Turning Legal Into an Agency Profit Center - Sharon Toerek

Most agency owners treat legal as a tax — a slow, expensive speed bump between the handshake and the kickoff. Sharon Toerek thinks that's exactly backwards. Sharon is a marketing and intellectual property attorney who has spent over a decade working exclusively with independent agencies through her firm Torek Law, which operates in the agency world as Legal + Creative. In this episode, she breaks down how agencies leave real money on the table by treating contracts as admin rather than levera...