Why My Cost Per Lead Kept Climbing (and My 3 Next Tests to Fix It)

How a $15 quiz ad got a sale in 4 hours (and what the data revealed about cold traffic)Danielle shares the behind-the-scenes of her recent cold traffic ad experiment for The Offer That Pays Off course, running quiz ads to a completely cold audience. From tracking issues in the first 24 hours to discovering which creative hooks actually converted, she breaks down the real numbers, what worked, what didn't, and the three specific tests she's running next.In this episode:- Two reel hooks outperformed static images for lead generation- First sale came within 4 hours of turning on ads, but cost per lead increased after day 2-3 -What I'm testing nextAbout Danielle Klemm: Danielle is a sales funnel and launch conversion optimization expert who previously ran an ads agency from 2019-2021. That experience showed her that the real difference between successful and unsuccessful campaigns wasn't the ads themselves—it was the backend funnel and conversion optimization. Now she focuses on helping clients optimize their funnels and uses herself as a guinea pig for ongoing experiments.🔗 LINKS & RESOURCES:More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmm