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The Futur with Chris Do: Daily Summaries Delivered
by The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all.
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- 4 days ago30 min
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever taglines every time, and outlines the three-part moat she's building against AI: a book, YouTube, and stages. She also names the mistake founders make when they hire someone to fix a problem they should be solving themselves, and makes the case for personality over polish in a world where AI can summarize anything. Timestamps: - Intro - Who Is Joanna Wiebe - Conversion vs Direct Response Copywriting - Problem, Agitate, Solution (PAS) Framework - Desire, Obstacle, Solution (DOS) Framework - YouTube Channel Turnaround Story - 3000% YouTube Growth in 3 Months - Building a Content Moat Against AI - Personality as an AI-Proof Moat - Quality Over Frequency Content Strategy Check out today's guest, Joanna Wiebe: CopyHackers' website: https://copyhackers.com/ Joanna's YouTube: https://www.youtube.com/@joanna-wiebe Joanna's Instagram: https://www.instagram.com/therealjoannawiebe/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices
- 1 weeks agointerview25 min5-min read
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
AI is a tool that excels at pattern recognition and generation, but true creativity lies in human judgment, intention, and the ability to break rules. Adobe’s approach with Firefly emphasizes control, ethics, and integration into real creative workflows, not replacing creators but empowering them.
- 2 weeks agoconversational27 min5-min read
Know When to Quit w/ John Lee | Ep 449
John Lee, entrepreneur and author of Money Unlocked, shares his journey from selling prawn crackers in school to mastering real estate arbitrage, AI-driven personal branding, and the philosophy of transformation. He emphasizes that making money is easy when you align with demand, joy, mission, and market need—guided by the principle of W-I-F-T: 'What’s in it for them?'
- 3 weeks agosolo44 min6-min read
Scaling A Solo Creative Business w/ Matt Essam | Ep 448
The key to scaling a creative business as a solo operator lies not in working harder, but in mastering mindset, differentiation, communication, and delivery. By shifting from selling time to selling value through a repeatable process, creatives can escape the 'phantom loop' of self-sabotage and build a business that thrives without their constant involvement.
- Aug 19, 2026narrative34 min5-min read
Stop Studying, Start Learning w/ Justin Sung | Ep 447
The episode dismantles the myth of learning styles, revealing that effective learning comes not from matching content to a fixed style but from embracing cognitive discomfort, asking questions, and using multiple modalities. True learning is an active, effortful process of navigating uncertainty, not passive consumption.
- Aug 12, 2026conversational42 min6-min read
Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446
Matt Gray, a founder and personal branding expert, shares his journey from burnout and substance use to building a 3 million-person audience by embracing authenticity, systems, and iterative learning. He emphasizes that perfectionism is often an avoidance tactic and that the real power of personal branding lies in consistent shipping, strategic platform use, and evolving into a personal media company.
- Aug 5, 2026interview38 min5-min read
The Psychology of Personal Style w/ Kimberly Parry | Ep 445
Personal style is not about fashion or image alone, but a deep expression of who you are — your values, personality, and presence. When aligned, it becomes a powerful three-second resume that communicates authenticity before you speak.
- Jul 29, 2026conversational33 min4-min read
The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444
Many people avoid standing out for fear of judgment, but true personal branding comes from embracing your unique identity—what Chris Do calls 'unblending'—so you can both compel and repel, creating deeper connections through authenticity.
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About The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all.
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