Odd Lots

The Viral Milk That Helped Set Off America's Protein Boom

November 8, 2025·43 min·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
The Odd Lots podcast explores the rise of Fair Life milk and broader shifts in the U.S. dairy industry, highlighting how innovations in processing, distribution via Coca-Cola, and consumer demand for high-protein, low-lactose products are reshaping a traditionally low-margin sector. Despi

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Guest

C

Corey Geiger

conversational on Odd Lots

Mentions

Books, people, and resources mentioned in this episode.

People

Corey Geiger

Books

Barrenby Austin Ferrick

Companies

Coca-ColaFair LifeCoBankFair Oaks Farms

Topics

Business ModelsBusiness NewsEntrepreneurshipFood ScienceFundraisingStartupsTech Industry

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