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by Brian Samson
Hear from Nearshoring veterans about what it's like living and doing business in LATAM. Join our hosts and numerous guests from LATAM & the U.S. with interesting real life experiences. This podcast is full of great stories and useful advice on how to navigate the world's most untapped talent market along with travel tips.
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A music producer from Rochester, Minnesota records artists all day, stares at a screen all night, and starts wondering if life can feel bigger than a studio. That’s where Jim Fricker’s story gets interesting: he chooses Spanish as a passport to travel, real culture, and real friendships, then a simple language exchange turns into meeting Mai, booking a first solo trip to Mexico, and falling hard for both the relationship and the country. We unpack how Spanish And Go grows from a learner’s fr...
Everyone asks me what nearshoring costs. Alberto Monroy, who guides U.S. companies through this every day at Plugg, says that’s the wrong first question. We sat down while he was fresh off the World Cup in Mexico City. He explained why Mexico is the pick when you need speed and Slack-fast replies, and why Brazil wins for senior AI and fintech work done asynchronously. He also has a great story about a Brazilian dev saving a launch. You’ll come away knowing which country fits how your team act...
A Series C company in 2026 can have product market fit and still be in trouble if burn gets sloppy, and the fastest way burn gets weird is AI. When token budgets quietly rival salary costs, the “$300K senior engineer” can turn into a $600K to $700K bet once you add AI usage, overhead, and everything that comes with scaling a late-stage team. We unpack what that new reality means for engineering leaders who need output, stability, and speed without lighting the runway on fire. We dig into how...
A lot of people dream about “moving to Latin America,” but far fewer can explain what actually changes when you do. Richard McColl can. He grew up in London, fell in love with the region through Mexico and Spanish studies, then took the road less travelled by landing in Guatemala City soon after the peace accords. What followed was the kind of lived education you cannot fake: disasters, risk, friendships, and the moment you realise you are not a spectator anymore. Richard shares what it is r...
You can have the perfect project plan and still fail if you speak to every culture the same way. I sit down with Anna Martins, a Brazil-based project manager whose career jumps from hotel management to IBM, then into 14 years at British Telecom before shifting into Asia-focused work through SingTel. Along the way, she learns the hard truth of global teamwork: communication is never “one size fits all,” especially when your stakeholders span Latin America, the United States, Europe, India, and...
A law firm is a business, and pretending otherwise is how a lot of talented professionals stall out. Brian Sampson talks with attorney and entrepreneur Matt Heinz about the messy reality of building a company: the first painful years, the 2008 collapse and restart, and the decisions that eventually helped him scale to roughly 110 employees across multiple locations. We dig into a simple framework that changes how you lead: your craft is only one part of the operation. Matt breaks down why ma...
Hiring top tech talent in Latin America is reshaping how U.S. companies build engineering teams in 2026. Brian Samson, founder of Plugg Technologies, breaks down exactly how to hire in Mexico, Brazil, Argentina, Colombia, and Nicaragua — what it costs, where to look, and the mistakes that sink nearshore hiring strategies before they even start. From QA engineers to AI and data engineering talent, this is the complete 2026 playbook for building a high-performing nearshore team. Brian covers wh...
Real nearshore recruiting stories straight from the front lines of Latin America tech hiring — no theory, just placements that actually happened. Host Brian Samson sits down solo to unpack seven real case studies sourced by senior Plugg recruiter Xiomara "Xio" Santana, one of the top performers on Plugg's nearshore staffing team, who alone closed 39 placements across Brazil and Mexico in 2025. From a Brazilian project manager who traded generous benefits for USD compensation, to a four-person...
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Hear from Nearshoring veterans about what it's like living and doing business in LATAM. Join our hosts and numerous guests from LATAM & the U.S. with interesting real life experiences. This podcast is full of great stories and useful advice on how to navigate the world's most untapped talent market along with travel tips.
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