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Business Growth Lab: Daily Summaries Delivered
by Samantha Riley
You built your business for freedom. So why does it feel like another job you can't quit? Business Growth Lab is for established service founders ready to scale their revenue and get their life back. Each week, Samantha Riley and her husband Leon pull back the curtain on what it actually takes to move from Constraint Stage to Scale Stage - the systems, the team, the mindset shift, and the sequence that makes it stick. Expect straight-talking strategy, expert guests sharing what's working right now, and unfiltered behind-the-scenes conversations from two people who've built multiple businesses themselves. This is where established founders come to install the structure their business has always needed.
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- 4 days ago36 min
Is Your Body Is Blocking Your Next Level? with Jodie Rodenbaugh
Your parents could be running your business. And until you deal with that, no strategy in the world is going to get you to the next level.Samantha sits down with Jodie Rodenbaugh, a master relationship healer and quantum energy practitioner, and a former teacher of 16 years. What Jodie works with every day are the patterns that nobody else is talking about. The ones that live in your cells, in your ancestral lineage, in the nervous system imprints of a seven-year-old child who learned that love had to be earned through performance.And those patterns? They don't stay in your childhood. They follow you straight into your business.This episode gets into why high achieving women hit a wall that feels like brain damage but is actually a terror barrier. Why men tend to blow up their relationships before they'll ever blow up their business. Why you can get to a certain income level consistently but something always seems to pull you back before you can hold it.And what it actually looks and feels like when your body is the one making your business decisions without your permission.This will make you look at every plateau, every moment of self-sabotage, and every income ceiling completely differently. And once you hear it, you'll understand why no amount of strategy was ever going to fix what was actually going on.Jodie also shares a simple daily habit that starts to prove the old story wrong, where you catch the evidence that you’re far more capable than your nervous system is telling you. No new tactic required.If you’ve ever stopped just short of the finish line and had no idea why, press play. This might make every plateau you’ve ever hit make sense.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:27 - Why trying to fix one thing at a time is why you keep hitting the same walls04:15 - Why your parents are running your business right now, and the science behind how that's happening08:32 - Why growth can trigger self-sabotage14:31 - Why your body genuinely believes that growth might kill you18:01 - How to step out of the victim, perpetrator and hero cycle and start creating from your own power25:32 - Why something that used to feel easy now feels impossible29:38 - How to “clock” the evidence that proves the old story wrongABOUT JODIE RODENBAUGHJodie is a Master Certified Transformational Coach and Intuitive Energy Shifter known as The Love Liberator specializing in family relationship patterns. She’s spent the last 14 years identifying the exact moment love went rogue in the nervous system before you had a choice. She helps high-achieving women build & scale an unshakable life from the ground up and inside out.WHERE TO FIND JODIE RODENBAUGHWebsite: https://www.jodierodenbaugh.com/offers Facebook: @jodierodenbaughInstagram: @JodieloveliberatorGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
- 1 weeks ago33 min
Three Things To Do Right Now To Maximise Your Marketing Spend
Your ads are attracting leads, but are those leads turning into sales?Samantha and Leon get into why so many business owners switch their marketing on, vanish into delivery, then wonder why next month is a ghost town. The fix usually isn’t more budget. It’s sitting in the leads you’ve already paid for, quietly walking out the door.They also talk about a smarter way to niche that doesn’t mean turning clients away, plus Sam runs the maths on the same $100 ad spend across three businesses. The gap between them will have you opening your CRM before the episode ends.Press play because you might be sitting on more dollars than you realise.WHAT YOU’LL DISCOVER IN THIS EPISODE:02:24 – How to turn your marketing down without losing your lead flow 05:15 – Why shutting off your ads when the economy gets tough is the most expensive thing you can do 07:45 – One thing you can do to do lower your ad spend, and also make it more effective13:46 – How to help prospects to take the next step with you 19:44 – How to find the leads you’ve already paid for that are slipping through the cracks 24:12 – Same ad spend, three differing results (your numbers know why) 29:43 – What to fix first so you stop throwing money down the drainResourceBook a free Marketing Audit with a strategic advisor - https://tally.so/r/44QPgdGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
- 2 weeks ago54 min
Great Work Isn’t Winning You Clients Anymore. Here’s Why… with Nas Vou
