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Books, people, and resources mentioned in this episode.

7. Section B. The Expensive Customer Problem | $100M Lost Chapters Audiobook

8. The Three Levers of CFA | $100M Lost Chapters Audiobook

12. Payback Period PPD | $100M Lost Chapters Audiobook

10. Cost To Acquire A Customer CAC | $100M Lost Chapters Audiobook

2. Your First Avatar | $100M Lost Chapters Audiobook

The Only Two Numbers That Decide If Your Business Survives | Ep 985
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