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- 1 weeks ago23 min
GTM Strategy for AI Scale-Ups with Tom Malesic
Building a great AI product is only half the battle. The harder challenge? Getting customers to actually understand it. Many growth-stage AI companies hit the same wall: product, marketing, and sales all operate with different interpretations of the value story. Messaging becomes overly technical, positioning drifts, and go-to-market execution starts breaking down as the company scales. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Tom Malesic from EZSolution to unpack what effective go-to-market strategy really looks like for AI scale-ups navigating rapid growth and complex markets. Tom brings experience across product marketing, customer engagement, and GTM strategy, helping organizations simplify technical solutions into clear, customer-centered messaging that drives adoption and measurable business outcomes. This conversation explores how AI companies can move beyond feature-heavy communication and create alignment between product, marketing, and sales around a shared understanding of customer value. What This Episode Is About Josh and Tom dive deep into the realities of building GTM alignment inside AI scale-ups. Topics include: • Where AI companies most commonly misalign product, marketing, and sales • How GTM breakdowns show up in pipeline, messaging, and customer adoption • Translating complex technical capabilities into customer language that resonates • Why many AI companies struggle to communicate differentiated value clearly • How to market products customers don’t fully understand yet • What effective GTM strategy looks like in emerging AI categories • The key signals that your GTM motion is working—or quietly breaking down • Why alignment matters more as organizations scale Tom also shares practical insights into how companies can simplify their messaging without oversimplifying their product—and why customer understanding should anchor every GTM decision. Why It’s Worth Your Time For AI scale-ups, go-to-market challenges rarely come from lack of innovation. The real problem is usually translation. Product teams speak technically. Sales teams simplify differently. Marketing creates messaging that sounds good internally but doesn’t fully land with buyers. The result? Longer sales cycles, inconsistent positioning, and stalled adoption. This episode will help you: • Build stronger alignment between product, marketing, and sales • Clarify technical messaging for non-technical buyers • Recognize early signs that your GTM strategy is drifting • Improve adoption through clearer customer communication • Create more consistent execution across the buyer journey If your AI company is scaling quickly but struggling to maintain clarity and alignment, this conversation offers a practical framework for diagnosing and improving your GTM motion. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders shaping market narrative and growth strategy • GTM leaders responsible for scaling pipeline and adoption • Product marketers translating technical complexity into customer value • Revenue leaders aligning sales execution with positioning If you’re responsible for helping customers understand and adopt complex AI solutions, this episode will help sharpen how your company communicates value. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy transform complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube.
- Apr 6, 202632 min
Behavioral Science for Better Product Marketing with Shannon Kearns
Most product marketing assumes one thing: That buyers are rational. They’ll read your messaging. They’ll evaluate your features. They’ll make a logical decision. But that’s not how people actually buy. Decisions are shaped by emotion, bias, context, and perception long before logic enters the picture. And when product marketing ignores that reality, messaging falls flat, positioning doesn’t stick, and deals stall. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Shannon Kearns, founder of More Than Said, to explore how behavioral science can reshape the way product marketers think about messaging, positioning, and go-to-market strategy. Shannon has built his career around uncovering what customers actually think and care about through interviews, win-loss analysis, and qualitative research. His work helps companies move beyond internal assumptions and align around real customer language that drives action. This conversation brings that lens into product marketing. What This Episode Is About Josh and Shannon unpack how behavioral science applies directly to product marketing and GTM execution. Topics include: • Why buyers don’t behave as rationally as most messaging assumes • How cognitive biases and emotional drivers influence decision-making • Where product marketing teams unintentionally fight against buyer psychology • How to use customer interviews to uncover what truly drives action • Applying behavioral insights to improve positioning and messaging • Why asking better questions is the foundation of better product marketing • Small behavioral nudges that can help move deals forward Shannon also shares how teams can move beyond surface-level personas and into deeper customer understanding that reflects real-world behavior—not just theoretical models. Why It’s Worth Your Time For AI and B2B technology companies, messaging is often built around features, capabilities, and differentiation. But customers don’t buy features. They buy outcomes, confidence, and clarity. And those decisions are shaped long before a product comparison happens. This episode will help you: • Build messaging that aligns with how customers actually think • Avoid common mistakes that weaken positioning and reduce impact • Use qualitative research to uncover meaningful insights • Improve how your team understands and communicates customer pain • Increase the effectiveness of your GTM strategy through better alignment with buyer behavior If your positioning isn’t resonating, or your messaging feels technically correct but not compelling, this conversation will help you understand why—and what to do differently. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders defining their company narrative • GTM leaders responsible for messaging and pipeline performance • Product marketers translating complex products into customer value • Revenue leaders looking to improve conversion and deal progression If you’re building and marketing AI products in competitive markets, understanding how buyers actually think is one of the most powerful advantages you can have. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube.