You know you’re good at what you do, and your clients agree. Yet you’re still watching prospects check you out, nod politely, and book a call with someone else.Buyers are cautious, they’ve got more options than ever, AI means anyone can fake anything, and every business out there is calling itself “experienced, trusted and personalised.” So when nobody believes the pitch, what actually earns the yes?Samantha sits down with Nas Vou of Do It Digital, who booked 72 meetings in six months for a single client, and he doesn’t go easy on the usual excuses.The economy? Not his problem to solve.“LinkedIn doesn’t work”? How many times did you really try?He also shares how to build confidence and prove your approach works, and why a slow patch is the perfect time to refine your business.If your sales have stalled and the economy’s been getting the blame, this one might change where you look next.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:00 – What buyers need to see before they trust you with their money02:59 – The “It used to work” habit costing you clients06:08 – What to do in an economic downturn to come out ahead14:40 – How to stand out when every business is saying the same thing22:23 – How to test a message at volume (and the outreach that booked 72 meetings in six months)26:17 – The difference between “It doesn’t work” and “I didn’t do it enough”31:13 – The proof-building exercise that boosts your confidence and your sales, and what buyers check before they book a call39:56 – Want more clients in 90 days? Know these numbers before you spend a cent47:38 – How to connect content, outreach and your email list into one ecosystem so buyers can come in at any pointWHERE TO FIND NAS VOULinkedIn: https://www.linkedin.com/in/nasvou/Website: https://www.doitdigital.agency/Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
- 3 weeks ago35 min
Certainty Isn't Coming. Make The Call Anyway with Scott Stirret
Let's face it. Nobody is walking into the next 12 months with certainty. The economy's wobbly, AI is rewriting the rules, and the strategies that got you here aren't necessarily the ones that will take you further.In this episode, Samantha sits down with Scott Stirrett, author of The Uncertainty Advantage, to talk about what you do when you can't see around the corner. Scott walked away from Goldman Sachs at 22 to build something of his own, and he's got plenty to say about why the comfortable option is rarely the safe one.One thing he shares gives Samantha a filter she's still turning over. It's a simple way to tell whether you're being strategic or just sitting on your hands because you're scared. If you've been telling yourself you'll make the call once things feel safer, press play. It might sting a little, but in the best way.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:06 – The fear that's quietly running your business, and the muscle that shuts it up07:24 – How to tell when "comfortable" has become the riskiest place to sit12:12 – Making the call even when you don’t have enough information14:36 – What separates a smart risk from a reckless one19:03 – Why some leaders thrive in chaos while everyone else just white-knuckles it24:27 – Why "just waiting it out" might be costing you more than a bad decision26:57 – The goal-setting habit that's quietly sabotaging your growth28:47 – The two relationships that decide how fast your business growsGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
- Sep 23, 202637 min
Your Email List Is A Goldmine And You're Sitting On It with Sage Polaris
We keep hearing that email is dead. But the businesses making the most consistent sales right now would disagree.The ones still repeating that line are usually the same business owners wondering why their launches flop, their sales pipeline keeps drying up, and they're stuck relying on social media algorithms they can't control.In this episode, Samantha sits down with conscious launch strategist Sage Polaris to unpack why email is still one of the highest-converting marketing assets you can own and why the businesses making the most sales aren't the ones with the biggest lists. They're the ones building the strongest relationships.You'll discover why a list of just 150 engaged subscribers can outperform thousands of passive followers, how simple email conversations can replace complicated funnels, and why most business owners are asking their audience the wrong questions. Sage also shares her brilliant four buyer archetypes, inspired by The Simpsons, and explains how understanding the way people make decisions can transform your subject lines, launches, and conversions.The businesses building the strongest relationships and the most consistent sales aren't chasing every new platform. They're showing up where they already have people's attention.Stop chasing attention and start building relationships where your audience is already listening.WHAT YOU’LL DISCOVER IN THIS EPISODE:03:24 - Why email is still your most valuable marketing asset even in a world obsessed with social media05:29 - Why a small engaged email list can outperform a massive audience06:15 - How to turn conversations into sales without complicated funnels10:41 - How to write emails people actually open12:48 - The four buyer types that instantly make your emails, launches, and marketing more effective25:57 - How to choose a lead magnet people actually want instead of one you hope they'll download31:26 - What to ask your email list that can uncover your next sale33:04 - How to bring a neglected email list back to life35:30 - Is email really dead or are most businesses simply using it the wrong way?37:22 - Why AI can't replace genuine connectionRESOURCES: ABOUT SAGE POLARISSage Polaris has written high converting copy for more than 615+ projects earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.She has worked with Teachable, Adrienne Dorison, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.WHERE TO FIND SAGE POLARISWebsite: http://www.sagepolaris.comFacebook: https://www.facebook.com/CreativeCustomWriting/Instagram: https://www.instagram.com/sagepolaris/Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
- Sep 21, 202624 min
These 3 Paid Ad Funnels Are Working Right Now
There’s no shortage of people telling you how to run paid ads. But how do you know what’s actually working right now?In this episode, Samantha and Leon share three paid ad funnels they’re loving right now, what’s working, what’s not, and why the same funnel can fly for one business and completely flake out for another.We're talking clients coming in for cents on the dollar, a campaign achieving a 19.6 ROAS, and another that looked like it was working perfectly… until it wasn't.Just switching on ads isn't enough. There are a whole lot of pieces that need to be working together for the funnel to actually convert.Every business has different strengths, different constraints and different goals, so knowing which funnel to use, and when, really matters.Samantha and Leon break down the three they’re loving right now, what’s happening behind the scenes, and what you need to think about before putting another dollar into ads.WHAT YOU’LL DISCOVER IN THIS EPISODE:04:58 – Why relying on organic alone could be slowing your growth08:09 – The first paid funnel we're loving right now11:24 – The funnel we've been using in different ways for almost 10 years13:44 – How we filled a room with ideal clients… and the campaign still bombed17:20 – The funnel everyone wants to run, but isn't right for every business21:31 – Why switching on the ads is only a tiny part of making this work23:14 – The numbers that tell you when to turn your ads up, change something or switch them offResourceThinking about running paid ads, or tried them before and decided they “don't work”?DM Leon the word AD on Instagram.We'll share some of the data we're seeing behind these campaigns and help you figure out which funnel could make sense for your business right now.Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
