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Send us Fan Mail We sit down with Sam Clough, Global Strategic Insight Director at SuperAwesome, to unpack how brands can reach under-18s safely and effectively across YouTube, TikTok, CTV, gaming, and audio. We explore how teens decide what to trust, why talkability beats old word of mouth. Among other areas we cover: • Teens’ scepticism, AI fatigue, and platform-native creative • SuperAwesome’s role enabling safe, compliant youth marketing • YouTube and TikTok as top discovery and ad...
Send us Fan Mail Ever wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J.D. Deitch to provide a highly knowledgeable - and objective - perspective on why this may be. Alongside other issues we get into: - How the programmatic sample market rewards speed and completions, not care and candour. - We map the real supply chain behind panels today, from proprietary communities to rewards sites and intermediaries ...
Send us Fan Mail Delighted to have on J.D. Deitch, the ex COO of Cint, esteemed research sector analyst and adviser. In part 1 of this interviews, we go from cheese caves in Paris to the terraces at Old Trafford, then into the guts of how insights work really gets done. Among other areas, in part 1 we cover • Judging cheese and the risk of palate fatigue • Becoming a Manchester United fan and then leader • Why researchers often miss the C‑suite, • Operational economics: legacy op...
Send us Fan Mail In a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment? Well, I can't think of anyone better to explain that balance than the fantastic Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.) We dig into: - Nicole's journey from pet food ...
Send us Fan Mail If you’ve just raised $20m for an insights business is that a win? Or are you just taking on debt and potentially unrealistic expectations around business model? Just a couple of the subjects we get into in part 2 of the opening interview of the new FutureView series with Jonathan Williams of One Strategy Studio. In part 1 we explored Jonathan’s entrepreneurial journey thought the insight space and we now move onto the question of funding and financial sustainability th...
Send us Fan Mail Delighted to talk to Jonathan Williams, successful founder of multiple agencies who has consistently pushed the boundaries of strategic insight...and how technology can help. Among other areas we cover: Thinking about the creative process in music and writingJonathan's journey and learning having successfully launched and sold Clear Ideas (to M&C Saatchi), MASH (to Kantar), and Discover AI (to Talkwalker)The creation of One Strategy Studio – an agency powered...
Send us Fan Mail What a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective. In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation: How to uncover true consumer motivations Identifying and addressing anxiety pointsLearning from police interrogation techniquesThe importance of the ‘lov...
Send us Fan Mail Delighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation, a veteran of several start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity Partners in December 2022 to drive further innovation. We have a great conversation including: The story behind Zappi’s ...
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Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
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