Apple News Today

Americans are obsessed with protein. How much do you actually need?

March 28, 2026·26 min·4-min readconversationalhealth
Podzilla Summary (4 min)
TLDR
Protein is essential, but the widespread obsession with consuming more—through powders, fortified snacks, and protein-laden cocktails—is driven far more by marketing, industry surplus, and cultural trends than by actual nutritional need. Authors Samantha King and Gavin Whedon argue that p

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Guest

S

Samantha King

conversational on Apple News Today

Mentions

Books, people, and resources mentioned in this episode.

People

Samantha Kingby Samantha KingGavin Whedonby Gavin WhedonJustus von Liebig

Books

Protein, the Making of a Nutritional Superstarby Samantha King, Gavin Whedon

Companies

Buffalo Wild Wings

Products & Tools

Liebig's Extract of Meatprotein powder

Topics

EconomicsFood ScienceMental HealthNutritionSelf Improvement

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