The GTMnow Podcast

What the Top 1% of Sellers Do Differently | Ross Rich (CEO, Accord)

August 25, 2026·51 min·6-min readinterviewtechnology
Podzilla Summary (6 min)
TLDR
Ross Rich, co-founder and CEO of Accord, argues that while AI is making top sales performers more efficient, it’s not yet lifting the broader team without intentional leadership, process, and culture. The real challenge in sales isn’t technology—it’s aligning leadership strategy with field

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Guest

R

Ross Rich

interview on The GTMnow Podcast

Mentions

Books, people, and resources mentioned in this episode.

People

Ross RichSkip MillerGene DwittRussell SherwinApril Dunford

Books

Positioningby April Dunford

Companies

AccordStripe

Topics

Artificial IntelligenceBusiness ModelsLeadershipProduct ManagementSalesStartups

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