
As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days. Probably in the last week. Probably earlier today. And at some point you’ve had the same experience: you put in a prompt, you get back something that’s technically competent and completely generic. You spend the next 20 minutes re-prompting, editing, wrestling it into something that actually sounds like your organization, your voice, your situation. A Workday study found that ...
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