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Product Led Growth Leaders: Daily Summaries Delivered
by Thomas Watkins
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- 5 days ago26 min
183 - Verbal identity as the antidote to generic AI content with Ken Marshall
We talk with Ken "Magma" Marshall, co-founder of Meet Sona, about why most leaders struggle to publish consistently and why “sounding human” is now a competitive advantage. We break down an interview-first workflow that turns short voice conversations into platform-ready content without losing your taste, judgment, or stories. • Ken’s path from sales to coding to SEO and agency life, then building Meet Sona • The three constraints behind inconsistent posting: time, confidence, and...
- 1 weeks ago22 min
182 - What If Onboarding Let Users Stay In Control? with Karel Papik
We talk with Karel Papik, co-founder of Product Fruits, about why most products lose users in the first minutes and how better onboarding fixes trial drop-off. We dig into AI-powered user journeys that feel like a seamless, human layer inside your app while still giving product teams clearer feedback and faster insights. • why consumer-style impatience now defines B2B SaaS onboarding and activation • how Product Fruits uses discovery conversations to tailor the in-app experience • using an AI...
- 2 weeks ago21 min
181 - Voice AI For Small Businesses with Laurent Cohen
Voicemail trains your customers to give up, and it trains you to live on your phone. We sit down with Laurent Cohen, CTO of GetOblick, to unpack a sharper idea: not every call deserves an interruption, but no opportunity should be missed. From missed leads to unhappy customers, we talk about why small and local businesses feel the pain of inbound calls more than anyone, and why voice AI is finally good enough to change the default. We dig into what modern voice AI for small businesses actual...
- 3 weeks ago20 min
180 - How Leaders Find Their Real Identity with Kat Perkins
We talk with leadership strategist Kat Perkins about how people end up living identities shaped by trauma, culture, and even well-meaning family pressure. We explore her framework for identity revelation and why leaders must get clear on who they are before they can build healthy teams. • what an identity strategist does and why identity gets layered over time • identity interference and how life scripts form before age 25 • how trauma and love can both distort self-belief&n...
- 3 weeks ago26 min
179 - Building the Future: How Companies Can Leverage AI for Sustainable Growth and Innovation with West Stringfellow
In this episode of Product Led Growth Leaders, your host Thomas Watkins talks to West Stringfellow, Founder and CEO of HowDo. West discusses how AI, especially large language models, can transform business innovation and growth. Drawing on his experience at major companies, West explores the democratization of technology, the critical role of human judgment, and the need for better data and processes. He emphasizes that successful AI adoption requires cultural shifts, continuous learning, and...
- 3 weeks ago22 min
178 - Connected Care: Using Technology to Deepen Human Relationships in Aging Services with Lindsay Friedman
In this episode of Product Led Growth Leaders, Lindsay Friedman, Founder of LTCareNav, joins host Thomas Watkins to discuss the challenges of long-term care in the U.S. and how her company uses technology to support seniors and their families. She explains the difference between health care and long-term care, introduces innovative monitoring and planning tools, and shares insights on balancing technology with human connection. Lindsay also highlights rapid growth, B2B partnerships, and offer...
- 3 weeks ago18 min
177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign Management with Seva Ustinov
In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Seva Ustinov, founder and CEO of Plurio, an AI platform for performance marketing teams. Seva discusses his journey from digital nomad to tech entrepreneur, the challenges marketers face with fragmented ad data, and how Plurio’s AI agent centralizes and analyzes campaign metrics to optimize for revenue and lifetime value. The conversation also touches on the importance of deep business context for effective AI,...
- 3 weeks ago23 min
176 - Turning Marketing Tools into Small Business Triumphs with Mark Roesler
In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark. They discuss how HubSpark empowers small businesses, especially tradespeople like plumbers and electricians, by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and integrated. The conversation highlights HubSpark’s focus on ...
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About Product Led Growth Leaders
In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are exchanged, challenges are shared, and strategies for success are uncovered. Join us as we explore the journey of product-led growth and inspire a new wave of innovation in the software industry.Think you'd be a great guest on the show? Apply at https://go.3leaf.consulting/podcast-guest-home-page.
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