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Selling From the Heart Podcast: Daily Summaries Delivered
by Larry Levine, Darrell Amy
Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.
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- 2 days ago32 min
How Ethical Drift Can Cost You Everything in Sales featuring Rashmi Airan
Rashmi Airan is a globally recognized keynote speaker, transformation expert, and former attorney whose story of resilience, accountability, and reinvention has inspired leaders and organizations around the world.A graduate of Columbia Law School, Rashmi built a successful career as an attorney, Wall Street investment banker, entrepreneur, and business leader before a series of decisions resulted in a federal prison sentence.Today, Rashmi uses that experience to help leaders navigate pressure, uncertainty, and ethical challenges with greater clarity and integrity. Through her Rise Through It™ framework, she helps individuals and teams strengthen resilience, self-awareness, trust, and values-driven leadership.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Rashmi Airan for a powerful conversation about ethical drift, achievement, pressure, and the decisions sales professionals make when the stakes are high.Rashmi shares how her identity became tied to achievement and how financial uncertainty and the pressure to succeed influenced decisions that eventually changed the course of her life.She explains how fear can disguise itself as ambition, urgency, creativity, or aggressive problem-solving—making it easier to rationalize decisions that no longer align with our values.Rashmi introduces her Clarity Loop, four questions designed to create space between pressure and action: What am I feeling? What story am I telling myself? What matters most? What choice can I own later?Ultimately, this episode challenges sales professionals to pursue performance without sacrificing alignment, integrity, or the ability to look back and own the decisions they made.KEY TAKEAWAYSIntegrity rarely collapses—it drifts. Small compromises can gradually move us away from our values.Pressure can disguise fear as ambition. What looks like urgency or aggressive problem-solving may be driven by something deeper.Create space between pressure and action. A brief pause can change the trajectory of a high-stakes decision.Use the Clarity Loop. Ask: What am I feeling? What story am I telling myself? What matters most? What choice can I own later?Move from performance to alignment. Results matter, but they shouldn't determine which values you're willing to compromise.Practice moral humility. Recognize that anyone can drift under the right circumstances.Make disagreement safe. Healthy cultures need people who are willing and able to challenge decisions without fear of punishment.HIGHLIGHT QUOTESWe all have an inner voice. We all have a moral compass.We need people to disagree with us.If we’re acting out of alignment with who we are or what we believe, that’s where the bad decisions happen.Integrity rarely collapses, it drifts.What choice can I own later?ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily
- 1 weeks ago33 min
Your Biggest Competition Is You featuring Collin Henderson
Collin Henderson is a mental performance coach, speaker, author, and founder of Master Your Mindset, where he helps leaders, sales professionals, athletes, and organizations unlock peak performance by mastering the inner game.Drawing from his experience as a Division I athlete, top-performing medical sales professional, and national sales trainer, Collin focuses on mindset, leadership, culture, and sales psychology. A seven-time author and host of the Master Your Mindset podcast, his training has been used by organizations including Nike, Microsoft, Salesforce, Amazon, Zillow, and the Los Angeles Dodgers.Through his coaching, speaking, and writing, Collin helps people strengthen confidence, resilience, self-awareness, and the mental habits required for sustainable high performance.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome mental performance coach Collin Henderson to explore the psychology behind sales performance and why mastering your inner game is essential to sustainable success.Collin begins with a simple philosophy: “Never sell, serve.” He challenges sales professionals to move from an “I-centered” mindset to a “we-centered” approach focused on curiosity, value, and helping customers succeed.The conversation explores how limiting beliefs, self-image, confidence, resilience, and self-talk influence performance long before sales techniques are put into action. Collin also introduces The Oz Method, connecting the brain to belief and curiosity, the heart to emotional connection, the lion to courage and vulnerability, and the yellow brick road to the habits and systems that make success repeatable.Ultimately, Collin challenges sales professionals to examine the stories they repeatedly tell themselves. Your strategy matters. Your skills matter. Your market matters. But your biggest competition may still be you.KEY TAKEAWAYSNever sell—serve. Shift from an “I-centered” mindset to creating meaningful value for the customer.Psychology precedes strategy. Sales techniques are only as effective as the beliefs driving the person using them. You never outperform your beliefs. Assumptions about yourself, buyers, the market, or the economy can quietly limit your performance. Self-awareness creates change. You cannot challenge a limiting belief until you're willing to recognize it. Master The Oz Method. Combine belief and curiosity, emotional connection, courage and vulnerability, and disciplined processes. Train your self-talk. The way you narrate wins, losses, rejection, and opportunity directly influences confident action. Stop blaming external competition. Before looking at the market, examine the beliefs influencing how you're showing up.HIGHLIGHT QUOTESPsychology precedes strategy every single time.You never outperform your own beliefs.Our limits begin where our vision ends.Self-talk is the number one driver of confident action.The brain doesn't care what is true or false. The brain cares about what is repeatedADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily
