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- Apr 13, 2026
Three reasons why brand is more important in the AI Era
It's time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever. The post Three reasons why brand is more important in the AI Era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
- Dec 8, 2025
Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value. The post Research points to the “Attention Equation” behind measurable content success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
- Nov 19, 2025
The Marketing Companion Podcast: Beginning of a New Era
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into. The post The Marketing Companion Podcast: Beginning of a New Era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
- Oct 29, 2025
Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why? The post Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
- Sep 10, 2025
Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era. The post Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
- Jul 14, 2025
How marketing employment might be disrupted when the economic value of intelligence is zero
The impact of AI on marketing employment has been hotly debated. Here's one take based on what we know to be true today. The post How marketing employment might be disrupted when the economic value of intelligence is zero appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
- Jul 9, 2025
Protecting Your Content From AI: Not So Fast!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content. The post Protecting Your Content From AI: Not So Fast! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
- Jun 23, 2025
Why the Age of Influencer Marketing is Just Beginning
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why. The post Why the Age of Influencer Marketing is Just Beginning appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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About Big Data and Analytics Archives - Schaefer Marketing Solutions: We Help Businesses {grow}
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