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by Larry Levine, Darrell Amy
Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.
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Jim Effner is a master sales trainer, author, and founder of P2P Group, where he helps financial advisors and agency leaders achieve stronger results through mindset mastery, proven sales systems, and intentional communication.A former top producer at Northwestern Mutual, Jim now trains financial professionals across the country to develop greater consistency, confidence, and mastery in their sales careers. He is also the author of Bridge Your Gap: Sales Strategies and Systems for Becoming a Top Financial Advisor.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Jim Effner to explore why sustainable sales success requires more than motivation, natural ability, or increased activity. It requires a proven system, disciplined habits, and a commitment to continually practice your craft.Jim explains how a reliable process helps salespeople stop operating according to their mood, energy, or confidence level. He also introduces the idea of becoming “professionally perturbed”—reaching the point where inconsistent performance is no longer acceptable and meaningful change becomes necessary.The conversation explores mastery, accountability, intentional questioning, and authentic relationship-building. Jim shares that prospects need to feel three things: that they can trust you, that you genuinely care, and that you have the knowledge to help them. When those qualities are combined with a proven system and consistent practice, sales professionals can close the gap between their current results and their true potential.KEY TAKEAWAYSStop winging it. Sales results become unpredictable when your actions depend on how you feel that day.Commit to a proven system that creates consistency, sustainability, and a clear path forward.Become “professionally perturbed” enough to stop accepting inconsistent performance.Remember that simple does not mean easy. Mastery still requires discipline, repetition, and effort.Schedule time to practice your sales skills instead of relying only on experience.Create accountability that measures your ability to apply what you have learned.Help prospects feel that they can trust you, that you care, and that you are knowledgeable.Avoid chasing every new sales trend. Choose a proven system, commit to it, and refine it over time.Bring intentionality to every conversation instead of relying on improvisation.HIGHLIGHT QUOTESSystems allow a sales professional to get out of their own way.If you’re going to be great in sales, you’ve got to spend some time working on your art.The moment you find yourself wanting something more for them than they want for themselves, you’re dead.Intentionality means the opposite, or the antithesis, of winging it.There’s a big difference between easy and simple.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
John Ray is a business consultant, executive coach, author, speaker, and podcast host who helps professional service providers grow through stronger client relationships, clear value positioning, and confident pricing.Working with attorneys, accountants, coaches, consultants, and other trusted advisors, John teaches professionals how to communicate their expertise more effectively, build lasting trust, and create businesses rooted in service rather than transactions. He is also the host of The Price and Value Journey podcast, where he shares practical insights on leadership, value creation, and sustainable business growth.SHOW SUMMARYIn this episode, Larry Levine and Darrell Amy welcome John Ray to explore how a generosity mindset transforms relationships, pricing, and long-term business success. John explains that generosity isn't about giving everything away. It's about giving your attention, your expertise, your curiosity, and your willingness to truly understand the people you serve.The conversation explores why clients often recognize value in us before we recognize it in ourselves, how testimonials can become powerful confidence-builders, and why asking better questions leads to deeper relationships. John also challenges sales professionals to stop relying on assumptions and instead approach every client with fresh curiosity, reminding us that "people are deep mysteries."Whether you're navigating a difficult sales day or looking to create more meaningful customer relationships, this episode offers a refreshing reminder that generosity isn't a weakness—it's one of the strongest drivers of trust, referrals, and sustainable growth.KEY TAKEAWAYSGenerosity means creating more value than you take—not giving everything away.Clients often see strengths and value in you that you fail to recognize yourself.Testimonials and client feedback can become powerful reminders of your impact.The best professionals lead with attention, curiosity, and genuine service.Never assume every client values the same things—keep asking thoughtful questions.Relationships deepen when you treat every customer as a unique individual.Giving value consistently creates trust, referrals, and long-term business growth.A generosity mindset helps sales professionals move beyond comparison, imposter syndrome, and self-doubt.HIGHLIGHT QUOTESClients see more value in you than you see in yourself.We've got to give more value first than we get back.It's not giving until you're dry. It's giving value knowing that value comes back over time.It's a generosity of spirit, attention, and giving a listening ear to those around us.The more you understand people, the more value you can create.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Ian Selbie is a globally recognized sales expert, author, speaker, and podcast host with more than 25 years of experience helping organizations improve sales performance and sustainable growth.He has trained and coached more than 17,000 sales professionals worldwide and previously worked at Apple, where he was named the company’s Top Salesperson in the World in 1990.Ian is the author of If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? and the host of Confessions of a Sales Pro.