The Game with Alex Hormozi

23. Continuity Offer. Discount + One Time Fee. | $100M Lost Chapters Audiobook

November 14, 2025·5 min·3-min readsolobusiness
Podzilla Summary (3 min)
TLDR
The podcast discusses a powerful monetization strategy called the 'continuity offer'—a combination of a deep discount on the first term of service plus a one-time setup fee—which attracts customers while offsetting acquisition costs and reducing churn. This model increases customer lifeti

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