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The Curly Girl's Obsessions: Daily Summaries Delivered
by Jennifer Janisch
Hi, I’m Jennifer Janisch, owner of Adored Salon and Adored Signature Hair Extensions, and I’m obsessed with curly hair. I love it, I cut it, I style it, I extend it, I’m obsessed. And this podcast is all about my Curly Hair Obsessions.
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- Today39 min
How to Market a Salon: SEO, Google Ads & Social Media Strategies That Bring in Clients
Welcome Back to The Curly Obsessions! 🎙️Hey everyone, welcome to another episode of The Curly Obsessions! Today's episode is a little different - and honestly, a lot of fun. I handed the mic over to Mia from our salon, and she interviewed me as if she didn't already know me. And trust me, even after all our time working together, she still uncovered some things I've never shared before.In this episode, I open up about my journey - from my family putting down roots in Lombard back in 5th grade, to the early days of my career when Lombard had a whopping 54 salons all competing for the same clients. We dig into how I built my clientele from scratch and how Adored Salon went from serving mostly locals to welcoming curly hair and extension clients from all over the country - and even Canada.Mia also asked me about the best advice that's shaped my life, and I got real about it: seasons of hustle, growing up with scarcity, and why I believe your greatest skill is learning how to sell yourself. I also share my morning routine - yes, the emails-and-social-media-first thing - and why I stand by it.We talk marketing too: my crash course in websites and SEO, the Google Ads that changed everything, that infamous false Yelp review (the whole wild story is in there), and why social media is still the biggest bang for your non-dollar - including why we're now geotagging a certain very busy gym in Lombard.I also get candid about failure - like the 2021 moment when it felt like everything was collapsing within five minutes - my 90-second rule, and why failure has always led me somewhere better.And for the fun one: my favorite part of the creative process. Mia expected me to say being behind the chair... my answer surprised even her.So grab your coffee, settle in, and join us for this candid, question-driven episode. And as always - be loved, be beautiful, be adored. 💛
- 2 weeks ago28 min
AI in Business: Your New Best Friend or Just a Fad?
Throughout the episode, Jennifer discusses her discovery of AI tools, such as the Freedom Engine, which have become invaluable in her business management. She explains how leveraging technology can streamline processes while still necessitating ongoing management and engagement. Listeners will learn about her approach to developing multiple offers and content streams within her hair extension education business, emphasizing that true financial freedom comes from systems that amplify efforts rather than eliminate them.As Jennifer highlights the importance of personal development, she encourages embracing continuous learning and stepping beyond comfort zones. The podcast reinforces the idea that sustainable success is built on dedication, education, and skill-building. Ultimately, Jennifer aims to inspire her listeners to pursue not just financial freedom, but a holistic sense of freedom in their lives through strategic business development.Tune in for an insightful discussion that will challenge your perceptions of passive income and inspire you to take actionable steps toward building a thriving business!
- 3 weeks ago11 min
The 4 Words That Changed My Career: How to Stop Settling
In this episode of The Curly Girl's Obsessions podcast, hairstylist Jennifer Johnson shares a speech she delivered at Beauty Riot Voices, an event in Chicago for beauty professionals. The event, organized by a hairstylist from Detroit and her client, aimed to help people in the beauty industry become more professional and grow their businesses, and it included a finance speaker on business growth. Jennifer, who spoke to about 50 hair professionals and several industry leaders within a five-minute time slot (which she slightly exceeded), frames her talk around four words that have guided her career: "This won't be me." She traces her story from childhood in a car with a view of the road through a hole in the floor, through her hair school days in 1991, to her early career success and later growth as a curly hair specialist and hair extension artist. Her central message is that meaningful change requires personal responsibility, consistent effort, and treating goals as plans rather than wishes. The episode closes with Jennifer reflecting on the speech, reiterating her "one foot in front of the other" mantra, and inviting listeners to follow her on social media and subscribe to the podcast.
- 3 weeks ago38 min
Everything Meant for You Will Find You: How to Trust the Journey
What does it take to turn fear into strength, shift from a scarcity mindset to abundance, and build a business that feels like the kind of place you’ve always wanted to work?In this episode, Jennifer takes us behind the chair and into her world, sharing lessons from 35 years in the hairstyling industry and nearly 13 years as a salon owner, a journey filled with growth, unexpected challenges, and plenty of reasons to keep learning.Fresh off teaching her first hair extension installation class to a group of new stylists, Jennifer reflects on what it means to be humbled by your own craft, why she believes you should never stop being a student, and how she built the close-knit salon team she once wished she could be part of.She also shares the simple but powerful reminder that shifted her perspective: “Everything that is for you will never miss you.” It’s a conversation about trusting the journey, releasing the need to control every outcome, and having faith that what’s meant for you will find its way to you.Then, Jennifer finally shares a deeply personal story she promised to tell weeks earlier: how she faced her lifelong fear of public speaking to deliver a eulogy at her stepfather’s funeral while seven months pregnant. With her heart racing and her family counting on her, she discovered that courage doesn’t mean being fearless, it means finding the strength to show up when it matters most.Plus, Jennifer shares why she believes you should scare yourself a little every day, how she sets ambitious goals for the year ahead, and her very honest take on managing it all (spoiler: she thrives on chaos).Pull up a chair in Jennifer’s kitchen, where the conversation is real, the dishwasher might be running, and dog toys are part of the scenery. This is a reminder to keep growing, embrace the unexpected, and trust that you don’t have to have everything figured out to move toward the life and business you’re meant to build.