- Apr 1, 202634 min
Why Physical Experiences Win in an AI World with Mark Stern
As AI accelerates and digital content floods every channel, something unexpected is happening: Trust is declining. Attention is fragmenting. And differentiation is getting harder. In a world where every company is producing more content, running more campaigns, and competing for the same digital real estate, standing out is no longer just a messaging problem—it’s an experience problem. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Mark Stern, product marketing and go-to-market leader, to explore how companies can break through the noise by rethinking how they engage buyers. Mark brings a unique perspective, combining experience across B2B SaaS and physical product marketing. His core insight: the future of differentiation isn’t just digital—it’s the intentional combination of digital and physical experiences. What This Episode Is About Josh and Mark unpack how physical experiences can amplify positioning and drive real revenue impact in an increasingly digital world. Topics include: • Why the rise of AI is also creating digital distrust among buyers • How physical products can reinforce positioning and increase perceived value • The concept of intentionality—designing experiences that drive specific customer behaviors • How packaging and physical design can tap into natural human tendencies like collection and memory • Using physical experiences across the customer lifecycle: acquisition, onboarding, and retention • How to align positioning with sales execution using experiential touchpoints • Why physical products outperform traditional “swag” by delivering real value • How unexpected use cases from customers can strengthen your messaging and positioning Mark also shares practical examples of how companies use physical experiences to guide onboarding, accelerate adoption, and create more meaningful engagement with prospects and customers. Why It’s Worth Your Time For AI and B2B technology companies, the challenge isn’t just explaining what your product does—it’s making it stick. Most go-to-market strategies rely heavily on digital channels: ads, emails, landing pages, and content. But those channels are saturated, and buyers are increasingly skeptical of what they see online. This episode offers a different approach. You’ll learn how to: • Break through digital noise with differentiated experiences • Increase engagement and memorability with physical touchpoints • Support sales conversations with tangible, value-driven assets • Improve onboarding and activation through guided experiences • Create stronger emotional and cognitive connections with your brand • Turn positioning into something customers don’t just understand—but experience If your messaging isn’t landing, your deals are stalling, or your brand is getting lost in a crowded market, this conversation will challenge how you think about differentiation. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders defining their company’s positioning and narrative • GTM leaders responsible for pipeline growth and deal velocity • Product marketers translating complex products into clear value • Revenue leaders looking for new ways to stand out in competitive markets If your company is competing in a digital-first world but struggling to differentiate, this episode will give you a fresh lens on how to win. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ <p cla
- Mar 26, 202621 min
Why Deals Stall and How to Fix Revenue Motion with Cody LaHoste
Every growth-stage company eventually runs into it. Pipeline looks healthy. Interest is there. But deals slow down… stall… and quietly die. The instinct is often to blame product-market fit, pricing, or competition. But more often than not, the real issue is hidden in something less obvious: breakdowns across the go-to-market motion. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Cody LaHoste, founder of BeamPath, to unpack why products and deals stall—and how to diagnose the root cause with clarity. Cody works with founders and revenue leaders to identify where their revenue motion breaks across team handoffs, quantify the cost of those breakdowns, and prioritize what to fix first. With 15 years of cross-functional GTM experience, he specializes in turning translation gaps into alignment—and stalled growth into repeatable, scalable motion. This conversation goes beyond surface-level pipeline analysis and into the real mechanics of how deals move—or don’t. What This Episode Is About Josh and Cody break down where and why deals stall inside modern go-to-market systems. Topics include: • The most common points where deals and product momentum break down • Why stalled deals are often misdiagnosed as lost deals • How to distinguish between a true product-market fit issue and a GTM execution problem • What “translation failure” looks like across product, marketing, and sales • The signals that a deal is stuck due to internal misalignment—not customer disinterest • Where growth-stage companies should start when diagnosing stalled revenue motion Cody also shares a practical lens for identifying friction across handoffs—where each team believes they’ve done their job, but the customer experience tells a different story. Why It’s Worth Your Time For AI and B2B technology companies, growth doesn’t usually stall because of one big failure. It stalls because of small, compounding misalignments across teams. Messaging doesn’t fully land. Sales conversations drift. Customer understanding gets diluted. And over time, deals slow down. This episode gives leaders a way to: • Diagnose revenue issues with more precision • Avoid overcorrecting the wrong problems • Align product, marketing, and sales around a shared understanding of the customer • Identify where friction is introduced across the buyer journey • Build a more repeatable, scalable revenue motion If you’re seeing longer sales cycles, inconsistent deal progression, or pipeline that isn’t converting, this conversation offers a grounded way to understand why—and what to do next. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders responsible for growth and GTM direction • GTM leaders aligning marketing and sales execution • Product marketers translating product value into clear messaging • Revenue leaders diagnosing pipeline inefficiencies If your company is scaling but your revenue motion isn’t keeping up, this episode will help you uncover where things are breaking—and how to fix them. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube.
