Translating Social Media Trends into Marketing

Social media trends move fast. But not all of them matter for your institution. In this episode, we’re joined by Becky Paxton from Garden Media Group to break down how to separate fleeting trends from the ones that actually drive visitation, revenue, and long-term relevance. We talk about: How to identify “sticky” trends that influence real-world behavior—not just viral momentsWays to turn cultural trends like pet ownership and gaming into programming that brings new audiences through the gat...