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Social Media Decoded: Daily Summaries Delivered
by Michelle Thames
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- Yesterday6 min
100K Views in 7 Days… But That Wasn’t the Real Flex
100,000+ views in 7 days. 65,000 people reached. Thousands of likes, comments, shares, and saves. But let me tell you something… That wasn’t the flex. In today’s episode of Social Media Decoded, Michelle Thames breaks down the truth about going viral, social media visibility, and why content without strategy can leave entrepreneurs stuck chasing vanity metrics. If your content suddenly blew up tomorrow, would you actually be ready? Michelle shares what happened after one of her reels gained major traction, including brand visibility, relationship building, and unexpected opportunities that came from leveraging visibility the right way. She also explains why entrepreneurs need more than content — they need a visibility ecosystem. If you’re building a personal brand, growing a business online, or trying to attract more clients through social media marketing, this episode is your reminder that visibility alone isn’t enough. You need a strategy behind the attention. In this episode, Michelle covers: • Why going viral doesn’t automatically grow your business • The difference between vanity metrics and meaningful visibility • What happened after her reel gained 100K+ views • How social media visibility creates opportunities, partnerships, and trust • Why entrepreneurs need a content ecosystem, not random posting • 3 things to do after your content gets attention online • How to turn visibility into business growth Whether you're a coach, content creator, entrepreneur, speaker, or personal brand, this episode will help you rethink how you approach social media and online visibility. Connect with Michelle Thames: Instagram: @michellelthames Podcast: Social Media Decoded Website: www.michellethames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 6 days ago6 min
How I Turn Threads Into Clients, Rooms, and Revenue
In this episode of Social Media Decoded, Michelle Thames shares how she’s using Threads to build authority, create opportunities, grow relationships, attract clients, fill rooms, and generate revenue through conversation-driven visibility. This is not about going viral. It’s about becoming recognizable online. Michelle breaks down how entrepreneurs can stop treating Threads like just another content platform and start using it strategically to build community, relationships, speaking opportunities, collaborations, podcast connections, events, and real business growth. If you’ve been wondering how to turn visibility into actual opportunities, this episode gives a behind-the-scenes look at how Michelle approaches Threads differently from most entrepreneurs online. Inside this episode: • How Michelle uses Threads for authority building • Why conversations create more opportunities than content alone • Using Threads to attract clients and collaborations • How visibility leads to speaking opportunities and events • Building relationships through social media • Why entrepreneurs need conversation-driven marketing • The difference between attention and authority • How to become recognizable online • Why community and connection matter in business growth This episode is perfect for entrepreneurs, creators, coaches, consultants, speakers, podcasters, founders, and personal brands who want to use Threads strategically for visibility, networking, and business growth. If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads visibility strategy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago6 min
Why Most People Are Using Threads Wrong
In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online. Threads is not just another social media app to post content and disappear. Michelle shares why the platform rewards conversation, relationship-building, personality, and perspective over polished content and w hy entrepreneurs who understand this shift are building authority faster than ever. If you’ve been struggling to grow on Threads, wondering how to stand out online, or trying to build a personal brand that actually leads to opportunities, this episode is for you. Inside this episode: • Why Threads is different from Instagram and LinkedIn • The biggest mistake entrepreneurs make on Threads • How conversations build authority online • Why visibility without connection is not enough • How Michelle uses Threads for opportunities and networking • The difference between posting content and building relationships • Why recognizable brands win online • How entrepreneurs can use Threads to grow their audience and influence This episode is perfect for creators, founders, coaches, consultants, speakers, podcasters, and entrepreneurs who want to grow their visibility and authority online through authentic connection and conversation. If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads strategy and visibility approach. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago6 min
Why I’m Hosting a Conference in November (And Why Curated Rooms Matter More Than Ever)
In this episode of Social Media Decoded, Michelle Thames shares the real reason she’s hosting her November conference and why curated rooms, intentional networking, and community-driven visibility matter more than ever in today’s online world. This is not just another entrepreneurship event. Michelle opens up about what’s missing from many business conferences today, why surface-level networking is no longer enough, and how real opportunities come from relationships, conversations, collaboration, and community. If you’ve been feeling disconnected while building your business online, this episode will remind you why proximity, visibility, and aligned rooms can completely change your entrepreneurial journey. Inside this episode: • Why curated rooms create real opportunities • The problem with surface-level networking • Why entrepreneurs need community now more than ever • How visibility leads to collaboration and business growth • The vision behind Michelle’s November conference • Why intentional networking changes everything • Building ecosystems instead of just creating content • The power of relationships in entrepreneurship This episode is for women entrepreneurs, creators, founders, community builders, coaches, and service providers who are ready to grow through meaningful relationships, visibility, and collaboration. If this episode resonated with you, DM Michelle the word EVENT to join the waitlist for the November conference. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago33 min
