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The Business of Boutique Fitness: Daily Summaries Delivered
by Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago31 min
740: How to Build a Studio Schedule That Boosts Revenue (and Doesn't Burn You Out)
More classes don't automatically mean more revenue. In fact, the wrong schedule can drain your profits, frustrate your members and burn out your instructors. The highest-performing boutique fitness studios don't rely on instinct—they build schedules using data and strategy. The utilization target that maximizes growth without overcrowding classes Why your most popular class times may not be generating the most profit How to know when to add, move, merge or remove classes Creative ways to turn slow hours into new revenue opportunities Timestamps 00:00 – Welcome and Topic 00:26 – Schedule as Revenue System 01:05 – Start With Data 03:54 – Demand Patterns and Anchors 05:29 – Utilization Targets Formula 07:27 – Fixing Off-Peak Hours 09:10 – Strategic Class Pairings 11:00 – Diagnosing Low Performers 13:38 – Instructor Optimization Staffing 16:38 – KPIs That Matter 18:07 – Cutting Classes With Care 20:32 – Member Journey Simplicity 22:04 – Audit Process and Benchmarks 23:08 – Budget Pie and Profit 24:39 – Final Tips Want help building a schedule that increases revenue and supports long-term growth? Schedule your free strategy call.
- 2 weeks ago38 min
739: Case Study - Turning Partnerships Into Multi-Million Dollar Revenue
The right partnerships won't make or break your studio—but they can become revenue sources you never imagined, from free team perks to five- and six-figure deals. Most owners underestimate just how broad "partnership" really is, and how much money is sitting on the table. Lisé Kuecker and Alina Cooper break down how to build boutique fitness partnerships that actually pay in Episode 739: Turning Studio Partnerships Into Real Revenue. Start small and local: coffee shops, salons and restaurants make low-cost, high-return referral partners when you're early Get the timing right: you need steady memberships, solid SOPs and a ready team before partnerships become a distraction instead of a boost Stack the revenue tiers: move from goods-in-kind to big giveaways, affiliate profit-shares, in-house pop-ups and brand collabs Go where the real money is: corporate and real estate partnerships can drive 30% of revenue—or capital contributions in the hundreds of thousands Protect and nurture the relationship: align on values, track the data, build in exit clauses, and add one partnership at a time Every strong partnership starts with two questions: what do your clients actually need, and what can you genuinely do for the partner in return. Nail that alignment, invest in the relationship, and you build a revenue stream that compounds for years. Episode 739 shows you how. Catch you there. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N https://www.youtube.com/@studiogrowco/videos
- 3 weeks ago24 min
738: The Smart Way to Run Special Sales - Timing, Execution, and Pricing
Episode 738: The Smart Way to Run Special Sales – Timing, Execution & Pricing 00:00 – Welcome and Intro 01:02 – Strategic Not Reactive 02:34 – Avoid Discount Addiction 03:29 – Reasons to Run Sales 05:52 – Value-Add Offers 08:57 – Timing and Cadence 11:31 – Urgency and Communication 14:10 – Pricing Psychology 15:45 – Testing and Simplicity 17:55 – Measuring Success 20:30 – Key Takeaways Wrap
- 4 weeks ago37 min
737: The Studio Exit Playbook - How to Exit, Sell, or Pass It On Smoothly
Ep 737: The Studio Exit Playbook Selling your studio isn't a decision you make when you're ready to leave — by then, you've already lost your negotiating leverage. In this episode, Matt Hanton sits down with Lise Kuecker to walk through the complete exit playbook: how to build a studio buyers actually want, when to start preparing (hint: 18–24 months minimum), and what really happens after the papers are signed. They cover: Why buyers acquire assets, not burnout — and what makes a studio truly turnkey The numbers that drive your multiple: profit margins, clean books, and recurring contracted revenue The most common deal killers, from lease transfer language to financing that falls through at the underwriter The emotional side of exiting — identity, transition planning, and what to do with yourself the day after the sale Whether you're opening your doors next year or eyeing an exit in five, the planning starts today.
