Stories and Strategies with Curzon Public Relations

Can this AI Tool Spot Your Next PR Crisis Before You Do?

August 18, 2026·23 min
Episode Description from the Publisher

As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days. Probably in the last week. Probably earlier today. And at some point you’ve had the same experience: you put in a prompt, you get back something that’s technically competent and completely generic. You spend the next 20 minutes re-prompting, editing, wrestling it into something that actually sounds like your organization, your voice, your situation. A Workday study found that ...

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