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by Postalytics
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- Mar 6, 202641 min
How Gundir's Solutions Are Shaping the Future of Marketing with Lindsay Weisgerber #47
In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing.Chapters:00:00 Intro02:28 Lindsay Weisgerber's Career Journey11:14 Understanding Gundir's Unique Approach14:36 The Evolution of Direct Mail Marketing17:26 Gundir's Solutions for Diverse Client Needs24:29 Success Stories from Gundir's Clients30:31 The Importance of Testing and Attribution34:12 Trends to Watch in 2026Get in Touch with Lindsay:LinkedInResources:Gundir WebsitePostalyticsMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
- Jan 9, 202641 min
The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.Chapters:00:00 Intro06:23 Josh Gold's Journey in Direct Mail11:44 The Resurgence of Direct Mail18:03 Effective Strategies for Direct Mail25:29 The Humor Behind Pre-Sorted Bullshit33:34 Integrating Direct Mail with Omnichannel MarketingGet in touch with Josh:Josh's LinkedInMentions:Pre-Sorted Bullsh*tRick RappeyRPM Direct MarketingMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
- Dec 5, 202531 min
Harnessing AI for Marketing Success with Susan Frew #45
In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing.Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.Chapters:00:00 - Intro02:09 - Susan Frew's Unique Journey06:33 - The Role of AI in Business10:53 - Understanding Vibe Marketing14:03 - The Importance of Direct Mail21:57 - Leveraging AI for Marketing29:58 - Get in Touch with SusanGet in Touch with Susan:Susan's LinkedInSusan's WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
- Oct 16, 202542 min
Evolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44
In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.Chapters:00:00 - Intro01:47 - Introducing Chas Rubino02:47 - Gabe Petersen's Career Journey08:03 - The Role of Global Director of Field Strategy10:40 - Overview of Calix and Its Offerings11:38 - Collaboration in the Rural Telco Space12:59 - The Importance of Engagement in Marketing17:58 - The Partnership Between Postalytics and Calix26:27 - Market Trends and Customer Engagement Strategies34:00 - The Importance of Brand in a Competitive Landscape37:45 - Calix ConneXions Conference 2025Calix ConneXions Conference 2025Mentions:Zack KilgoreAshley GustafsonVerizonBrightspeedallO
- Oct 10, 202552 min
Building a Brand in a Competitive Broadband Market with Jarie Bolander #43
In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.Chapters:00:00 - Intro02:14 - Jari Bolander's Unique Journey07:15 - Transitioning to Marketing and Storytelling09:13 - Understanding Decision Counsel and Subscriber14:00 - Challenges in the Broadband Service Provider Industry22:09 - The Importance of Differentiation in Marketing29:55 - Cutting Through the Noise of Digital Advertising38:32 - The Importance of Partnerships in the Broadband Industry44:06 - Understanding Marketing Standards and Best Practices49:44 - Get in Touch with JarieGet in Touch with Jarie:Decision Counsel WebsiteMentions:Gary HalbertDecision CounselCalix ConneXions 2025
- Sep 9, 202552 min
Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42
In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance. Chapters:00:00 - Intro01:45 - Derric's Accidental Journey to Leadership05:18 - The Growth and Evolution of DickersonBakker10:20 - The Mission and Success Factors of DickersonBakker15:03 - Client Engagement and the Consulting Model18:21 - Transitioning to a Holistic Consulting Approach23:41 - The 2024 Nonprofit Leaders Study Overview36:07 - Thoughts on Omnichannel Marketing Strategies47:09 - The Importance of Data and Personalization in Fundraising51:33 - Get in Touch with DerricGet in Touch with Derric:DickersonBakker WebsiteMentions:Clark DickersonAndrew OlsenTerry LinhartSimon SinekCargill AssociatesDuke UniversityMore About Postalytics:Postalytics WebsiteLinkedInYouTube
- Aug 19, 202538 min
Building Community in Marketing Ops with Mike Rizzo #41
In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza.The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies.Chapters:00:00 - Intro04:51 - Mike Rizzo's Journey into Marketing Operations10:48 - The Birth of a Community and Its Challenges18:21 - A Community Led Event Called Mopsa Palooza22:46 - Research Insights on the Future of Marketing Operations29:21 - Integrating Offline and Online Marketing Strategies36:44 - Get in Touch with MikeGet in Touch with Mike:Mike's LinkedInMarketingOps WebsiteMore About Postalytics:Postalytics WebsiteLinkedInYouTube
- Jul 25, 202540 min
Fundraising with Omni-Channel Marketing with Greg Warner #40
In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.Chapters:01:35 - Greg Warner's Journey and MarketSmart's Foundation06:39 - Understanding Major Donors and Engagement11:18 - MarketSmart's Approach to Donor Engagement20:55 - Using Engagement Scores in Fundraising27:06 - Greg's Take on Direct Mail in Omnichannel Marketing35:30 - Free Tools and Resources for Nonprofits39:11 - Get in Touch with GregGet in Touch with Greg:MarketSmart WebsiteGreg's LinkedInBooks:Engagement Fundraising by Greg WarnerMore About Postalytics:Postalytics WebsiteLinkedInYouTube
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About Print to Pixel
Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬
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