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Ross Rich
interview on The GTMnow Podcast
Books, people, and resources mentioned in this episode.

Building an AI-Era Sales Machine | Chris McDonough (VP Sales, Campfire)

Why More AI Won't Grow Your Revenue (and What Will) | Loreal Lynch (CMO, Nooks)

Inside Electric's AI Relaunch, from a 3X Founder | Ryan Denehy (Founder & CEO, Electric)
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The Predictable Revenue Playbook Most Founders Are Missing | Josh Troy
Right About Now - Legendary Business Advice

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The Home Service Expert Podcast

"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel
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