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Stories and Strategies with Curzon Public Relations: Daily Summaries Delivered
by Stories and Strategies
Welcome to Stories and Strategies, a podcast feed bringing together two complementary shows exploring the role, responsibility, and future of public relations from a global perspective. Stories and Strategies with Curzon Public Relations is the flagship show, co-hosted by Doug Downs and Farzana Baduel. This 20-minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications. Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co-hosted by Doug Downs and Farzana Baduel.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago20 min
Cognitive Surrender and What it Means to Public Relations
For decades, PR professionals have tried to influence what people think or how they think it. AI may be changing something even more fundamental: whether people do much of that thinking themselves. Researchers call it “Cognitive Surrender.” The tendency to accept an AI-generated answer without really scrutinizing it. And if AI increasingly sits between your message and your audience, or starts doing the thinking for communicators themselves, the implications for trust, persuasion ...
- 1 weeks ago22 min
Turn Small Talk Over Drinks into Your Best Public Relations Tool
Every PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you outranks you by a lot. Shawn Spitaleri has spent years collecting the kind of beverage trivia that fixes exactly that problem, real, verifiable stories about why your coffee tastes the way it does, why tea sparked a geopolitical crisis, and why every champagne bottle opens with the same number of twists no matter who made it. This...
- 2 weeks ago21 min
Public Relations in Egypt
Most people don’t experience a country… they experience its reputation. Long before a flight is booked or a business deal is considered, a story has already landed in your mind. A headline. A search result. A clip that went viral. A warning someone repeated with total confidence. And once that story sticks, it starts to feel like the place itself. So, let’s test it. When you picture Egypt, what shows up first? Pyramids. Pharaohs. Ancient tombs. Maybe a biblical story, or maybe a recent ...
- 3 weeks ago21 min
The Mentorship Myths Holding PR Professionals Back
Most of us are waiting for mentorship to look a certain way. A senior person who takes us under their wing. A scheduled coffee every two weeks. A defined relationship with a clear beginning and a clear end. And while we are waiting for that version of mentorship to show up, the real thing is happening all around us and we’re missing it entirely. But the way mentorship actually works in the public relations profession is different to almost everything you would naturally believe. &...
- Aug 18, 202623 min
Can this AI Tool Spot Your Next PR Crisis Before You Do?
As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days. Probably in the last week. Probably earlier today. And at some point you’ve had the same experience: you put in a prompt, you get back something that’s technically competent and completely generic. You spend the next 20 minutes re-prompting, editing, wrestling it into something that actually sounds like your organization, your voice, your situation. A Workday study found that ...
- Aug 11, 202620 min
Two Thirds of the Room but Almost NONE of the Corner Offices
In Canada, women make up roughly two thirds of the public relations profession. They are the majority in the classrooms, the majority in the entry level roles, and the majority climbing through the middle ranks. And then somewhere around the senior level, the numbers flip. The leadership tables in PR firms and communications departments across the country look nothing like the profession they are supposed to represent. This is not a new observation. The data has been there for years. Here’s w...
- Aug 4, 202619 min
Good Girls Are Quiet
Most women don't lose their voice all at once. It happens slowly, quietly, and with the best of intentions. They soften their tone here. They hold back an opinion there. They make themselves a little smaller, a little easier, a little less. Until one day they can't quite remember what they actually sound like. This episode is about that. Where the muting comes from, what it costs, and what it takes to find your voice at midlife. Listen For 3:30 What Does It Really Mean to Find Your Voice at M...
- Jul 28, 202615 min
The Paradox of Polarization… Division Makes PR More Valuable
There’s a booming business in divisiveness. And PR is caught right in the thick of it. Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred Cook about A Quiet Shift, a report exploring how polarization is reshaping public relations. Cook explains why division is damaging society, mental health, and business while making thoughtful communications counsel more valuable. They examine echo chambers, outrage as a political and media strategy, the possibility that...
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About Stories and Strategies with Curzon Public Relations
Welcome to Stories and Strategies, a podcast feed bringing together two complementary shows exploring the role, responsibility, and future of public relations from a global perspective. Stories and Strategies with Curzon Public Relations is the flagship show, co-hosted by Doug Downs and Farzana Baduel. This 20-minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications. Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co-hosted by Doug Downs and Farzana Baduel.
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