- Jun 25, 202614 min
736: What to Do When Your Lead Coach Quits
When your lead coach quits, it can feel like your best friend just dumped you—and the panic of "I can't do this without them" hits before the schedule gap even sinks in. But losing a key instructor is a normal part of studio growth, and handled right, it's a leadership and systems upgrade hiding in plain sight. Caroline Plambeck and Lisa Taylor walk through how to stabilize, communicate and rebuild when a key instructor leaves in Episode 736: What to Do When Your Lead Coach Quits. Stabilize before you react: in the first hour, go operational—get the facts, keep the decision circle small, and hold the announcement Lean on your bench: a trained pipeline of instructors lets you cover classes without panic-hiring out of desperation Communicate with calm: tell your team first, keep it factual and professional, and celebrate the outgoing coach on the way out Replace the role with structure: redistribute responsibilities and strengthen your processes instead of cloning one irreplaceable person Build a bench that lasts: cross-train your team, define roles and KPIs, and make the lead coach position sustainable long term A strong studio doesn't run on one irreplaceable person—it runs on systems any strong coach can step into. Pause the emotional reaction, look for the opportunity in the change, and you'll come out steadier than you went in. Episode 736 shows you how. Catch you there. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N https://www.youtube.com/@studiogrowco/videos
- Jun 18, 202617 min
735: The Next 5 Years of Boutique Fitness Insights for Enterprise Partners
Enterprise partners that serve boutique fitness—from tech providers and wellness platforms to recovery brands and corporate wellness programs—have a major opportunity ahead. The businesses that understand how studios are evolving will be positioned to grow alongside them. Why hybrid fitness is becoming the new industry standard How AI, wearables, and personalization are reshaping member expectations The growing demand for wellness, recovery, and longevity services Why community a critical retention driver How to reduce friction and create more value for studios Timestamps: 00:00 – Boutique Fitness Outlook 00:41 – Hybrid Fitness Wins 03:06 – AI & Personalization 05:20 – Tonal Pop-Up 07:50 – Holistic Wellness & Recovery 12:06 – Community Drives Loyalty 13:15 – Future-Proof Strategies 15:09 – Wrap-Up Subscribe to The Business of Boutique Fitness for ongoing insights into the trends, challenges and opportunities shaping the future of boutique fitness.
- Jun 11, 202624 min
734: 7 Client Retention Strategies Every Studio Owner Should Know
Learn the best ways to keep clients coming back from Caroline Plambeck and Connor McGarry in Episode 734: 7 Client Retention Strategies Every Studio Owner Should Know. Extend the honeymoon phase: nurture members through a 90-day journey Embrace the loyalty loop: ensure the client journey never ends Rescue lost sheep: proactively reconnect with members before they disappear for good Reignite dormant demand: win back expired intros and canceled members Cultivate a third space: foster community, belonging and consistency Retention is your most predictable path to revenue you can count on. Maximize it.
- Jun 5, 202619 min
733: What Fitness Enterprise CEOs Must Plan For
The leap from boutique fitness studio founder to multi-unit CEO demands a different playbook. Scaling successfully requires changing how you think, lead and plan. Start with four non-negotiables every enterprise CEO must address early. Alina Cooper and Lisa Taylor walk through them in Episode 733: What Fitness Enterprise CEOs Must Plan For. Become an architect: Shift from operator to planning for your future business needs Create capacity: Identify personnel and infrastructure requirements for growth Clarify capital: Know what you need, when you need it and what each dollar is for Engineer culture: Deliberately reinforce values, feedback and accountability Anticipate change: Forecast market shifts, industry evolution and consumer pivots Your business is only as scalable as you are, so invest in your personal leadership development and always be learning. Get the essential framework in Episode 733. Catch you there, Lise
About The Business of Boutique Fitness
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
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