The Game with Alex Hormozi

10. Cost To Acquire A Customer CAC | $100M Lost Chapters Audiobook

November 14, 2025·3 min·3-min readsolobusiness
Podzilla Summary (3 min)
TLDR
Accurately calculating Customer Acquisition Cost (CAC) is foundational to understanding a business’s profitability and scalability. Most entrepreneurs underestimate CAC by excluding hidden labor, software, and commission costs, leading to flawed growth assumptions and financial shortfalls

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Mentions

Books, people, and resources mentioned in this episode.

People

Media buyerSalesperson

Companies

Ad platform

Products & Tools

Email softwareCRM or tracking software

Topics

AnalyticsBusiness ModelsEntrepreneurshipFundraisingStartupsVenture Capital

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