- Oct 5, 202632 min
Beyond the Pretty Feed: How to Actually Market High-Ticket Extension Services
In this episode, we sit down with Jennifer Johnson Janisch, owner of Adored Salon and Adored Signature Hair, for a fascinating deep dive into why hair extensions became the game-changing business opportunity of her career. What started as a personal need for extra income while raising four children turned into a discovery that would reshape her entire approach to the beauty business - and Jennifer is here to share every detail of the math, the mindset, and the marketing behind it.Jennifer breaks down her foundational "$10,000 to $80,000 formula," showing how just 13 extension clients can generate $80,000 in annual service dollars. From there, she scales the numbers: 48 extension clients working just 4 days per week can yield approximately $283,000–$299,800 annually - especially when you add the premium that comes with curly hair specialization. Her core philosophy is simple but powerful: doing 2 extension clients a day ($1,300 in service dollars) takes the same effort as doing 13 haircuts at $100 each. It's the difference between chasing 100 pennies and collecting 4 quarters.But this episode isn't just about numbers. Jennifer takes us back to the early 2000s when extensions were a "hush-hush secret" - long before MTV's Jersey Shore brought them into the mainstream - and shares her hard-earned lessons, including the 9 months it took to land her first paying client and why extension clients are the "hardest clients" you'll ever serve. She also gets real about social media, explaining why a beautiful feed alone won't attract high-ticket clients, and reveals the strategic marketing tactics (like targeting med spas and plastic surgeon offices) that built her book of business.
- Sep 28, 20261h 39m
The Coin Flip That Changed the Curly Hair Industry
Welcome back to the show! Today's episode is a truly special one. I'm sitting down with the one and only Ouidad - the "Queen of Curls" herself - a woman whose name has become synonymous with curly hair care, but who is so much more than a brand on a shelf.In this conversation, Ouidad shares her remarkable life story: her family's journey from Beirut, Lebanon to New York in the late 1960s, learning English at a vocational high school in Rhode Island, and working her way through Broadway, film, and fashion as the go-to "curl girl" when no one else in the industry understood curly hair.You'll hear about the moment she and her husband Peter flipped a coin to decide between opening a salon or a restaurant - a coin toss that changed the curly hair world forever. She walks us through the early days of opening a curly-hair-only salon in Manhattan in 1984, when banks refused to lend, when the industry insisted curly hair didn't even exist, and when Peter stood on the streets in his one Armani suit hand-delivering flyers to women with curls. We also dive into her product philosophy - built from the inside out, water-soluble, and never suffocating the hair - the creation of her signature Carve & Slice cutting technique, her legendary mentorship of stylists, and her current chapter of "giving forward."This one is full of heart, grit, and curly hair wisdom. Trust me - you could listen to her for hours, just like I did. Let's get into it!
- Sep 22, 202629 min
Ego in the OR: When Expertise Becomes Ego
In this powerful episode of "Curly Girls Obsessions," host Jennifer Johnson takes listeners on a deeply personal journey that highlights the detrimental effects of ego in both professional and personal arenas. Reflecting on a traumatic experience where her 17-year-old daughter suffered a compound fracture during a flag football game, Jennifer sheds light on how one surgeon's inflated ego and unprofessional behavior led to catastrophic communication breakdowns, significantly impacting her daughter's post-operative care and pain management.Jennifer recounts the harrowing details of the incident - the emergency transport to a trauma hospital and the surgical procedures that followed. However, the real tragedy unfolds through the surgeon's public humiliation of an anesthesiologist, creating a toxic environment where respect and clear communication were lost. This pivotal moment serves as a striking reminder that egos, especially in high-stakes situations, can compromise not only individual dignity but also the quality of care provided to patients.Drawing parallels to the beauty industry, Jennifer emphasizes the importance of humility and respect among colleagues. She advocates for workplaces built on kindness and mutual respect, sharing her own philosophy derived from the TV show "Cheers," where everyone is valued equally. Listeners will resonate with her insights on how treating all team members with dignity reflects positively on the overall client experience and team dynamics.Join Jennifer as she challenges outdated notions of ego-driven leadership and encourages listeners to cultivate empathy in their daily interactions. With compelling anecdotes and a heartfelt call to action, this episode urges everyone to recognize the power of kindness and to advocate for respectful treatment in all areas of life. Tune in for an inspiring conversation that illustrates the foundation of successful relationships and long-term professional success. Share this episode with friends and family who may benefit from this essential message.
- Sep 14, 202634 min
8 Months, One New Skill, $165 Haircuts: Mia’s Career Transformation
In this episode of The Curly Girls Obsessions podcast, host Jennifer interviews Mia, a stylist who recently completed training programs at Adored Hair Extensions and Salon. The conversation centers on Mia's educational journey through two specialized courses: the Adored Signature Install Methods class (a 3-day intensive program covering hair extension installation techniques) completed in March, and a one-on-one curly hair cutting certification class completed a week prior to the recording. Jennifer and Mia discuss the comprehensive pre-training materials, the value of small class sizes, specific technical skills learned, the challenges overcome during training, and the financial investment versus return on investment for these specialized education programs. The episode emphasizes how proper education, hands-on instruction, and mentorship can transform a stylist's career trajectory and earning potential within just eight months.
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About The Curly Girl's Obsessions
Hi, I’m Jennifer Janisch, owner of Adored Salon and Adored Signature Hair Extensions, and I’m obsessed with curly hair. I love it, I cut it, I style it, I extend it, I’m obsessed. And this podcast is all about my Curly Hair Obsessions.
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