5 Ways to Evaluate Influencers for Your Cultural Attraction

Most cultural attractions have no shortage of influencers asking for free tickets. The challenge isn't finding creators. It's finding the right creators. In this episode, Jenny shares a framework for evaluating influencers through the lens of casting a commercial. Rather than focusing on follower counts, she explains how attractions can identify creators who align with specific audiences, tell compelling stories, and create content that performs both organically and as paid advertising. ...