaker, with a lower GDP and concerns over mortgage renewals and delinquencies.Higher costs could eventually drive up pool and spa prices, making early investments more attractive.Economic Factors at Play:Rising inflation and higher costs for Canadian consumers.The weakening Canadian dollar makes U.S. travel more expensive, potentially keeping more spending within Canada.Increased focus on backyard renovations as an alternative to expensive vacations.Strategic Opportunities for the Pool & Spa Industry:Creating Urgency: Encouraging customers to invest in pools now before prices rise further.Promoting Backyard Investments: Emphasizing the long-term value of enhancing outdoor living spaces instead of spending on international travel.Monitoring Government Support: Possible financial assistance or stimulus measures could provide relief or incentives for homeowners.Follow Steve:Instagram: @steve.leslie.91LinkedIn: Steve LeslieFacebook: Steve Leslie#tariffs #swimmingpools #canada #construction #trump #canadiansteel
- Sep 5, 202428 min
Ep 54 | Branding: How Do People See You? | The PromoMinds Podcast
Send us a textIn this milestone episode celebrating the first anniversary of The PromoMinds Podcast, host Steve Leslie reflects on a year of podcasting and introduces exciting updates, including his upcoming speaking gig at the Canadian Pool & Spa Expo in December. Steve also dives into branding, sharing personal stories and practical strategies on how to reshape how others perceive you, emphasizing the importance of consistent messaging and content sharing. The episode highlights how you can use platforms like Facebook and Instagram to build and humanize your personal brand, connecting with your audience in meaningful ways. Steve also begins the show by talking about the latest Bank of Canada announcement in regards to interest rates.Key Takeaways:Consistency is Key – Regular posting on social media can shift and strengthen how people perceive your personal brand.Branding is About Perception – Your brand is defined by what your customers or audience say about you, not just what you promote.Leverage Social Platforms – Utilize personal stories and visual content like selfies and videos to connect with your audience on a deeper, more human level.Canadian Pool & Spa Expo:Catch Steve Leslie speaking at the Canadian Pool & Spa Expo, happening from December 2nd to 5th. Don’t miss his presentation on December 4th at 3:30 PM, where he’ll share tips on “How to Build a Brand with No Spare Time.” This is a must-attend event for professionals looking to grow their business in the pool and spa industry!https://www.poolandspaexpo.ca/#PromoMindsPodcast #BrandingTips #SocialMediaStrategy #PoolIndustry #CanadianPoolExpo #ContentCreation #PersonalBranding #BusinessDevelopment #PoolAndSpa #socialmedia #SocialMediaMarketing4o
- Aug 22, 202424 min
Ep 52: Building Your Brand: What Is YOUR Story? | The PromoMinds Podcast
Send us a textIn this episode of The PromoMinds Podcast, host Steve Leslie discusses the importance of building a personal brand and crafting one's unique story. He shares his journey in the swimming pool industry and how he leveraged his interests, such as running and real estate, to create a distinctive brand identity. Steve mentions influential figures like Andy Andrews, Jesse Itzler, David Goggins, and Terry Fox, drawing inspiration from their stories and mindsets. He emphasizes the value of self-reflection, identifying personal strengths, and consistently sharing one's passions to establish a memorable brand presence.Top 3 key takeaways:Identify your unique experiences, skills, and interests to craft a compelling personal brand.Consistently share your passions and interests, even without immediate engagement, to build brand recognition.Focus on a core message that you want people to associate with your brand, and be willing to discuss topics that set you apart.Steve Leslie will be doing a speech on December 4th at the Canadian Pool & Spa Expo, in Toronto, Ontario, Canada at the Enercare Center, entitled "How To Build A Brand with No Spare Time". Be sure to register for the upcoming Canadian Pool & Spa Expo happening from December 2nd to December 5th 2024!https://www.poolandspaexpo.ca/#PersonalBranding #StoryTelling #Entrepreneurship #UltraRunning #MindsetMatters #BusinessGrowth #SocialMediaMarketing #PoolIndustry #SelfReflection #BrandIdentity #swimmingpools #phtcc #promominds
- Aug 15, 202452 min
Ep 51: Selling In A Recession with the Hybrid Road Warrior Randy Chaffee | The PromoMinds Podcast
Send us a textGuess who's back, back again,Randy's back! Tell a friend!Randy Chaffee, aka The Hybrid Road Warrior, joins the podcast once again to discuss his approach to economic down turns and recessions over his 4+ decades in the roofing industry (which is closer to 5 as we find out in this episode).Find out how a manufacturer's sales rep truly approaches a recession. Is it all "doom and gloom" or does this mean "opportunity"? Tune in to find out!We also find out how Randy's book is coming along, as well as the challenges that he's overcome during this new process.Check out Randy Chaffee on all social media platforms, or simply go to:www.IBuyFromRandy.comRandy Chaffee is also the host of the Building Wins podcast, which you can find on almost every platform.#HybridRoadWarrior #roofingindustry #swimmingpools #poolbuilding #poolandspa #construction #contractor #builders #b2b #selling #sales #marketing #recession #economy #manufacturing #manufacturer #salesrep
- Aug 1, 202422 min
Ep 49: Interest Rate Changes and What Lays Ahead for Ontario's Housing Crisis | PromoMinds Podcast
Send us a textTaking a look at the Canadian Housing Crisis and what a lower interest rate means as compared to the US Dollar. Looking at the turmoil that Ontario could see in the coming few years. Steve shares what he's been seeing in real-time with the markets, new listings coming on, as well as the record breaking condo inventory in the GTA. Steve even shares insights from previous recessions and how it affected the housing market. We may be in a different market this time around, and Steve explains why he thinks this.What are your thoughts on this episode? What are you seeing in your market? What do you disagree with or where does Steve have it wrong? Share in the comments below!Mentioned in this episode:"History Suggests Stressful Times for the Canadian Housing Market" by Newswire.cahttps://www.newswire.ca/news-releases/history-suggests-stressful-times-for-the-canadian-housing-market-880614911.htmlThis episode was recorded Live and can be found on The PromoMinds Podcast YouTube channel.https://www.youtube.com/watch?v=zy52CmWrZK8#ontariorealestate #interestrates #cad #usd #ontario #housingcrisis #ontariohousingmarket #canadianrealestate #canadianrealestateinvestor #mortgagerates #financialmarkets #stockmarket #bondmarket #recession #recession2024
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About The PromoMinds Podcast
The PromoMinds Podcast is a candid look at business, marketing, and leadership through the lens of the Canadian pool & spa industry. Hosted by Steve Leslie, the show features real conversations with builders, suppliers, and business owners about what’s actually happening on the ground — from sales and branding to economic pressure, burnout, and long-term opportunity.This isn’t hype or theory. It’s practical insight, honest discussion, and big-picture thinking for professionals who want to build stronger businesses, adapt to changing markets, and stay mentally sharp in an industry that never slows down.About the Evolution of the ShowThe PromoMinds Podcast originally launched as a broader exploration of marketing, entrepreneurship, and personal growth for solopreneurs and small business owners. As the show evolved — and as real conversations with builders, suppliers, and business owners deepened — its focus naturally sharp
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