- Mar 18, 202632 min
Positioning That Sales Actually Uses with Jennifer Sillars
Every growth-stage company eventually runs into the same problem. The positioning sounds great in a messaging deck… but it doesn’t show up in sales conversations. The story feels clear internally, yet deals stall, messaging gets distorted, and customers walk away confused about why your product actually matters. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Jennifer Sillars, product marketing consultant and founder of Cosmic Strategy, to unpack why this happens and how to fix it. Jennifer has spent more than a decade helping B2B technology companies turn complex features into buyer-centered value. With experience including roles at Arm and deep consulting work with startups and scale-ups, she focuses on positioning, messaging, and aligning go-to-market execution to revenue outcomes. Her core belief is simple: great positioning isn’t finished when the messaging doc is written—it’s finished when sales teams use it naturally in real conversations. This episode dives into how product marketing leaders can close the gap between strategy and execution. What This Episode Is About Josh and Jennifer explore how positioning often breaks down between marketing strategy and frontline sales execution. Topics include: • How to tell when positioning is truly sales-ready, not just marketing-ready • The most common breakdowns between positioning strategy and real-world sales conversations • How product marketing can translate positioning into tools sellers can use live with buyers • Why even strong messaging frameworks fail without GTM alignment • Signals that sales teams are not adopting positioning—and how to course-correct quickly • Practical ways to connect product marketing strategy directly to revenue outcomes Jennifer also shares practical guidance for helping sellers internalize positioning so it becomes second nature rather than another enablement document. Why It’s Worth Your Time For AI and enterprise technology companies, positioning is often the difference between a product that sounds impressive and one that actually wins deals. But too often, positioning stops at the marketing layer. If you lead product marketing, GTM, or revenue strategy, this conversation will help you: • Ensure positioning survives real sales conversations • Align product marketing strategy with revenue execution • Diagnose why messaging adoption breaks down • Build enablement tools that sellers actually use • Turn positioning into a repeatable competitive advantage Jennifer’s approach emphasizes simplicity, clarity, and tight collaboration between product marketing and sales—so your story doesn’t just exist on slides, it shows up where it matters most. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders responsible for defining market narrative • GTM leaders aligning sales and marketing execution • Product marketing leaders building positioning frameworks • Revenue teams responsible for turning messaging into pipeline If your company is building complex technology and needs to translate innovation into clear buyer value, this conversation will help you bridge the gap between strategy and execution. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for product marketers, founders, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy shape category leaders. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube.
