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The GTMnow Podcast: Daily Summaries Delivered
by GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days agoconversational29 min5-min read
Why More AI Won't Grow Your Revenue (and What Will) | Loreal Lynch (CMO, Nooks)
L'Oreal, the newly appointed Chief Marketing Officer of Nooks, discusses how AI is transforming sales and marketing not through job replacement but labor augmentation. She emphasizes that AI agents are evolving from tools prompted by humans to proactive systems that guide human reps, fundamentally reshaping revenue operating models.
- 1 weeks agointerview42 min7-min read
Building an AI-Era Sales Machine | Chris McDonough (VP Sales, Campfire)
Joining hypergrowth companies at the right moment can exponentially accelerate a sales career, and in an AI-native era, the top 30% of self-driven, feedback-seeking salespeople will outperform the rest by triple, while those who fail to adapt to AI tools risk becoming unemployable.
- 3 weeks agointerview45 min6-min read
Inside Electric's AI Relaunch, from a 3X Founder | Ryan Denehy (Founder & CEO, Electric)
Ryan Denehy, founder and CEO of Electric AI, led a radical 'wholesale rewrite' of his company in 2023 by splitting its legacy IT services business from a new AI-native SaaS platform, betting on automation and strategic channel partnerships—especially with payroll providers like ADP and JustWorks—to dominate the future of IT management. This pivot, driven by market shifts and timing, has enabled explosive growth through embedded distribution, proving that generational tech transitions demand bold reinvention, not incremental change.
- 3 weeks agointerview51 min6-min read
What the Top 1% of Sellers Do Differently | Ross Rich (CEO, Accord)
Ross Rich, co-founder and CEO of Accord, argues that while AI is making top sales performers more efficient, it’s not yet lifting the broader team without intentional leadership, process, and culture. The real challenge in sales isn’t technology—it’s aligning leadership strategy with field execution through a customer-first, value-driven approach.
- Aug 11, 202643 min
Will Salesforce Win the AI Era Like It Won Cloud? | Kris Billmaier
Is Salesforce the dominant player in the AI platform shift, or the incumbent about to be disrupted? Kris Billmaier, EVP and GM of Agentforce Sales and Growth Products, sat down with Sophie Buonassisi at Salesforce Tower to answer that directly. Kris runs the business behind Sales Cloud's 26-year run and its rebrand into Agentforce Sales. He makes the case that CRM is becoming "agentic revenue orchestration," that the category needs a new name, and that the future is headless. For Salesforce,...
- Aug 3, 20261h 6m
Inside Deel's $1M → $1.5B Sales Machine | Chris Lee
Chris Lee joined Deel at $1M in revenue. Now, it just hit $1.5B. He joined GTMnow to walk through the pivotal decisions behind that run, including the ones he's never discussed publicly. Chris (Head of Sales, Americas at Deel) breaks down the "five-star sales experience" framework he built by studying luxury hotels, why speed itself became a reason customers bought, how he's had zero regrettable director-level attrition in 5.5 years, and why they hire people with the job title "Ghostbuster" ...
- Jul 22, 202647 min
Inside Merge: The $75M Bet on Open Source AI (Powering OpenAI, Netflix & Uber) | Shensi Ding, CEO
The Co-Founder & CEO of Merge joins GTMnow to break down how she built a company that now powers integrations for OpenAI, Perplexity, Netflix, Uber, Mistral, and enterprise logos like Mastercard, JP Morgan, and Amex, backed by $75M from Accel and NEA. Shensi gets tactical on the GTM decisions behind that growth: why she went enterprise-first into greenfield, why she's now layering a self-serve motion back on top (20,000+ self-serve orgs, 400+ enterprise customers), how forward-deployed e...
- Jul 9, 202645 min
The Blueprint for a High-Performing Sales Team | Brian Le, Notion
Are your sales compensation plans driving the right behaviors or causing your best reps to quit? In this episode of GTMnow, Brian Le (Global Sales Compensation Partner at Notion) breaks down how to build a scalable sales comp operating system. Brian shares his firsthand experience scaling Notion's sales comp from 80 to over 400 employees and explains why trust is the ultimate currency in revenue operations. If you are a founder, revenue leader, or sales professional, this breakdown covers ev...
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About The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
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