Why does drinking less feel SO hard… even when you genuinely want to change?

In this powerful conversation, I sit down with licensed psychotherapist Merrilee Burke, LMFT, to unpack what’s really going on underneath overdrinking, urges, self-sabotage, and the “why can’t I just stop at one?” cycle.Spoiler: it’s not because you’re weak, broken, or lacking willpower.We dive into:Why “sober or bust” messaging keeps so many people stuckThe truth about mindful drinking + moderationHow rebellion and people-pleasing can show up in your drinkingThe surprising role childhood conditioning can playWhy tracking your drinking is awareness — not punishmentThe simple mindset shifts that can completely change your relationship with alcoholIf you’ve ever felt frustrated because you KNOW you want to drink less… but part of you still keeps reaching for the wine anyway… this episode is for you.This is Part 1 of a 3-part conversation.Connect with Merrilee Burke, LMFT:Website: merrileeburke.comIf this episode helped you, share it with a friend, leave a review, and make sure you’re subscribed so you don’t miss Part 2 next week — where we dive into alcohol, identity, fun, creativity, and why so many women feel like they forgot how to play without wine.And remember:You do not need more shame. You need support, awareness, and tools that actually work in real life.Want that support? Join my cohort starting June 1!Learn more at https://www.ericamallery.com/group-coaching