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Ian Selbie to discuss selling with curiosity, compassion, and strong fundamentals.Ian shares his framework: “Call high, find the pain, bring the gain, and do it again and again.” He explains why salespeople should begin with decision-makers, uncover real business challenges before presenting solutions, and avoid sending proposals to unqualified opportunities.The conversation also explores several of Ian’s “Seven Deadly Sins in Selling,” including calling too low, proposing too early, and expecting CRM technology to fix a broken sales process.KEY TAKEAWAYSSelling from the heart begins with genuine curiosity, compassion, and a commitment to helping customers succeed.Start every opportunity at the highest level possible—decision-makers can say yes, while influencers often cannot."Call high, find the pain, bring the gain" provides a simple framework for creating meaningful customer conversations.Never present a proposal before you've fully qualified the opportunity and uncovered the customer's true business challenges.Technology doesn't fix poor sales fundamentals—a CRM only amplifies the quality of your existing sales process.The strongest path into executive leadership is through earned referrals built on trust and consistent value.HIGHLIGHT QUOTESCall high, find the pain, bring the gain, then do it again and again.Influencers can say no. Decision-makers can say yes.If your sales team were arrested for selling, would there be enough evidence to convict them?A CRM doesn't fix broken sales processes—it magnifies them.Value grows when you increase the benefit, not when you decrease the price.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Karl Schmidt is the Co-Founder of A to B Insight, where he helps organizations transform their sales approach by aligning with how customers actually make decisions. Drawing on years of experience at leading firms including Boston Consulting Group and Gartner, Karl has conducted award-winning research into buyer behavior, commercial strategy, and complex B2B decision-making—including work that contributed to the groundbreaking insights behind The Challenger Sale.As the co-author of The Framemaking Sale, Karl equips sales leaders and organizations with practical frameworks for increasing buyer confidence, simplifying complex decisions, and creating customer experiences built on trust rather than pressure. His research and thought leadership have been featured in Harvard Business Review, Forbes, and other leading business publications, making him one of today's foremost voices on decision science in modern sales.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Karl Schmidt, Co-Founder of A to B Insight and co-author of The Framemaking Sale, for a fascinating conversation about how customers truly make decisions—and why helping buyers gain confidence is more valuable than simply persuading them.Karl introduces the concept of "framemaking," explaining that exceptional sales professionals don't just provide information or recommend solutions—they help buyers navigate complexity, clarify priorities, and build confidence in their own decision-making process.The conversation explores groundbreaking research showing that buyer decision confidence is one of the strongest predictors of successful, high-quality purchases. Rather than focusing solely on convincing prospects that your solution is the best, Karl explains why helping buyers feel confident in themselves creates better outcomes, stronger trust, and longer-lasting customer relationships.Listeners will also discover why emotions play a critical role in decision-making, how trust is built through shared experiences, and practical ways to simplify buying decisions while preserving customer autonomy.If you want to become the trusted guide your customers need—not just another salesperson competing for attention—this episode offers a refreshing, research-backed perspective on modern selling.KEY TAKEAWAYSBuyer decision confidence is one of the strongest predictors of successful, low-regret purchasing decisions.Great sales professionals help buyers gain confidence in themselves—not just confidence in the product.The best sales conversations move customers through know → feel → do, not simply know → do.Framemaking helps customers organize complexity instead of overwhelming them with information.Customers value guidance that preserves their autonomy rather than pressure that limits it.Helping buyers make the best decision—even if it's not your solution—builds long-term trustHIGHLIGHT QUOTESOur goal isn't to make customers choose us. It's to help them make the best decision possible.Decision confidence isn't confidence in the seller—it's confidence in yourself.People don't just need to know what to do. They need to feel confident enough to do itThe best salespeople don't tell customers what to think. They help them think more clearly.Frame making creates clarity without taking away the customer's agency.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Mary Jane Copps helps sales professionals win more business by rediscovering the power of real-time conversations. For more than 20 years, she has coached sales teams, entrepreneurs, startups and customer service professionals how to build trust, open doors and strengthen relationships through effective phone, video and in-person communication. Her practical approach helps people turn everyday conversations into meaningful connections, leading to stronger client relationships and more business. Mary Jane has worked with more than 800 organizations and trained over 30,000 professionals across North America and internationally in France, Britain and Australia. Her expertise has been featured by a wide range of media including Fox News, the BBC, CBC, and in The Wall Street Journal and Bloomberg.She publishes a blog each week that explores one valuable skill people can use immediately to strengthen their conversations with clients and prospects. This aligns with her mission to help companies increase their real-time conversations instead of losing opportunities by avoiding them.