- Feb 11, 202634 min
Marketing Data Center Modernization in the Age of AI with Adam Glick
Enterprise buyers are under intense pressure to modernize their infrastructure for AI. But while the technology is advancing quickly, the messaging around it often lags behind. Too much hype. Too little trust. And not enough empathy for what customers are actually trying to achieve. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Adam Glick, Senior Director of Product Marketing at Dell Technologies, to explore how AI is reshaping enterprise transformation—and what effective marketing must look like in response. With more than two decades of experience across cloud, AI, and enterprise technology, Adam has led product, solutions, partner, and thought leadership initiatives at Microsoft, Amazon, Google, and Dell. His work consistently sits at the intersection of Product, Sales, and Marketing, with a clear philosophy: customer empathy and trust are the real building blocks of successful go-to-market strategy. This conversation goes beyond surface-level AI narratives to unpack what actually resonates with enterprise buyers navigating modernization decisions. 💬 What This Episode Is About Josh and Adam break down how AI is influencing business transformation strategies today—and how marketers can communicate that transformation credibly. Topics include: • Why an “AI-first” mindset is taking hold, but ROI expectations are rising • The timeless motivations behind enterprise buying decisions • How great product marketers act as storytellers and educators • Why understanding customer motivation comes before messaging • How to balance innovation storytelling with technical credibility • The role of proof points like ROI calculators, analysts, and customer stories • Why trust and education matter more than feature narratives Adam reframes modernization messaging around helping customers see a better version of themselves—what he calls “slimming mirrors”—and explains how marketers can responsibly guide customers toward outcomes that genuinely improve their business. 🚀 Why It’s Worth Your Time AI infrastructure conversations are complex, emotional, and high-stakes. Buyers don’t just want to know what your product does—they want to know whether you understand their risk, pressure, and motivation. This episode offers practical guidance for leaders who need to: • Build trust while selling advanced technology • Avoid hype while still telling a compelling innovation story • Educate customers without overwhelming them • Align Sales, Product, and Marketing around shared empathy • Position modernization solutions with credibility and confidence If you’re responsible for how a complex AI or enterprise product is understood in the market, this conversation provides a grounded framework for creating messaging that resonates—and lasts. 🎯 Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders shaping enterprise narratives • GTM leaders positioning AI-driven solutions • Product marketers translating complexity into clarity • Marketing leaders balancing innovation with credibility If your customers are modernizing infrastructure, adopting AI, or making long-term transformation decisions, this episode will help you market with more empathy, trust, and impact. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show features conversations with GTM leaders, product marketers, founders, and technologists shaping the future of AI go-to-market. 📬 Subscribe to The Genius Guide to AI Product Marketing for frameworks and insights inspired by the show: 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen on Apple Podcasts, Spotify, or YouTube.
- Dec 17, 202526 min
How Product Marketing and Content Marketing Build Clearer Stories with Lee Densmer
In high-growth AI companies, clarity is currency. Your buyers move fast, your product evolves constantly, and your message needs to land across channels, teams, and formats. But clarity doesn’t happen by accident — it happens when Product Marketing and Content Marketing operate as one storytelling engine. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Lee Densmer, content strategist and author of Content, Simplified. Lee has helped B2B organizations of all sizes turn complex ideas into content systems that are actionable, scalable, and aligned. Her work centers on eliminating noise, improving cross-functional collaboration, and building content that actually supports the GTM motion — not compete with it. With deep experience across SaaS and enterprise tech, Lee brings a practical, grounded perspective on how Content Marketing and Product Marketing can partner more effectively, especially inside AI companies where velocity can outpace communication. 💬 What This Episode Is About Josh and Lee unpack the real dynamics between PMM and Content teams — the good, the challenging, and the often overlooked. Together, they explore: • How PMM and Content should collaborate during a product launch • Why messaging consistency breaks down — and how to fix it • How customer insights should shape content strategy • How to prevent content from becoming outdated as AI products evolve • Processes and workflows that keep content aligned with GTM priorities • The key signals that your storytelling engine is working This episode goes beyond theory. Lee shares clear frameworks for building alignment, reducing friction, and creating content that drives understanding, not confusion. Her approach gives teams the tools they need to operate cohesively, even when the roadmap is shifting weekly. 🚀 Why It’s Worth Your Time AI products can be difficult to explain. They blur categories, evolve rapidly, and often require conceptual education before buyers can even assess value. That makes the PMM–Content partnership one of the most important — and overlooked — relationships inside a GTM motion. This episode is essential for anyone working to: • Sharpen product storytelling • Align messaging across product, sales, and marketing • Build content that reinforces — not dilutes — the product story • Move faster without sacrificing clarity • Build scalable content systems that keep up with rapid innovation Lee offers practical ways to reduce noise, increase collaboration, and create content that supports both the buyer journey and the internal teams responsible for delivering it. If you’ve ever felt like your content and your product story are living two different lives, this conversation gives you the roadmap to fix it. 🎯 Who This Episode Is For This episode is designed for leaders at AI scale-ups — founders, GTM leaders, product marketers, and content teams responsible for translating complex technology into clear, compelling narratives. If your message needs sharpening… If your content feels disconnected from your product… If your launches feel chaotic instead of cohesive… This episode will help you build alignment, structure, and momentum. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show features conversations with PMMs, founders, storytellers, and GTM leaders shaping the future of AI go-to-market. Each episode breaks down what it takes to turn AI innovation into clarity, traction, and growth. 📬 Subscribe to The Genius Guide to AI Product Marketing for more insights and frameworks:** 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen on Apple Podcasts, Spotify, or YouTube.