How to Turn Conversations Into Clients Using DMs | Behind the Brand with Manychat
Most entrepreneurs don’t have a visibility problem—they have a conversion problem. In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from Manychat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion. If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results. In this episode, we cover: • why content alone isn’t enough anymore• how DMs are becoming a powerful sales channel• what makes people actually respond online• how creators can stand out for partnerships and speaking opportunities• where entrepreneurs are leaving money on the table• and how to build a system that converts attention into revenue Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online. Connect with Mady: https://www.instagram.com/theprgirlie/Connect with Sarah: https://www.instagram.com/sarahgav.social/ Connect with Michelle:Instagram: @michellelthamesPodcast: Social Media Decoded #SocialMediaMarketing #Manychat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago5 min
What I Learned From PowerTable Live (And What I’m Changing)
What actually changes when you get in the right room? In this episode of Social Media Decoded, Michelle Thames breaks down what she experienced at PowerTable Live—and why it’s changing how she approaches visibility, content, and business growth. She shares why most entrepreneurs are stuck in content-level thinking, what high-level conversations really sound like, and how proximity to the right people can unlock opportunities, collaborations, and clients. If you’ve been posting consistently but not seeing results, this episode will help you understand what’s actually missing. What You’ll Learn • Why content alone doesn’t grow your business • The importance of proximity and being in the right rooms • How better conversations lead to better opportunities • What high-level entrepreneurs are focusing on right now • What to change if your business feels stuck Visibility Breakdown Content → Conversation → Room → Opportunity → Client Unpopular Truth You don’t need more content. You need better conversations. Call to Action DM RESET to learn how to build a visibility system that actually converts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago6 min
The Visibility Gap: Why People See You But Don’t Buy
You’re posting. You’re showing up. People are watching. But they’re not buying. So what’s missing? In this episode of Social Media Decoded, Michelle Thames breaks down what she calls the visibility gap—the space between being seen online and actually converting that visibility into clients. She shares why engagement doesn’t equal revenue, the real reasons your audience isn’t taking action, and how to fix the disconnect between your content and your offers. If you’ve been feeling stuck, inconsistent, or unsure why your content isn’t turning into income, this episode will help you identify exactly what’s missing and what to do next. What You’ll Learn in This Episode • Why visibility alone doesn’t lead to sales• The difference between engagement and conversion• The real reasons people aren’t buying from you• How unclear offers and weak messaging impact your results• Why most entrepreneurs don’t have a conversion system• How to build a pathway from content to clients Visibility Breakdown Michelle explains the gap between visibility and revenue: Content → Attention → (Gap) → Conversion → Client Most entrepreneurs are missing the structure needed to move people from attention to action. ️ Unpopular Truth Visibility without a system is just noise. Spotify Listener Question Be honest—right now, are you: • Getting views but no sales• Not sure what your offer really is• Posting consistently but not converting• Ready to fix your strategy Ways to Work With Michelle Michelle helps entrepreneurs turn their visibility into clients through strategy calls, VIP Days, and her community. DM CLIENTS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. visibility vs saleswhy my content isn’t convertinghow to get clients onlinecontent to clients strategypersonal brand conversionwhy people aren’t buying from mesocial media marketing strategy for entrepreneurshow to turn followers into clients Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 3 weeks ago4 min
How Speaking Opportunities Actually Turn Into Clients
Speaking is one of the fastest ways to build visibility in your business—but visibility alone doesn’t pay you. In this episode of Social Media Decoded, Michelle Thames shares what most people don’t understand about speaking opportunities and why getting on stage is only the beginning. She walks through what actually happens after the stage, why most speakers don’t convert, and how to build a system that turns visibility into real opportunities and paying clients. If you’ve been focused on getting booked but not seeing results, this episode will show you exactly what’s missing. What You’ll Learn in This Episode • Why speaking alone doesn’t lead to clients• What happens after you get off stage (and why it matters)• How to create a clear next step for your audience• The importance of follow-up and continuing the conversation• How to build a system that converts visibility into revenue• Why messaging and positioning impact conversion Visibility Breakdown Michelle shares her framework for converting speaking opportunities: Stage → Connection → Follow-Up → Ecosystem → Client Speaking creates visibility, but your system is what drives conversion. Unpopular Truth The stage gets you seen. The system gets you paid. Spotify Listener Question Be honest—after you speak, do you: • Follow up with people• Have a clear next step• Just move on to the next thing• Not sure what to do next Ways to Work With Michelle Michelle helps entrepreneurs build visibility systems that convert through strategy calls, VIP Days, and her community. DM CLIENTS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About Social Media Decoded
Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨
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