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome communication expert Mary Jane Copps—known as "The Phone Lady"—for a timely conversation about one of the most overlooked skills in modern sales: having meaningful real-time conversations.As automation, AI, email, and texting continue to dominate business communication, Mary Jane explains why authentic voice-to-voice conversations remain one of the greatest competitive advantages a sales professional can have. She shares how curiosity, empathy, preparation, and genuine interest in others transform ordinary sales calls into lasting business relationships.Together, they explore why conversational skills are declining, how sales professionals can intentionally rebuild them, and practical techniques for creating stronger customer connections—from asking better open-ended questions to leaving compelling voicemails and following up with empathy instead of pressure.If you've ever wondered whether phone calls still matter in today's digital world, this episode delivers a compelling reminder that trust is built one conversation at a time.KEY TAKEAWAYSGreat sales conversations begin by focusing on the customer, not yourself.Curiosity and empathy create stronger relationships than scripted pitches.Real-time conversations remain one of the most valuable—and underdeveloped—sales skills.Technology should support communication, not replace human connection.Open-ended questions encourage meaningful dialogue and uncover deeper customer needs.Your voice communicates conviction, authenticity, and enthusiasm in ways email never can.HIGHLIGHT QUOTESSelling isn't about us. It's about the person sitting across from us.Technology can make communication easier—but it can never replace human connection.Your voice carries your conviction, your enthusiasm, and your authenticity.People don't remember perfect sales pitches. They remember how you made them feel.Persistence isn't pestering. Persistence is showing people they matter.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Mark Hunter, CSP, known globally as “The Sales Hunter,” is a renowned sales expert, keynote speaker, consultant, and best-selling author who helps organizations transform how they approach sales. With more than 30 years of experience in sales leadership, he has worked with companies around the world to help sales teams identify better prospects, build stronger relationships, and close deals with confidence and integrity.Before launching his company, The Sales Hunter, Mark spent nearly two decades in the sales and marketing divisions of Fortune 200 companies, leading large sales teams and developing high-performing sales strategies. He is the author of several influential books, including High-Profit Prospecting, High-Profit Selling, and A Mind for Sales, and is widely recognized for his practical insights on prospecting, mindset, and building trust-based sales relationships that drive long-term business success.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome renowned sales expert, author, and keynote speaker Mark Hunter, known around the world as "The Sales Hunter," to discuss his latest book, Integrity First Selling: How to Create Better Sales with Better Customers.Mark challenges conventional sales thinking by reminding listeners that sales is not about moving products—it's about serving people. He explains why the most successful sales professionals focus on helping buyers achieve outcomes they never thought possible rather than simply chasing quotas, commissions, or quarter-end numbers.The conversation explores what it truly means to put integrity first in sales, including aligning with the buyer's journey, building trust through transparency, and playing the long game even when short-term pressure tempts salespeople to do otherwise. Mark also shares practical insights on prospecting, pipeline development, leadership, accountability, and why many organizations mistakenly create the very buying behaviors they complain about.In a marketplace increasingly crowded by AI-generated noise and transactional selling, Mark makes the case that trust, authenticity, and consistency remain the most valuable competitive advantages a salesperson can possess.This episode is a powerful reminder that sales done with integrity doesn't just create better customers—it creates better careers, stronger relationships, and lasting success.KEY TAKEAWAYSSales is fundamentally about serving people, not selling products.Integrity-first selling requires joining the buyer's journey rather than forcing your own agenda.Long-term trust always outperforms short-term sales tactics.End-of-quarter discounting often trains customers to delay purchasing decisions.Healthy pipelines eliminate desperation and create better customer experiences.Sales leaders should focus on creating opportunities, not simply closing deals.HIGHLIGHT QUOTESSales is serving people. It's not selling stuff. The products we sell are simply the medium we use to help people.Closing without integrity creates revenue today and regret tomorrow.The easy sale isn't the one you get. It's the one you deserve.Desperation at the end of the quarter is usually the result of poor pipeline discipline at the beginning of the quarter.Being the same person at work and at home makes life simpler and sales more effective.