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Stories and Strategies with Curzon Public Relations: Daily Summaries Delivered
by Stories and Strategies
Welcome to Stories and Strategies, a podcast feed bringing together two complementary shows exploring the role, responsibility, and future of public relations from a global perspective. Stories and Strategies with Curzon Public Relations is the flagship show, co-hosted by Doug Downs and Farzana Baduel. This 20-minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications. Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co-hosted by Doug Downs and Farzana Baduel.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago15 min
The Paradox of Polarization… Division Makes PR More Valuable
There’s a booming business in divisiveness. And PR is caught right in the thick of it. Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred Cook about A Quiet Shift, a report exploring how polarization is reshaping public relations. Cook explains why division is damaging society, mental health, and business while making thoughtful communications counsel more valuable. They examine echo chambers, outrage as a political and media strategy, the possibility that...
- 1 weeks ago20 min
Sticky Stories Start with the Itch Your Audience is Already Scratching
Generic messaging fails for a simple reason. It speaks to everyone, which means it actually speaks to no one. The messages that stick, the ones people repeat, forward, and act on, are never written for "employees" or "stakeholders" or "our valued customers." They are written for one person, with one specific frustration, in one specific moment. That’s not a nice idea about storytelling. It’s a framework, and once you see it, you can’t unsee it in every all-staff email that gets ignored ...
- 2 weeks ago23 min
Reputation Management vs Reputation Architecture
Send us a note about this episode. We'll reply and thank you on a future episode Reputation isn’t your shadow anymore. It’s your operating system. It’s no longer something you manage. It has already been decided, by AI, based on patterns inside your organization you may not even know exist. Most leaders still think about reputation the old way: crisis plans, issue management, damage control after the fact. But AI now reads every signal a company puts out and connects them across every l...
- 3 weeks ago22 min
Why the Future of IABC May Be Less Stage and More Circle
Send us a note about this episode. We'll reply and thank you on a future episode What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The new IABC International Chair calls this an “unconference” model. And it’s one glimpse of how professional associations can evolve: by creating space for communicators to learn directly from one another. Also in this episode – why community, credibility, and connection matter more than e...
- Jun 30, 202622 min
Communications Needs a New Compass
Send us a note about this episode. We'll reply and thank you on a future episode As a communications professional you’re operating in the most complex information environment in history. Misinformation. Disinformation. AI generated deepfakes of executives saying things they never said. Audiences who have stopped trusting what organizations tell them. Employees who can't tell what's real. And somewhere in the middle of all of that noise you’re still expected to move people. To make them unders...
- Jun 23, 202620 min
The “Transmission” Problem in Public Relations
Send us a note about this episode. We'll reply and thank you on a future episode Communications has always been built around a sender mentality. We decide what people need to know, we package it, we push it out. That model came from journalism and broadcasting, three networks, eleven o'clock news, one message for everyone. It made sense then. The infrastructure has changed completely since. Audiences have become producers. People choose what they consume, when they consume it, and they ...
- Jun 16, 202617 min
Choice Architecture: The Framework You're Already Using
Send us a note about this episode. We'll reply and thank you on a future episode Every communications campaign you have ever built had a choice architecture inside it. The order you sequenced your calls to action. The option you listed first in a petition. The default you set in an employee survey. The way you structured a crisis response. You made all of those decisions. Some of them deliberately. Most of them by instinct, habit, or convention. And the difference between those two thin...
- Jun 13, 20260 min
Stories and Strategies Trailer
Send us a note about this episode. We'll reply and thank you on a future episode Recognized as the most listened-to PR podcast in the World by Podchaser, Goodpods, and data from Rephonic. Also recognized as one of best Independent Interview podcasts by the Ear Worthy Newsletter https://storiesandstrategies.ca/podcast/ Support the show
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About Stories and Strategies with Curzon Public Relations
Welcome to Stories and Strategies, a podcast feed bringing together two complementary shows exploring the role, responsibility, and future of public relations from a global perspective. Stories and Strategies with Curzon Public Relations is the flagship show, co-hosted by Doug Downs and Farzana Baduel. This 20-minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications. Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co-hosted by Doug Downs and Farzana Baduel.
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