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by Brian Glass
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- Today30 min
How to Build a Reputation Without Owning the Firm | Will McCreight
Most lawyers think the only path to influence is starting their own firm. Own the business. Put your name on the door. Build the brand yourself. But what if that’s not true? In this episode, Brian sits down with Will McCreight for a conversation about reputation, visibility, and building a meaningful career inside someone else’s organization. They talk about the career advantages most professionals overlook, why relationships still matter more than people think, and how consistently showing u...
- 1 weeks ago32 min
What Happens When Your Legal Niche Gets Wiped Out? | Alexander Licznerski
Most lawyers assume their niche is safe. Until one day… it isn’t. A law changes. A rule shifts. And suddenly, the work you’ve spent years mastering starts to disappear. That’s exactly what happened to Alexander. He had a dream job. He was in the top tier of earners at one of the largest personal injury firms in the country, building his career around PIP litigation. Then Florida tort reform hit. And just like that, the pipeline dried up. This episode is about what comes next when that happens...
- 2 weeks ago42 min
The $20M Case No One Wanted | Sharif Gray and Gray Broughton
Most lawyers would have said no to this case. No clear damages. Messy facts. A client with a complicated history. Three firms already had. Sharif Gray and Gray Broughton said yes anyway. And that decision turned into a $20 million verdict. But this episode isn’t really about the verdict. It’s about the way they think. We get into what it looks like to build a firm that doesn’t chase the easy, high-volume cases. A firm that is willing to take risks, invest time, and bet on cases that don’t fit...
- 3 weeks ago1h 4m
If Throwing Money Isn’t the Answer, What Actually Works? | Conrad Saam and Gyi Tsakalakis pt. 2
So if throwing more money at marketing usually backfires… what actually works? That’s where this part of the conversation goes. Part 1 was about thinking differently. About stepping back and realizing that most lawyers aren’t struggling because they picked the wrong tactic… they’re struggling because they don’t have a clear way to evaluate what’s working in the first place. Now we get into the messy part. Gyi Tsakalakis and Conrad Saam start breaking down how marketing actually plays out in t...
- 4 weeks ago1h 1m
Why Throwing More Money at Marketing Usually Backfires | Conrad Saam and Gyi Tsakalakis pt. 1
Most lawyers think their marketing problem is tactics. Wrong platform. Wrong agency. Wrong strategy. But what if the real problem is how you’re thinking about marketing in the first place? This episode is a little different. We’re taking you inside a live session from the Great Legal Marketing Summit, where Gyi Tsakalakis and Conrad Saam basically did what they do best… challenge everything lawyers think they know about growth. It starts with origin stories. How they got into legal marketing....
- Apr 14, 202645 min
Stop Hiring Based on Vibes | Jay Henderson
Most law firm owners approach hiring like they’re trying to put out a fire with a garden hose. You’re busy, the cases are piling up, and suddenly you realize you needed help months ago. So, you do what most of us do when we're desperate: you hire based on a "good vibe" and a resume that looks decent enough. The problem is that most lawyers aren't actually good at hiring because they do it so rarely. It’s an expensive skill to learn by trial and error. In this session from the GLM Summit, Jay ...
- Apr 7, 202644 min
The Future of Law Isn’t Less Human… It’s More | Dr. Cain Elliott
Everyone is talking about AI like it’s either the greatest thing ever… or the thing that’s going to replace lawyers entirely. And honestly, both sides are missing the point. In this episode from the GLM Summit, Dr. Cain Elliott breaks down what’s actually happening right now. Not the hype. Not the fear. What’s real, what’s changing, and what it means for how you run your firm. There’s a moment early on where he shows the difference between older AI models and what exists today. It’s not a sma...
- Mar 31, 202653 min
How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey
If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions. Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing a very different game. In this talk from the GLM Summit, Jason Hennessey pulls back the curtain on what’s actually working today. Not theory. Not guesses. Real strategies that are driving real cases. Including the kind of strategy that led one firm to invest over $100,000 a ...
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About Life Beyond the Briefs
At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.
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