Life Beyond the Briefs

Why Throwing More Money at Marketing Usually Backfires | Conrad Saam and Gyi Tsakalakis pt. 1

April 21, 2026·1h 1m
Episode Description from the Publisher

Most lawyers think their marketing problem is tactics. Wrong platform. Wrong agency. Wrong strategy. But what if the real problem is how you’re thinking about marketing in the first place? This episode is a little different. We’re taking you inside a live session from the Great Legal Marketing Summit, where Gyi Tsakalakis and Conrad Saam basically did what they do best… challenge everything lawyers think they know about growth. It starts with origin stories. How they got into legal marketing....

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