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Elyse Archer is a leadership consultant, keynote speaker, and executive coach who helps high-growth teams and leaders build stronger communication, sharper focus, and more resilient cultures. With deep expertise in psychology, performance strategy, and human behavior, Elyse equips organizations to improve collaboration, enhance accountability, and empower individuals to contribute their best work.She is the founder of Elyse Archer Coaching and creator of programs that help leaders communicate with clarity, manage change effectively, and lead with authenticity. Elyse’s practical, research-informed approach blends mindset, skill-building, and heart-centered leadership, making her a trusted advisor to executives, founders, and teams looking to scale both results and culture.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy sit down with leadership consultant, executive coach, and keynote speaker Elyse Archer to explore the powerful connection between identity and sales success.Elyse shares her personal journey of breaking through an income ceiling that had persisted despite years of hard work, training, and achievement. Following a series of life-changing events, including the unexpected loss of her podcast co-host, becoming a new mother, and reflecting on the lessons from The Top Five Regrets of the Dying, she realized that lasting growth required more than new strategies. It required becoming a new version of herself.Together, they unpack the concept of identity-driven selling, why results rarely exceed self-concept, and how sales professionals can shift from operating out of fear, scarcity, and hustle to leading and selling with confidence, purpose, and an open heart.KEY TAKEAWAYSYour sales results will rarely exceed your self-concept and identity.Sustainable growth starts with becoming the person capable of achieving the result you desire.Selling from the heart means operating from wholeness, service, and authenticity rather than fear or scarcity.Mindset alone isn't enough; identity, beliefs, emotions, and actions work together to create outcomes.The "Old Personality vs. New Personality" framework provides a practical path for personal transformation.HIGHLIGHT QUOTESThe breakthrough doesn't happen when you learn something new. It happens when you become someone new.Your beliefs create your actions, your actions create your habits, and your habits create your results.The version of you that has already achieved the goal thinks differently, feels differently, and acts differently.Your desires aren't distractions. They're often clues pointing you toward your purpose.The greatest transformation isn't becoming someone else—it's remembering who you really are.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Jeff Bajorek is a sales strategist, keynote speaker, author, and consultant with more than 20 years of experience helping organizations improve clarity, messaging, and performance. A former C-level sales executive and multi-time President’s Club performer, Jeff specializes in helping teams define “what good looks like” so success becomes repeatable and scalable.Through speaking, training, and advisory work, he helps leaders systematize the instincts of top performers, strengthen customer relationships, and build sustainable growth strategies. Jeff is also the author of multiple sales books, including Rethink the Way You Sell and Fundamentals of Prospecting, and is known for blending practical insight, humor, and real-world experience to elevate modern sales teams.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome sales strategist, author, and consultant Jeff Bajorek for a candid conversation about integrity, leadership, resilience, and defining what success truly looks like.Jeff shares a deeply personal reflection on a recent leadership role that ended after just six months. Looking back, he realized that while he was focused on driving change and having difficult conversations, he failed to first earn the trust of the people around him by listening, connecting, and understanding what success already looked like within the organization.The discussion explores the relationship between identity and performance, the importance of maintaining belief in yourself, and how professional setbacks often become the greatest catalysts for growth. Jeff explains why integrity is much more than keeping your word—it's the alignment between what you sell, who you sell it to, how you sell, and why you sell it.Listeners will also hear powerful insights on culture, self-awareness, defining "enough," and why true success starts with getting the right priorities right both professionally and personally.This is an honest and thought-provoking conversation about growth, humility, leadership, and the ongoing journey of becoming the person capable of achieving the results you desire.KEY TAKEAWAYSSelling from the heart begins with integrity—alignment between what you sell, who you sell to, how you sell, and why.Belief and confidence are not permanent; they require daily attention and reinforcement.Lasting results require personal transformation, not just better goals or systems.Leadership starts with trust. Before driving change, leaders must understand and earn the hearts of their people.Professional setbacks often provide the greatest opportunities for growth and self-discovery.More than one truth can exist at the same time—you can experience failure and still be proud of your effort.HIGHLIGHT QUOTESIntegrity is alignment between what you sell, who you sell it to, how you sell it, and why.Belief is a daily practice. The moment you assume it'll always be there, it starts to disappear.In order to achieve different results, you must become the kind of person capable of producing those results.I knew what good looked like, but I never stopped long enough to understand what good already looked like to the people around me.You can't lead people effectively until you've earned the right to influence them.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.
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