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The Marketing Attractions Podcast: Daily Summaries Delivered
by attend.media
Conversations on how zoos, aquariums, museums, gardens, and other nonprofit attractions are increasing attendance and sharing their mission through marketing. Presented by attend media.
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- 2 weeks ago28 min
5 Ways to Evaluate Influencers for Your Cultural Attraction
Most cultural attractions have no shortage of influencers asking for free tickets. The challenge isn't finding creators. It's finding the right creators. In this episode, Jenny shares a framework for evaluating influencers through the lens of casting a commercial. Rather than focusing on follower counts, she explains how attractions can identify creators who align with specific audiences, tell compelling stories, and create content that performs both organically and as paid advertising. ...
- Mar 25, 202626 min
Translating Social Media Trends into Marketing
Social media trends move fast. But not all of them matter for your institution. In this episode, we’re joined by Becky Paxton from Garden Media Group to break down how to separate fleeting trends from the ones that actually drive visitation, revenue, and long-term relevance. We talk about: How to identify “sticky” trends that influence real-world behavior—not just viral momentsWays to turn cultural trends like pet ownership and gaming into programming that brings new audiences through the gat...
- Feb 24, 202633 min
Spotlight: Madeline Walden, Social Media Manager at Aquarium of the Pacific
Madeline Walden manages social media for the Aquarium of the Pacific — an audience of more than 3.5 million followers across platforms, including 2.8 million on TikTok. In this Spotlight episode, Madeline shares how the Aquarium built a massive global following by blending entertainment with education — and why their TikTok Live strategy eventually evolved into a podcast, Aquarium of the Pod-cific. We talk about: How “tricking” audiences into learning builds mission awarenessWhy behind-the-sc...
- Feb 2, 202634 min
Selling More Memberships with Smarter Email Segmentation and Salesforce
Email is the most important channel cultural attractions use to communicate with members and potential members. It drives renewals, upgrades, event awareness, and ongoing engagement. This conversation explores what it looks like to level up email. What would a smarter email plan look like? How would it impact member retention, renewals, and long-term revenue? We’re joined by TJ Christensen, founding partner at Blue Gator, to talk about how connecting ticketing, membership, fundraising, and ma...
- Dec 3, 202537 min
Why Hire an Outside PR Firm for Your Cultural Attraction?
Public relations and paid media may sit on different sides of the marketing umbrella, but they both shape how visitors, donors, and stakeholders perceive your institution. In this episode, we bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums - and when it makes sense to bring in outside help. We talk about: How PR influences long-term reputation, donor...
- Nov 6, 202542 min
5 Reasons to Pay Micro Influencers
Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often drives the best results. We talk about… How to reach audiences who aren’t already coming by proactively recruiting creators that match growth goals, including bilingual voices.Why paying creators lets you control the brief, from must-hit talking point...
- Sep 24, 202538 min
Non-Traditional Revenue Streams for Cultural Attractions
When your attraction has already maxed out on attendance, where does new revenue come from? In this episode, we sit down with John Abrahamson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – to talk about creative ways cultural attractions can grow earned revenue while staying true to their mission. John shares how he helped Monterey Bay Aquarium expand beyond its walls through immersive VR experiences, sustainable food and beverage programs (including saying goodbye ...
- Sep 16, 202533 min
Exploring Dynamic Pricing for Your Institution
Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience? We talk about: The difference between variable pricing and true dynamic pricingWhy many attractions market it as “plan ahead pricing”How dynamic pricing smooths attendance at blockbuster events like holiday lightsRevenue lifts institutions are seeing — often 5–20%How to communicate pricing changes with...
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