Social Media Decoded

How to Turn Conversations Into Clients Using DMs | Behind the Brand with Manychat

May 6, 2026·33 min
Episode Description from the Publisher

Most entrepreneurs don’t have a visibility problem—they have a conversion problem. In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from Manychat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion. If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results. In this episode, we cover: • why content alone isn’t enough anymore• how DMs are becoming a powerful sales channel• what makes people actually respond online• how creators can stand out for partnerships and speaking opportunities• where entrepreneurs are leaving money on the table• and how to build a system that converts attention into revenue Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online. Connect with Mady: https://www.instagram.com/theprgirlie/Connect with Sarah: https://www.instagram.com/sarahgav.social/ Connect with Michelle:Instagram: @michellelthamesPodcast: Social Media Decoded #SocialMediaMarketing #Manychat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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