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by Danielle Klemm
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- Apr 8, 202616 min
Why My Cost Per Lead Kept Climbing (and My 3 Next Tests to Fix It)
How a $15 quiz ad got a sale in 4 hours (and what the data revealed about cold traffic)Danielle shares the behind-the-scenes of her recent cold traffic ad experiment for The Offer That Pays Off course, running quiz ads to a completely cold audience. From tracking issues in the first 24 hours to discovering which creative hooks actually converted, she breaks down the real numbers, what worked, what didn't, and the three specific tests she's running next.In this episode:- Two reel hooks outperformed static images for lead generation- First sale came within 4 hours of turning on ads, but cost per lead increased after day 2-3 -What I'm testing nextAbout Danielle Klemm: Danielle is a sales funnel and launch conversion optimization expert who previously ran an ads agency from 2019-2021. That experience showed her that the real difference between successful and unsuccessful campaigns wasn't the ads themselves—it was the backend funnel and conversion optimization. Now she focuses on helping clients optimize their funnels and uses herself as a guinea pig for ongoing experiments.🔗 LINKS & RESOURCES:More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmm
- Apr 1, 202650 min
The $17K Quilting Workshop (And What Actually Made It Work) with Kwadwo, Host of Art of Online Business
📥 Grab the Frontline Playbook: What's Kwadwo testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow a $37 quilting workshop generated $17.5K in revenue (and converted profitably to a $497 mid-ticket offer)Kwadwo breaks down his third successful workshop launch with a quilting client, revealing how strategic ad creative testing, audience targeting, and a proven funnel turned a $37 workshop into a profitable lead generation machine that feeds a $497 course. This case study proves that live workshops in niche markets can convert cold traffic profitably when the fundamentals are dialed in.In this episode:- 451 workshop registrations at $37 each generated $17,589 in revenue from a combination of warm and cold audiences, with cold audiences converting profitably for the first time- Lead costs in the quilting niche averaged just $0.90, proving that arts-based businesses are significantly under-marketed and offer incredible opportunities for profitable ad campaigns- The winning strategy evolved over three launches, starting with warm audience only, then testing cold audiences with limited creative, and finally scaling with custom ad creative that outperformed organic posts- What they're testing next: Increasing daily lead magnet ad spend from $30 to $45 to grow warm audiences more aggressively, allocating most cold audience budget to proven audiences while testing new segments with smaller budgets, and creating even more ad variations to find top performersAbout Kwadwo: Kwadwo is a Facebook and Instagram ads strategist who specializes in helping course creators and educators run profitable ad campaigns. He's the host of the Art of Online Business Podcast, where he shares what's working in Meta ads right now and interviews course creators about their ad strategies and funnels.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostNeed a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/callMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Kwadwo:Podcast: Art of Online Business (available on all audio platforms and YouTube) https://theartofonlinebusiness.com/Ad Audit: https://quayjo.thrivecart.com/audit
- Mar 25, 202624 min
85% More Revenue With 100 Fewer Subscribers (My Recent Launch Debrief)
How I 85% increased launch revenue with 100 fewer subscribers by testing messaging angles and new upsell in REAL-TIMEDanielle pulls back the curtain on her recent launch of The Opt-In That Pays Off program, sharing how she nearly doubled her previous launch results despite having a smaller email list. This wasn't a typical rinse-and-repeat launch—it was a testing ground for messaging angles, upsells, and conversion optimization strategies that she could later scale with ads and evergreen funnels.In this episode:- Testing messaging angles daily and making real-time tweaks based on email click data and Hotjar heatmaps, she increased revenue 85%, boosted average order value 70%, improved upsell rate 49%, and lifted conversion rate 21%- The upsell that worked vs. the one that flopped-Problem-aware vs. solution-aware messaging pivot-Testing live cohort pricing and ads angles for evergreenAbout Danielle Klemm: Danielle is a sales funnel and launch conversion optimization expert who has been in business for over 8 years. As a former ads manager, she specializes in helping coaches and course creators diagnose and fix their funnels using data-driven strategies. 🔗 LINKS & RESOURCES:Want to know why YOUR freebie isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/leadquizNeed a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/callMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmm
- Mar 18, 202652 min
The 43% Webinar Conversion Increase by Delaying 3 Days (And What Actually Made It Work) with Sheri Moise
📥 Grab the Frontline Playbook: What's Sheri Moist testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow astrology-guided timing took a webinar conversion from 7% to 50%Sheri Moise, business astrologer and strategist, shares how she helped a client transform their webinar performance by aligning launch timing and messaging with astrological cycles. After a disappointing Wednesday webinar that converted at less than half the client's normal rate, Sheri adjusted the messaging for Saturday's webinar based on shifting moon and Mars energies, resulting in a 50% conversion rate.In this episode:- How the same webinar went from underperforming (half of normal conversions) to 50% conversion in just 3 days by adjusting messaging to match collective astrological energies- Why 18-month marketing cycles (North Node shifts) predict buyer behavior better than past launch data, including the shift from "course craze" (2020 Gemini) to "quick wins" (2024-25 Aries) to the current "wise buyer" era (2025-26 Pisces)- The upcoming August 2026 shift to Aquarius energy will favor "guide by your side" models over traditional guru-led courses, with buyers taking longer to decide but having lower refund rates- What Sheri's testing next: Launching her Success Planet system slowly with simple Google Docs and testing piece by piece rather than building everything upfront, aligned with the slower, steadier energy of 2026About Sheri Moise: Sheri is a business astrologer and strategist who combines corporate sales and marketing experience with astrological insights to help entrepreneurs optimize their launch timing and messaging. She specializes in using 18-month marketing cycles and planetary transits to guide everything from launch windows to daily email strategy, helping clients move from "hoping" to strategic confidence.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostNeed a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/callMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Connect with Sheri Moise:Website: https://sherimoise.com/
