176 - Turning Marketing Tools into Small Business Triumphs with Mark Roesler

In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark. They discuss how HubSpark empowers small businesses, especially tradespeople like plumbers and electricians, by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and integrated. The conversation highlights HubSpark’s focus on ...