- Sep 8, 202633 min
How Smart Business Owners Are Winning Right Now
387,000 Australian businesses shut their doors last year. It's tempting to think the whole economy's falling apart, but that’s not the entire story. There are businesses right now who are doing huge growth.Samantha and Leon break down what's actually separating the businesses who are quietly having their best year yet, and it's got nothing to do with luck.They get into why chasing a "safe" job is often the riskier move, why trying to be everything to everyone is what's actually killing sales right now, and why the businesses doing well aren't cutting their marketing spend when things get tight, they're actually increasing it. Then there's the stuff nobody talks about until it's a crisis - the basic systems most businesses still haven't bothered to set up, when a lean team stops being lean, and why waiting a full year to check your numbers means finding out you missed the mark long after you could've fixed it.If you've caught yourself waiting for things to "go back to normal," this one's for you. There is no back to normal. There's just the businesses adapting to what's happening now, vs the ones still running things like it's 2022.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:19 – Why business closures don't mean the economy's broken03:38 – Why chasing a "safe" job is often the riskier move08:35 – Why trying to appeal to everyone kills sales12:51 – The basic systems over half of businesses are still missing15:53 – Why cutting the marketing budget when times get tough backfires19:43 – How to know when a lean team needs restructuring23:38 – Why a rigid annual forecast sets a business up to fail26:57 – What decades of economic cycles reveal about which businesses come out strongerGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
- Aug 31, 202643 min
What If Success Is Keeping You Stuck? with Florence Schaffer
You don't have to choose between success and a good life. But what if the strategies that built your success are now the very things keeping you stuck?In this episode, I sit down with Florence Schaffer to challenge one of the biggest assumptions I see successful people carry, that you have to sacrifice your health, relationships, purpose or personal life to keep performing at a high level.We dive into the question of why the old "optimise everything and deal with the rest later" approach is breaking down in a world that's moving faster than ever. And the answer isn't to squeeze more into an already-full life.We talk about why gratitude and wanting something different can coexist, how to spot the warning signs before they become a crisis, and why saying no can actually help you see the opportunities worth saying yes to.You'll also hear a shift I loved, moving from trying to "swim faster" to learning how to "surf" the environment you're actually in.You don't need to throw away everything you've built. You just need to stop carrying strategies that belonged to an earlier chapter that no longer serve you.So stop accepting the false choices you've been handed and start designing your own rules. Sometimes the next level is about finally doing things differently.WHAT YOU’LL DISCOVER IN THIS EPISODE:01:35 - The quiet drift that happens before everything feels wrong06:14 - Why gratitude doesn't mean you can't change direction10:59 - Why optimisation is losing its edge in an unpredictable world17:33 - How to create more space without saying no to everything21:51 - The tiny changes that can give you your capacity back22:55 - Why you must stop “swimming faster” and learn to “surf” instead28:44 - The warning signs you're probably ignoring34:26 - Finding the constraint instead of adding more to your life39:10 - Why you don't need to be the expert to build the solution42:36 - Giving yourself permission to change the rulesABOUT FLORENCE SCHAFFERFlorence Shaffer spent two decades as a global executive at Estée Lauder, Burberry, BMW, Lucasfilm, and YC W12 Matterport. Named on Top 20 lists for both Business Disruption and Luxury, she now leads Becoming, a human flourishing company built on one question most high-performers never ask: how to succeed and live well at the same time.WHERE TO FIND FLORENCE SCHAFFERLinkedIn: https://www.linkedin.com/in/florenceshaffer/https://www.linkedin.com/company/startbecoming/Website: https://www.startbecoming.co/Got questions or want more business growth content? Follow us over at @thesamriley and @leonflittonReady to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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About Business Growth Lab
You built your business for freedom. So why does it feel like another job you can't quit? Business Growth Lab is for established service founders ready to scale their revenue and get their life back. Each week, Samantha Riley and her husband Leon pull back the curtain on what it actually takes to move from Constraint Stage to Scale Stage - the systems, the team, the mindset shift, and the sequence that makes it stick. Expect straight-talking strategy, expert guests sharing what's working right now, and unfiltered behind-the-scenes conversations from two people who've built multiple businesses themselves. This is where established founders come to install the structure their business has always needed.
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