The $17K Quilting Workshop (And What Actually Made It Work) with Kwadwo, Host of Art of Online Business

📥 Grab the Frontline Playbook: What's Kwadwo testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow a $37 quilting workshop generated $17.5K in revenue (and converted profitably to a $497 mid-ticket offer)Kwadwo breaks down his third successful workshop launch with a quilting client, revealing how strategic ad creative testing, audience targeting, and a proven funnel turned a $37 workshop into a profitable lead generation machine that feeds a $497 course. This case study proves that live workshops in niche markets can convert cold traffic profitably when the fundamentals are dialed in.In this episode:- 451 workshop registrations at $37 each generated $17,589 in revenue from a combination of warm and cold audiences, with cold audiences converting profitably for the first time- Lead costs in the quilting niche averaged just $0.90, proving that arts-based businesses are significantly under-marketed and offer incredible opportunities for profitable ad campaigns- The winning strategy evolved over three launches, starting with warm audience only, then testing cold audiences with limited creative, and finally scaling with custom ad creative that outperformed organic posts- What they're testing next: Increasing daily lead magnet ad spend from $30 to $45 to grow warm audiences more aggressively, allocating most cold audience budget to proven audiences while testing new segments with smaller budgets, and creating even more ad variations to find top performersAbout Kwadwo: Kwadwo is a Facebook and Instagram ads strategist who specializes in helping course creators and educators run profitable ad campaigns. He's the host of the Art of Online Business Podcast, where he shares what's working in Meta ads right now and interviews course creators about their ad strategies and funnels.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostNeed a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/callMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Kwadwo:Podcast: Art of Online Business (available on all audio platforms and YouTube) https://theartofonlinebusiness.com/Ad Audit: https://quayjo.thrivecart.com/audit