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by Steph Taylor
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- Aug 29, 202417 min
My mini-sabbatical: Why I'm taking time off and how I'm reshaping my business
This is a different episode to the usual one—because it's my last episode for a while! That's right, I'm packing my life into storage, getting behind the wheel of a van and I'm taking a mini-sabbatical. So in today's episode, I'm sharing *why* I'm taking some time off and how I'm reshaping my business as I move forward.- Why taking some time away is the best thing for me right now—even though I buried my head in the sand for months.- How making some really big decisions about my life has meant some really big changes are on the horizon.- The reasons behind pausing this podcast (and it is just a pause, not an ending!).- The one way that you can continue to work with me while I'm on my mini-sabbatical.SHOW LINKS:- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
- Aug 27, 202410 min
How live launching makes selling easier—and creates more freedom and ease in your business
If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.- What live launching really means for you, your business, your sales and your audience.- How live launching can help you to create more freedom in your business structure.- The consequences of NOT live launching your offer/s.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
- Aug 25, 202412 min
4 essential ways to organically grow your audience—without spending a cent on ads
As most online business owners are already aware, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people to the business that *you* want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.- Why focusing on building more followers and subscribers won't necessarily translate to increased sales.- The common mistakes when it comes to growing your audience.- The questions you need to ask yourself to meet the *right* people where they're at.- How using this 4-part formula can help you to share remarkable content with the right people at the right time.SHOW LINKS- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
- Aug 22, 202427 min
Coaching Call: How she generated a cash injection using a new bonus strategy (with Kate Clifton)
Kate Clifton is the owner of "Kate Languages" and offers teacher trainings, CPD hours and teaching resources for language teachers. She's also a member of my Conversion Campaigns membership community and recently ran a 4-day limited time bonus campaign to bring over £1000 into her business in a weekend. In today's episode, Kate's joining me to share her experience of generating this quick cash injection into her business.- How you can use an offer you already have together with a time-limited "bonus" to launch something "new".- Understanding the decision-making process when creating a new campaign.- How selling an offer with a bonus add-on in the form of a mini launch can give your business a quick cash injection with minimal effort.- Why taking imperfect action on an idea is the only way to know for sure if something is going to "work".SHOW LINKS:- Connect with Kate at https://www.katelanguages.co.uk/ or https://www.instagram.com/katelanguages/- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
- Aug 20, 20248 min
Is bigger always better? The realities of business growth vs being content with where you are
It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But what do you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.- Why growing your business means you will have a lot more responsibility (and how that may show up for you).- How business growth also means stepping up and into your personal growth too.- Why building your business around someone else's (Instagram) vision may land you in a place you don't even enjoy.- Why doing more is not always the solution, especially if you're already an overachiever.- When you don't stop to recognise what you have achieved because you're already looking ahead to what's next.SHOW LINKS:- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
- Aug 18, 202412 min
Ask Steph: I already have multiple offers. Should I launch a high ticket offer?
Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps.- How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite.- Why getting really specific on the problem your offer is trying to solve, or transformation they're seeking, will help you to create the next offer that your audience needs.- The importance of researching your audience before you launch your offer.- Why launching your idea first will give you so much information on whether people will *actually* buy it—before you put everything into creating something that doesn't sell.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
- Aug 15, 202439 min
Coaching Call - How do I nail the messaging for my offers when my audience is so diverse?
Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.- Understanding and overcoming the mindset challenges associated with launching your offer.- Why deadlines are so important when it comes to launching.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
- Aug 13, 202414 min
Need to increase your prices? Here's 5 signs you're undercharging for your offers
Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I'm revealing the tendency for business owners to undercharge, rather than overcharge, and the signs to look out for.- Why falling into the trap of undercharging, particularly at the beginning of your business journey, can be a fast tack to burn out.- How undercharging can attract the wrong clients to your business, instead of the right ones.- How finding the "uncomfortable price point" can promote action, especially when your audience doesn't value your offer enough to commit to it.- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite.- When pricing does not accurately reflect the effort you're putting in and value that you're providing to your clients (and so resentment sets in).SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
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About Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, t
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