- 2 weeks ago31 min
The Hidden Addiction Behind High Performance featuring Lance Wright
Lance Wright is an Addiction Recovery Specialist, TEDx speaker, author, and founder of Life Over Addiction. With more than three decades of personal recovery experience and years working professionally in behavioral health, Lance helps individuals, families, and working professionals navigate addiction, stress, identity, and personal transformation.Through his concept of “Thought Addiction,” Lance explores how deeply rooted narratives, beliefs, and emotional conditioning can influence behavior. His work helps people reconnect with purpose, resilience, and lasting change through awareness, neuroplasticity-based practices, and honest human connection.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Lance Wright for a powerful conversation about high performance, addiction, validation, and the internal pressures many sales professionals carry.Lance shares his extraordinary journey from addiction and incarceration to recovery and transformation, along with the lessons that helped him rebuild his life.The conversation also examines a form of addiction that can easily hide behind professional success: the constant chase for validation. The next sale, ranking, award, or big win may provide a temporary high—but what happens when your sense of worth depends on achieving the next one?Lance challenges sales professionals to separate who they are from what they achieve, recognize unhealthy coping patterns, and have the courage to seek support before those patterns become destructive.Ultimately, this conversation is a reminder that sustainable success begins on the inside.KEY TAKEAWAYSYour performance is not your identity. Sales results change. Your sense of worth cannot depend entirely on quotas, rankings, or recognition.Validation can become a chase. The emotional high of winning fades quickly when achievement becomes the primary source of fulfillment.Pressure can reveal deeper beliefs. Rejection and uncertainty can expose fears around failure, inadequacy, perfectionism, and acceptance.Unhealthy coping patterns can develop gradually. Behaviors used to escape stress or emotional discomfort can become increasingly difficult to control.Authenticity goes deeper than professional success. Knowing who you are apart from your achievements creates a stronger foundation.HIGHLIGHT QUOTESThe win isn't the real thing, it's the chase, it's the hunt.How do I not use my profession as a casino?I don't need your validation. I know who I am.I didn't have that thought. I was taught that thought.The mirror never lies. Only the person looking into the mirror lies.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily
- 3 weeks ago29 min
Stand Out in the Age of AI featuring Corey Dunham
Cory Dunham is an Executive Advisor, Business Growth Strategist, Speaker, and founder of Cory Dunham Advisory. He also serves as CEO of BDB Marketing Design, LLC.With more than 30 years of business and marketing experience, Cory helps service-based businesses grow through clearer messaging, stronger leadership alignment, and greater strategic consistency. His work focuses on closing the gap between the value a company delivers and how that value is seen, understood, trusted, and chosen in the marketplace.Cory brings a practical, people-centered approach to helping leaders strengthen communication, clarify positioning, align their teams, and create sustainable growth.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Cory Dunham to explore why clarity, differentiation, and human connection are becoming increasingly important competitive advantages.Cory explains that differentiation isn't simply about having a better product or service. Sales professionals must clearly communicate meaningful value while leaning into what technology cannot replicate—their stories, experiences, lessons, relationships, and human presence.Drawing from his experience as a private pilot, Cory shares lessons about self-awareness, situational awareness, and making the next best decision when circumstances become overwhelming. The conversation also explores how sales professionals can use AI, video, podcasts, and social media to become more human and visible—not less.Ultimately, Cory challenges salespeople to stop adding to the noise and get clear about who they serve, what customers value, and why they deserve a place at the table.KEY TAKEAWAYSClarity is a competitive advantage. Know who you serve, what they value, and how you create meaningful results.Your humanity is your differentiation. AI cannot replicate your experiences, stories, relationships, or perspective. Ask instead of assuming. Better questions and intentional listening reveal what truly matters to buyers. Use technology to humanize yourself. Let digital tools increase your visibility without replacing genuine connection. AI cannot fix confusion. Technology won't solve unclear messaging, positioning, leadership, or strategy. Make the next best decision. You don't always need every answer—you need enough awareness to determine the next right move. Meaningful value earns attention. Clearly articulating your value helps build trust and earn a place at the table. HIGHLIGHT QUOTESIn any given moment, you have the capacity to make the next best step.Two ears, one mouth. Let's use them in that proportion.No one has the exact story or has walked in your shoes one step.I think we're just all built as human beings to connect with other human beings.Clarity, clarity, and more clarity, both personally and professionally.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily
- Aug 22, 202628 min
Every Sales Leader Is a Coach featuring Pamela Potts
Pamela Potts is an executive coach, keynote speaker, and bestselling author of Every Leader Is a Coach.She is the creator of the Leader Coach Approach™ and OMO Method™, helping founders and senior leaders build trust, strengthen accountability, and multiply their impact through coaching-based leadership.With more than 25 years of experience building and scaling high-growth technology and ed-tech companies, Pamela brings a practical, human-centered approach to developing people and creating sustainable performance.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Pamela Potts to explore why effective sales leadership is less about directing people and more about developing them.Pamela explains why successful salespeople don't automatically become successful leaders. Leadership requires a different skill set—listening deeply, staying curious, asking better questions, and helping people develop solutions they genuinely own.She introduces her OMO Method: Observe, Map, and Optimize, a practical framework for coaching without judgment, uncovering what is really happening, and helping people create their own path forward.The conversation also explores accountability, trust, consultative selling, and self-coaching. Pamela challenges leaders to stop becoming the bottleneck and become the multiplier—because great leaders don't simply manage people. They develop them.KEY TAKEAWAYSTrust starts with self-awareness. Understand your own perspective before trying to understand someone else's.Become a multiplier, not a bottleneck. Leadership is about developing capability in others. Great sellers don't automatically become great leaders. Coaching requires a different set of skills. Choose curiosity over judgment. Listen to understand instead of immediately trying to solve. Ask better questions. “Tell me more” can unlock insights that advice never will. Use the OMO Method. Observe, Map, and Optimize to turn challenges into opportunities for growth. Let people own their solutions. People are more committed to ideas they help create. Accountability belongs in coaching. Clear commitments, follow-up, and feedback turn conversations into action. Coach yourself first. Self-coaching creates the awareness needed to effectively develop others. Treat failure as data. Use setbacks as information for improvement rather than reasons to stop.HIGHLIGHT QUOTESWe stop being the bottleneck and start being the multiplier for our teams.What we’re doing is listening to actually hear instead of solve.What we solve and what we contribute to is what we own.We’re not going to manage people. We’re going to develop people.Once you can coach yourself, then you can coach others as well.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily
- Aug 15, 202629 min
Leadership Is Love with Standards featuring Nick Reich
Nick Reich is a leadership coach, author, and CEO of Abundant Empowerment and CoLab, where he helps leaders build high-trust, high-performance teams rooted in purpose, accountability, and human connection.With more than two decades of experience across business, nonprofit, and social impact organizations, Nick specializes in turning complex leadership challenges into practical strategies for developing people and strengthening culture.His upcoming book, Every Player Is Bigger Than the Program, combines storytelling, strategy, and systems thinking to challenge leaders to measure their legacy not only by what they build, but by who they build along the way.SHOW SUMMARYWhat if higher performance doesn't come from putting more pressure on people but from investing more intentionally in them?In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Nick Reich to explore why great sales and great leadership begin with seeing people as human beings, not titles, quotas, or sources of revenue.Nick shares the remarkable story behind Every Player Is Bigger Than the Program. While coaching at a small charter school without a gym or established basketball program, he built a people-first culture that helped his team become the fastest in Indiana history to win a high school basketball state championship.The conversation explores why organizations cannot demand elite performance without investing in coaching and development, why leaders must focus on the people and processes behind the numbers, and how purpose, values, and accountability shape lasting cultures.Nick ultimately captures his philosophy in one powerful statement: “Leadership is love with standards.” Caring deeply about people doesn't mean lowering expectations. It means developing, challenging, and holding people accountable because you believe in who they can become.KEY TAKEAWAYSSelling is an act of leadership. Both require helping people believe something better is possible.See the person before the opportunity. People want to feel valued beyond their title or revenue potential. Develop before you demand. Sustainable performance requires coaching, support, and intentional development. Focus beyond the scoreboard. Revenue and quotas are outcomes of how well people and processes are developed. Lead intentionally. Purpose, values, and non-negotiables should guide daily decisions. Avoid “commission breath.” Buyers can sense when the transaction matters more than they do. Legacy is built through people. Great leadership is measured by who you help others become. People-first doesn't mean standards-free. The strongest leaders combine genuine care with clear expectations and accountability.HIGHLIGHT QUOTESSelling from the heart for me is leading from the heart, which is living from the heart.Sales and leadership, really, at its core, is an act of belief.The only way to change the world is one person at a time, and that starts with you.A legacy is not what you build, but who you build.We exist to serve the kids, not the other way around.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily
- Aug 8, 202630 min
Build Trust in an Age of Disruption featuring Kim Bohr
Kim Bohr is CEO at SparkEffect, where she helps executive teams navigate disruption, organizational change, and emerging technology without sacrificing trust.With more than 25 years of cross-functional leadership experience, Kim advises leaders on aligning business strategy with human-centered practices that strengthen performance and relationships. Her work includes the SparkEffect Trust Elasticity™ framework, designed to help organizations evaluate and strengthen trust during periods of change.Kim is also a board advisor, adjunct lecturer, speaker, host of the Courage to Advance podcast, and author of Successes, Failures & Lessons Learned.SHOW SUMMARYWhat if every interaction with a buyer is either building trust or quietly eroding it?In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Kim Bohr to explore what it takes to build and protect trust in a world shaped by AI, disruption, informed buyers, and constant change.Kim explains why authentic selling begins with genuinely believing that what you offer will improve the customer's work or life. She shares how trust is created through consistent patterns, honest communication, and actions that demonstrate you truly have the customer's best interests at heart.The conversation also explores the changing role of sales professionals. Buyers may have more information than ever, but they still need someone who can provide context, ask thoughtful questions, connect the dots, and understand the realities behind their decisions. Kim challenges sellers to use AI to eliminate repetitive work—not replace critical thinking, curiosity, vulnerability, or human connection.KEY TAKEAWAYSServe before you sell. Believe in the value you bring before asking someone to buy.Trust is built through consistent patterns between what you say and what customers experience.Admitting when you don't know something can build more trust than pretending you do.Buyers may have information, but they still need sales professionals who can provide context and connect the dots.AI should support critical thinking and human connection—not replace them.Reinvest time saved through automation into research, better conversations, and stronger relationships.Understand the entire buying team, not just the person signing the agreement.Trust can be measured and should be treated as a meaningful business KPI.HIGHLIGHT QUOTESDo I genuinely believe that whatever I’m offering is going to help this person’s work and life get easier?Every single interaction we have, whether it’s human to human or from a digital lens, trust is either being built or eroded.Our job is to help them see what they may not be able to connect the dots on.Just because I know they can use what I have doesn’t mean I understand the problem.Trust can be measured, and it is as important as any other KPI you are tracking.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
- Aug 1, 202634 min
Turn Your CRM Into a Revenue Engine—Building Trust, Consistency, and Better Follow-Up featuring Jason Kramer
Jason Kramer is the Founder and CEO of Cultivize, where he helps businesses transform their CRM systems into engines for sales growth. Working with organizations across multiple countries, Jason specializes in implementing structured, repeatable sales processes that improve lead conversion, strengthen customer relationships, and maximize revenue.A trusted CRM strategist, speaker, and podcast guest, Jason is passionate about helping sales and marketing teams align around smarter systems, better data, and consistent execution that drives measurable results.SHOW SUMMARYWhat if your CRM became one of your greatest sales assets instead of another administrative task?In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Jason Kramer to discuss why CRM success has very little to do with software—and everything to do with mindset, process, accountability, and consistency.Jason explains that many salespeople view CRM as a reporting tool for management when it should be a performance tool that helps them prioritize opportunities, remember important customer details, and consistently follow through on commitments. He shares why even the most advanced technology cannot compensate for an undefined sales process or inconsistent leadership.The conversation also explores the growing role of AI, automation, lead scoring, buying signals, and meeting transcripts. Jason offers practical strategies for reducing administrative work, improving follow-up, and helping sales professionals spend more time doing what matters most—building authentic relationships with their customers.KEY TAKEAWAYSShift your CRM mindset from reporting to revenue generation.Technology cannot fix a broken or undefined sales process.Consistent follow-up builds trust and protects customer relationships.Leaders must model CRM adoption and create accountability across the team.Lead scoring and customer insights help prioritize the right opportunities.AI and automation should reduce administrative work—not replace relationships.Ongoing coaching and reinforcement are essential for long-term CRM success.Strong CRM habits improve consistency, productivity, and sales performance.The best CRM is the one your team actually uses every day.HIGHLIGHT QUOTESSelling from the heart is being authentic, honest, and genuine.The tool alone isn't going to solve the problem.I've never met a salesperson that doesn't want to follow up.Software doesn't solve problems. People solve problems.Once you look away, things can go back to bad habits very quickly.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
About Selling From the Heart Podcast
Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.
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