- Dec 10, 202527 min
How Product Marketers Can Use Podcasts as a GTM Advantage with Rob Savitsky
Most product marketers rely on the usual mix of decks, blogs, videos, and case studies to explain what their product does and why it matters. But in a world where attention keeps shrinking and complexity keeps growing—especially in AI—one channel is becoming a quiet superpower inside the GTM stack: podcasting. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, talks with Rob Savitsky, product marketer at Ledger Investing and creator of multiple industry-recognized podcasts focused on innovation, insurance, and digital transformation. Rob has built a reputation for turning dense, technical subject matter into accessible stories that engage listeners, accelerate understanding, and support go-to-market strategy. With deep experience across insurtech, data analytics, and B2B SaaS, Rob brings a rare combination of PMM discipline and editorial craft—making him the perfect guide for helping product marketers rethink what podcasting can do inside an AI-driven GTM machine. 💬 What This Episode Is About Josh and Rob dig into how product marketers can use podcasting as a strategic storytelling engine that elevates product understanding and strengthens brand credibility. Together, they explore: • Why podcasting is uniquely suited for complex, technical, or nuanced products • How PMMs can design a podcast that aligns directly with GTM goals • The types of stories that build trust, clarity, and long-term engagement • How to turn customer, partner, and internal expertise into compelling episodes • The right way to measure podcast impact beyond vanity metrics like downloads Rob shares practical frameworks for planning episodes, structuring content, collaborating with product and sales teams, and ensuring each episode reinforces the company’s narrative—not just fills the content calendar. 🚀 Why It’s Worth Your Time If you’re leading go-to-market for an AI product, you know the challenge: technical complexity is rising, while audience attention is shrinking. You need channels that do more than inform—you need channels that connect. Podcasting gives GTM and product marketing leaders a way to: • Humanize complex ideas • Build deeper emotional affinity with listeners • Create evergreen content that educates, nurtures, and influences • Highlight customer stories in a more authentic way • Bring product, sales, and marketing teams into a shared narrative This episode shows you how to make podcasting a true GTM differentiator—not just a brand booster. Whether you already run a show or are considering launching one, Rob’s insights will help you build a podcast that earns attention, accelerates understanding, and supports revenue. 🎯 Who This Episode Is For This episode is designed for leaders at AI scale-ups, including: • Founders building narrative and category leadership • GTM executives who want their story to break through • Product marketers seeking new ways to communicate complexity • Content leaders exploring modern formats that actually engage • Anyone building a brand in a noisy, fast-moving AI market If your product requires explanation, education, or trust to convert—podcasting might be the highest-leverage channel you’re not using yet. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show features conversations with PMMs, founders, GTM leaders, and storytellers shaping the future of AI go-to-market. Each episode breaks down how to turn AI innovation into traction through positioning, messaging, content, and storytelling. 📬 Subscribe to The Genius Guide to AI Product Marketing for insights and frameworks from each episode:** 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen on Apple Podcasts, Spotify, or YouTube.
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About Marketing Pack Leaders
For B2B product marketers who want to lead with clarity, launch with confidence, and drive real impact. Hosted by Josh, a seasoned PMM, each episode features conversations with experts across SaaS, AI, and storytelling. You’ll hear tactical advice on positioning, launches, GTM strategy, and building cross-functional influence—plus insights on leadership, networking, and career growth. Whether you’re scaling your first launch or sharpening your narrative, you’ll walk away with actionable takeaways you can use today. Smart, practical, and zero fluff—this is product marketing, done right.
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