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The Growth Workshop Podcast: Daily Summaries Delivered
by Southwestern Family of Podcasts
Jonny Adams & Matt Best will share their 30+ years experience on what growth & revenue acceleration looks like in modern business. With episodes featuring industry leaders, you can hear aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 weeks ago24 min
Episode 30, Part 2 - Benne Peto: How to Assess Potential Properly with Data
Part 2 with Benne Peto gets under the bonnet of the model: how to assess potential rigorously, why the nine-box grid falls short, and how psychometrics plus observation reveal the real “sweet spot” for sustained performance. It is the most practical section for leaders trying to move from intuition to evidence in talent decisions.
- Jun 29, 202620 min
Episode 30, Part 1 - Benne Peto: Why Generic Development Programs Aren't Sustainable
Benne Peto opens with her commercial-to-HR journey and explains why growth-focused people strategy starts with business outcomes, not learning activity. The conversation then lands on the core argument: one-size-fits-all development is expensive theatre unless it is targeted at the people and capabilities most likely to shift performance.
- Jun 14, 202613 min
Episode 29, Part 2 - Lucy Houlding (Vanguard): Leadership, Decision‑Making and Growing People
This episode looks at leadership, how you should show up to work every day, and how you should evolve as your organization does. Vanguard's Lucy Houlding reflects on the realities of leading teams in high‑performance environments, from decision‑making under uncertainty to balancing empathy with accountability.
- May 28, 202622 min
Episode 29, Part 1 - Lucy Houlding: Building Trust, Simplicity and Long‑Term Growth
Lucy Houlding from Vanguard Asset Management shares her story, from working in Chile to the UK, exploring Vanguard’s approach to value & communication, and Lucy’s own lessons with scrutiny and change. This episode is all about understanding how strong cultures and clear purpose enable growth that lasts.
- May 14, 202621 min
Episode 28, Part 2 - Rory Brown: Turning Forecast Insights into Rep-Level Action with AI
Part 2 of our episode with Kluster's Rory Brown gets practical: Rory and Jonny Adams walk through a hypothetical joint client and show how Kluster’s quantitative insight pairs with SBR’s enablement to close performance gaps. Rory breaks down leading vs lagging indicators, why “sheep dip” KPIs fail, and how to reverse-engineer every rep’s route to quota. The episode closes with Rory’s grounded view on AI: fix the data context first, then unlock trusted natural-language answers and predictive actions.
- Apr 29, 202625 min
Episode 28, Part 1 - Rory Brown: Forecasting Truth, Not Storytelling, in the Boardroom
In Part 1 of this episode, Rory Brown (Chief Commercial Officer at Kluster) reframes forecasting as an executive decision tool, not a spreadsheet ritual. He explains why many businesses still “feel” their way through board reporting, how latency and fragmented data kill credibility, and why sales forecasting becomes politics when culture rewards narratives over evidence. You’ll hear how Kluster blends the art + science of forecasting to surface uncomfortable truths early enough to act.
- Apr 19, 202618 min
Episode 27, Part 3 - Lessons from Facebook, Deliveroo and a Pandemic
In Part 3 of our episode, Matt Ring argues that ‘sales enablement’ is too narrow – the real job is revenue enablement across the full customer lifecycle. He shares practical segmentation frameworks for focusing on strategic, future‑potential and volume accounts, and debates how AI and signal data can support rather than replace human judgment. Matt then opens up about two major crises – Facebook’s missing mobile ad product and Deliveroo’s COVID lockdown shock – before closing with clear, 2026‑ready advice for commercial leaders on propositions, processes, people, and scaling the basics with AI.
- Apr 9, 202614 min
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine
In Part 2 of this episode, Matt Ring takes us inside Deliveroo’s nine‑country operation and its multi‑billion‑pound marketplace. He unpacks how seemingly small product changes, like Rider Check‑in, drive customer experience, loyalty, and margin in a tight unit economics model. Matt then digs into building a global GTM calendar around local commercial priorities, how to hold a core narrative while flexing 30% for regional nuance, and where AI is genuinely helping with content consistency and coaching.
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About The Growth Workshop Podcast
Jonny Adams & Matt Best will share their 30+ years experience on what growth & revenue acceleration looks like in modern business. With episodes featuring industry leaders, you can hear aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business.
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