Is the MQL dead? (with Freya Ward, Headley Media)
Sales and marketing alignment remains a critical challenge in B2B tech, but reframing how leads are defined and communicated—such as replacing 'MQL' with 'qualified outbound leads'—can shift internal perceptions and improve collaboration. Simple, actionable tactics like mandatory CRM reje
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Freya Ward
interview on The Dave Gerhardt Show (from Exit Five)
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