Spotlight: Madeline Walden, Social Media Manager at Aquarium of the Pacific

Madeline Walden manages social media for the Aquarium of the Pacific — an audience of more than 3.5 million followers across platforms, including 2.8 million on TikTok. In this Spotlight episode, Madeline shares how the Aquarium built a massive global following by blending entertainment with education — and why their TikTok Live strategy eventually evolved into a podcast, Aquarium of the Pod-cific. We talk about: How “tricking” audiences into learning builds mission awarenessWhy behind-the-sc...