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- Nov 30, 202237 min
How More Data Can Improve Your SEO & Online Marketing Ft. Casie Gillette
Casie Gillette is the Sr. Director of Online Marketing at Komarketing, a B2B Online Marketing firm based in downtown Boston. Before Komarketing, Casie developed and implemented SEO strategies for Grasshopper.com, Chargify.com, and many more websites. In this episode, Casie shares how she became an SEO and online marketing leader. Get a few tips, too. Technical audit, anyone? Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
- Nov 21, 202238 min
Motivating Marketing Teams With Work Management Ft. Jessica Gilmartin
Jessica Gilmartin runs global revenue marketing for Asana, a leading work management platform for teams. In this episode of The Data-Driven Marketer, Jessica explains the difference between project management and work management—and why Asana uses work management to motivate people and teams. Earlier in her career, Jessica co-founded and sold Fraiche Yogurt, a successful chain of yogurt stores in the San Francisco Bay Area. She then ran product marketing for Wildfire, which was acquired by Google. After leaving Google, she ran sales, marketing, and customer support for a series of high-growth, venture-backed startups. Jessica's diverse experiences are both surprising and impressive. We're confident you will walk away with tactics to improve communication and engagement among your team(s). Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
- Nov 1, 202242 min
How a Baseball Broadcaster Sells What He Knows Ft. Alex Cohen
This week, as the 2022 World Series unfolds, Alex Cohen joins us in The Data Basement to talk baseball broadcasting and advertising. Alex is the voice for the Triple-A Affiliate of the Chicago Cubs, and the lead broadcaster for all 140 home and road games during the season and any Pacific Coast League Playoff games on AM 940. He also leads pre-game, in-game, and post-game interviews with coaches, players, guests, and sponsors. During the off-season, Alex is responsible for all partner renewals, including advertising deals across all media. His sales and advertising experience covers field signs, radio spots, ticket packages, sweet packages, digital, radio, and social media placements. In this episode, he shares why a smile helps him sell what he knows. Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
- Oct 25, 202234 min
Digital Marketing Tactics for Highly Regulated Businesses Ft. Pat Connelly
This week, we welcome Pat Connelly to The Data Basement. Pat is the Chief of Staff at Lively, a modern health savings account provider. His previous roles include Director of Marketing and Senior Director, Brand Strategy. He’s known for connecting users to brands and products in his 12+ years of running digital marketing for various tech companies and startups. In this episode, we discuss running digital marketing in a highly regulated business. Can’t use targeted lists to reach an audience? Don't have the same access to customer data as most B2B or B2C companies? Oh no! Pat's ideas can help. Here’s what to do when you can’t rely on ad networks to scale revenue through automation and ad dollars. Hint: Are you hunting for a new community or audience-building opportunities monthly? Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
- Oct 18, 202231 min
Scaling a Brand Agency with Radical Candor Ft. Taylor Shanklin & Will Novelli
Taylor Shanklin is the CEO and “Chief Sizzle Officer” at Barlele + Creative Shizzle, while Will Novelli is the Digital Project and Podcast Manager. At Barlele, (Barlele (bar·lay·lay) means: Only Soaring. ) Taylor, Will, and the team help passionate entrepreneurs, growing companies and social do-gooders cut through the noise and drive impact with a memorable brand. Through effective storytelling, done-for-you content marketing and strategic growth coaching, you will take off and soar. Creative Shizzle is a design company under Barlele. they offer topnotch designs made through Canva that help you reach your marketing goals. You won't have to worry about your materials--enjoy a fast turnaround time and a dedicated designer just for your organization. In this episode, Taylor shares how she scaled the agency using candor and strategy. Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
- Oct 11, 202252 min
Influence Marketing: Find the “More Right” Creator for Your Brand Ft. Jason Falls
Jason Falls is back for round two in The Data Basement with Adam and Mark. What’s changed since his first visit? Jason is now the Chief Strategy Officer, Principal of falls+Partners. Previously, he was the Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker, and Author of Winfluence. Jason’s primary job is developing what he believes to be bleeding edge strategies and creative concepts to bring influencer marketing efforts to life for brands. He works with brands directly, but also as a partner to agencies and even managed services companies to ensure there is thinking and creativity alongside the KPIs. In August of 2022, Jason was named one of the Top 30 U.S. Pioneers in Influencer Marketing by Talking Influence. Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
- Oct 4, 202234 min
Break Free of Boring B2B with Influencer Content Ft. Lee Odden
Welcome to another episode of The Data-Driven Marketer. Meet Lee Odden, the CEO and Co-Founder of TopRank Marketing, a specialized digital marketing agency serving enterprise organizations with integrated content and influencer marketing solutions. Lee is a digital marketing strategist, international speaker, CEO, and the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing (Wiley). He also leads agency strategy, industry evangelism, and serves as coach and cheerleader for an amazing team of marketers. Let’s jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/%EF%BF%BCbreak-free-of-boring-b2b-with-influencer-content-ft-lee-odden/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
- Sep 27, 202238 min
SparkToro is Audience Research in Seconds Ft. Rand Fishkin
Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark. You know Rand as the original CEO and Founder of Moz, where he spent over fourteen years shaping the SEO software biz. However, he’s also the author of Lost & Founder and The Art of SEO. We learned he’s the creator of upcoming video game, too. If you want tips on how to become a better marketer or creator without the fluff, Rand is your guy. let’s jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/sparktoro-is-audience-research-in-seconds-ft-rand-fishkin/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
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About The Data-Driven Marketer
"The podcast for the modern marketer."Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!
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