- Mar 4, 202645 min
The Order Bump + Upsell Strategy That Hit 1.4X ROAS (And What Actually Made It Work) with Tony Rulli
📥 Grab the Frontline Playbook: What's Tony testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextTony from Intentional Spark shares how his client in the productivity space transformed their tripwire funnel from barely breaking even (70% return on ad spend) to 1.4x ROAS through strategic funnel optimization and creative testing. This case study reveals the critical levers that move the needle when running paid traffic to evergreen funnels.In this episode:How mobile-first optimization and tightening the lead magnet-to-tripwire connection increased conversions without changing the core offerWhy audience targeting is dead and your ad creative is now your targeting—plus how to use problem-only content (no CTA) to attract higher-intent leadsThe data tracking system that made optimization possible: a simple weekly spreadsheet pulling from Meta, Kit, and Google Analytics to track the full funnel from lead to upsell What they're testing next: Continuing to experiment with order bump pricing and positioning, plus scaling with avatar-specific creative that speaks to different audience segmentsAbout Tony: Tony runs Intentional Spark, an ads agency that focuses on conversion-driven campaigns across Meta and other platforms. Unlike agencies that only optimize for leads or engagement, Tony's team takes a holistic approach, working on funnel structure, offer optimization, and ad creative because they know ads only work as well as the entire system behind them.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Tony:Website: intentionalspark.comFree Resource: Landing Page Blueprint (opt-in to get on their weekly newsletter + monthly workshops): https://www.intentionalspark.com/perfect-landing-page-blueprint
- Feb 25, 202618 min
Are Lead Magnets Actually Dead?
You've seen the hot takes: "Lead magnets are dead!" Usually followed by someone selling you a $27 tripwire instead.But if lead magnets are so dead, why are successful business owners still using them? Why are my clients still getting immediate sales from them across 15+ niches and price points from $47 to $5K?In this solo episode, I'm breaking down:Why the "lead magnets are dead" narrative is misleading (and what part of it is actually true)What changed between 2010-2022 vs. the discerning buyer era we're in nowThe real reason your lead magnet isn't converting (hint: it's not the format)Why a 20-page guide I created flopped, and what I learned from hiring an expert who steered me wrongHow lead magnets need to work in 2025+ to prime people for purchase instead of just collecting emailsThe strategic framework that's gotten clients sales within a month across different audience sizes, niches, and offer typesThis isn't about format (PDF vs. quiz vs. video). It's about understanding the evolved buyer journey and reverse-engineering from your offer's price point, your audience's skepticism level, and the gap between passive consumption and active purchasing.If you've spent hours creating lead magnets that sit unused, or if you've started to resent your freebie because nobody's booking calls, this episode will shift how you think about the entry point to your business.Resources mentioned:Free Quiz: The Freebie-to-Buy Gap Quiz (diagnose exactly where you're losing buyers) -https://danielleklemm.com/leadquiz/
- Feb 18, 202634 min
The $400K Launch (And What Actually Made It Work) with Melissa Litchfield
📥 Grab the Frontline Playbook: What's Melissa testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow a $27 two-day workshop turned into a $400K launch (and why the $7 version flopped) with Melissa Litchfield of Litchfield Media Co.Melissa's crafting client tested the same 2-day workshop at $7, $17, and $27. The cheaper price brought in 4X more people, but converted at less than 1%. The $27 ticket? Only 454 sales, but a 6% conversion rate to their $6-8K program and $400K in total revenue. This episode breaks down what actually moves the needle when you're scaling with paid ads.In this episode:Why spending $146 to acquire a $27 ticket was the right move (and how quality beats quantity every time)The exact conversion rates from cold traffic → paid workshop → $6-8K high-ticket programWhy SLO funnels aren't "set and forget" and the truth about break-even that nobody talks aboutWhat Melissa's doubling down on next: going back to the $27 price point with an order bump after months of testingAbout Melissa Litchfield: Melissa is the founder of Litchfield Mediaco, where she's spent the last 10 years proving that small businesses can compete with big players, they just need the right marketing strategy. She specializes in conversion rate optimization and paid traffic for course creators and digital product sellers, and has been running ads for this crafting client since 2022.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz Need a funnel expert to review your setup? Book a Funnel Assessment Call More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Melissa Litchfield:Instagram: @litchfieldmediacoAd Traffic School (Membership) → https://litchfieldmedia.org/ad-traffic-school Free Training: Get Your Business Portfolio Ad-Ready in 48 Hours → https://litchfieldmedia.org/roadworthy
- Jan 30, 20260 min
Per My Last Promo: Skip the Bios, Get the Receipts
Welcome to the new season Per My Last Promo, the marketing podcast where we skip the bios and go straight to the receipts.Every episode showcases a verified result or client win from the last year, plus the behind-the-scenes strategy you'd normally have to pay to access. This is frontline intel from people actually running campaigns right now.First episode drops in. February :)
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About Per My Last Promo
Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your business, no matter the industry. This is your go-to for pulling back the curtain on marketing that drives results. Ready to dive into what really moves the needle? Let’s get into it!Connect more with Danielle at danielleklemm.com or @danielleklemmm
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