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Swim Against The Tide: Daily Summaries Delivered
by Steve Henry
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Oct 1, 20261h 3m
Ep099 – Amar Mistry, CEO, My Money Matters | From Startup Survival to Making Money Matter | SATT
What happens when the career you’ve worked towards stops feeling meaningful? Amar Mistry, CEO of My Money Matters, joins me on the Swim Against The Tide podcast to share a journey through bold career moves, bruising startup lessons and a business where profit and purpose meet.From missing his own paycheques to helping others build financial confidence, Amar talks candidly about money worries, learning to lead without ego and why trusting your gut can save you years of pain.Finally, Amar explains how he has now found a role where he can practice what he preaches, helping make a real, everyday difference to millions of employees in the UK.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- Aug 27, 202648 min
Ep098 – Toby Bradon, MD, Redemption Roasters | Changing lives with a shot of Redemption | SATT
Redemption Roasters isn’t just competing in London’s crowded coffee market - it’s using coffee to help break the cycle of reoffending.In this episode, MD Toby Bradon explains how the King’s Award-winning business trains people in prison, supports them into meaningful employment and achieved a remarkable zero reoffending rate among its participants last year, compared with anational average of 42%.Toby shares the lessons he learned scaling Vue Cinemas across Europe, navigating the cinema industry through Covid and now helping Redemption Roasters enter its next phase of growth.It’s a fascinating conversation about brave leadership, building a commercially successful business with genuine purpose, and why - in Toby’s words - “profit powers purpose.”The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- Aug 21, 20261h 3m
Ep097 – Peter Cattee, CEO, Peak Pharmacy | The Rolling Snowball: Building Peak Pharmacy | SATT
This week we are delighted to meet Peter Cattee the co-founder of Peak Pharmacy. Starting from “base zero,” Peter and his wife Jane transformed a single, dated chemist into Peak Pharmacy – now one of Britain’s largest independent pharmacy groups, with around 150 branches and turnover approaching £250 million. Peter joins Steve Henry to share the candid story behind that extraordinary growth: the risks, the lucky breaks, the acquisitions and the principles that shaped thebusiness.It’s a refreshingly honest conversation about using money as a tool, trusting your own judgement, building for the love of building - and knowing when to step back for the next generation.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- Jul 30, 202653 min
Ep096 – Sid Sethi, Founder, Specscart | The Power of Solving Your Own Problem | SATT
What happens when an outsider takes on one of the world’s biggest industries? In this episode of Swim Against The Tide, Steve Henry sits down with Sid Sethi, Founder of Specscart, to hear how a broken pair of glasses as a university student sparked a mission to reinvent eyewear.From challenging industry monopolies to building a business obsessed with innovation, customer experience and speed, Sid shares the thinking behind one of the UK’s fastest-growing challenger brands.This is a conversation about solving real customer problems, building a culture where innovation comes from every corner of the business, and how founders must evolve as their company scales. Sid also reveals why customer obsession beats convention every time, how Specscart is preparing for US expansion, and why delegation became one of the biggest lessons of his entrepreneurial journey.If you are interested in challenger brands, entrepreneurship, marketing, leadership or building a business that refuses to follow the rules, this episode is packed with insights you won’t want to miss.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- Jul 23, 202655 min
Ep095 – Josh Sargent, CEO of UK, Clark | Tom & Polly: Taking down the giants | SATT
In this episode, Josh Sargent, CEO of UK for CLARK, the business behind the Tom and Polly life assurance brands joins Steve Henry on Swim Against The Tide.Josh shares his remarkable journey from a working-class upbringing in Gloucestershire and choosing work before university, to joining the business as an account manager and ultimately rising through the ranks to become CEO.They explore how Tom and Polly have used distinctive branding, clever customer segmentation and a refreshingly human approach to make life assurance feel simpler and more relevant to younger families.Josh also talks candidly about scaling from a small team to more than 200 employees, navigating acquisitions and private-equity ownership, and developing his own leadership style along the way.It’s a fascinating conversation about disrupting a traditional industry, using technology to build stronger customer relationships, and the challenge of continuing to think like a challenger when you’re increasingly becoming one of the established names in the market.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship
- Jul 16, 202657 min
Ep094 – Nick Rawlings, CMO | Taking on the giants – and winning! | SATT
Nick Rawlings has spent his career helping ambitious challenger brands compete against some of the biggest names in technology and communications. From taking on BT and Sky during the early days of cable to helping scale Plusnet, Nick has learned what it takes to get noticed, build trust and win customers in fiercely competitive markets.In this episode, Nick shares the thinking behind great challenger marketing: understanding exactly what customers are frustrated by, finding a distinctive position and having the confidence to communicate differently from the established players. He also discusses the importance of building a brand that delivers on its promises rather than relying on clever advertising alone.When at Gigaclear, Nick has applied those lessons to another major challenge—bringing better broadband to rural communities and competing in a market dominated by household names.It is a fascinating conversation about career-defining campaigns, customer insight and the mindset required to keep challenging the status quo.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship
- Jul 9, 202650 min
Ep093 – Heather Matthews, MD, Littles | Driving Trust – Scaling a family brand | SATT
In this episode of Swim Against The Tide, Steve Henry talks to Heather Matthews, Managing Director of Little’s Chauffeur Drive – a 60-year-old Scottish family business built on trust, service and an obsessive attention to detail.From its humble beginnings as a three-car taxi business in Glasgow to becoming a global chauffeur network, Little’s has stayed distinctive in a crowded market by doing the simple things exceptionally well.And then there are the cars: that unmistakable deep maroon fleet, a visual signature that makes Little’s instantly recognisable and says everything about a brand that has never wanted to blend in.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- Jul 2, 202647 min
Ep092 – Mairead Quigley, Hd of Product Marketing, Phlo | From Prescriptions to Preventative Health | SATT
In this episode of Swim Against The Tide, Steve talks to Mairead Quigley, Head of Product Marketing at Phlo — the digital pharmacy scaling fast in one of healthcare’s most competitive and talked-about spaces.Mairead shares how Phlo moved from NHS prescription delivery into private digital healthcare, why GLP-1 weight-loss treatments have become such a major growth engine, and what it takes to build trust, patient care and marketing momentum in a highly regulated market.From white-label partnerships with brands like Morrisons and Holland & Barrett to the future of preventative healthcare, this is a fascinating look at how a digital pharmacy can grow quickly without ever losing sight of the patient.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship
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About Swim Against The Tide
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
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