The Game with Alex Hormozi

13. Levels of Customer Financed Acquisition | $100M Lost Chapters Audiobook

November 14, 2025·5 min·3-min readsolobusiness
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TLDR
Customer-financed acquisition (CFA) is a strategic framework for building self-sustaining, high-growth businesses by ensuring customers fund not only their own acquisition but also that of future customers. The speaker outlines three levels of CFA, with level three—where gross profit exce

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