Selling More Memberships with Smarter Email Segmentation and Salesforce

Email is the most important channel cultural attractions use to communicate with members and potential members. It drives renewals, upgrades, event awareness, and ongoing engagement. This conversation explores what it looks like to level up email. What would a smarter email plan look like? How would it impact member retention, renewals, and long-term revenue? We’re joined by TJ Christensen, founding partner at Blue Gator, to talk about how connecting ticketing, membership, fundraising, and ma...