Free Daily Podcast Summary
Marketing Against The Grain: Daily Summaries Delivered
by Hubspot Media
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (HubSpot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago22 min
Claude Duets Demo
Ep. 467 Are proactive AI agents about to replace your email inbox as your digital home base? Kipp dives into the emergence of Claude Duet and how this new breed of AI assistant is changing the way marketers automate, create, and collaborate. Learn more on how proactive agents like Claude Duet can transform your workflow with automated content repurposing, scheduled marketing tasks, and real-time productivity—plus a comparison of today’s top AI assistants and what makes each one stand out. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude Duet https://support.claude.com/en/articles/17631495-get-started-with-claude-duet Grok Bot https://x.ai/bot Meta’s Muse https://ai.meta.com/muse/ Instinct https://instinct.com/ ChatGPT Dots https://chatgpt.com/dots Opus 5.5 https://www.anthropic.com/claude-opus-5-5 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
- 6 days ago30 min
Copy an AI Expert’s Claude Content Factory
Copy an AI Expert’s Claude Content Factory: https://clickhubspot.com/khgo Ep. 466 The latest Claude models are even better than you think! Kieran and guest Saj Adib (CEO at Skill Leap AI) dive intodive into the jaw-dropping power and accessibility of the latest AI models and what most people are missing about their true capabilities. Learn more on how anyone can leverage tools like Claude and local models to build custom productivity apps, the power of live dashboards and proactive agents for business automation, and why approaching AI with creativity—not just business utility—can take your work and personal projects to a whole new level. Mentions Saj Adib linkedin.com/in/sajadib Skill Leap AI https://skillleap.futurepedia.io/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ Lovable https://lovable.dev/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
- 1 weeks ago28 min
We’ve Spent 20+ Years in Marketing. Here’s What We Learned
Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg Ep. 465 What actually matters in marketing today? Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how strategies from decades ago are more relevant than ever in today’s landscape. Learn more on why verisimilitude (the appearance of truth) is the cornerstone of copy that sells, the importance of drawing inspiration from outside your industry for true originality, and why building the right audience—and making work that’s remarkable, not mediocre—will always beat chasing the latest trending tactics. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Direct Mail Copy that Sells https://a.co/d/03Q1FsbX The Art of Scientific Investigation https://a.co/d/0b06vEBT Reality in Advertising https://a.co/d/0jbp4k5o Tribes https://a.co/d/00qK62do How to Win Friends and Influence People https://a.co/d/0deaaQoR Obvious Adams https://a.co/d/0aOVCpdg Scientific Advertising https://a.co/d/0eEV7GgY Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
- 1 weeks ago39 min
How a Top AI Expert Actually Uses Claude
Framework + 6 Prompts to use Claude like an AI Expert: https://clickhubspot.com/bpsv Ep. 464 Is 95% of today’s writing influenced by AI? Kipp, Kieran, and guest Ruben Hassid (author of “How to AI” and founder of GPC) dive into how AI is transforming marketing, the future of software, and why human connection still matters more than ever. Learn more on how to master Claude with must-have settings, why writing is thinking (and why that matters in an AI world), and how the next era of enterprise marketing will blend invisible technology with personal connection for real business growth. Mentions Ruben Hassid https://www.linkedin.com/in/ruben-hassid/?isSelfProfile=false GPC https://www.gpc.consulting/ How To AI https://ruben.substack.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ Grok https://grok.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
- 2 weeks ago16 min
How Marketers Can Get Rich Building Tiny Software Businesses
Build your own AI Business in 3 Hours with < $500: https://clickhubspot.com/jgwf Ep. 463 There's never been a better time for marketers to become millionaires through a simple, actionable formula. Kieran dives into how a new generation of marketers can leverage AI, microbehaviors, and rapid prototyping to build and grow profitable businesses. Learn more on the 5-step microbehavior business formula, real-world examples of niche SaaS making $10K+ MRR, and why marketing and distribution—not building—are the new competitive moat in the AI era. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Launch Fast https://launchfastlegacyx.com/ Cursor https://cursor.com/ Legacy X http://legacyxfba.com/ 1,000 True Fans https://kk.org/thetechnium/1000-true-fans/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
- 3 weeks ago17 min
The Evolution of the Marketing Team
Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl Ep. 462 How different will your marketing team be in the age of AI? Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, the game-changing role of an internet comedian to make your product shareable, and the tactical power of a creator dealmaker to turn creators into your greatest advocates. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Ramp https://ramp.com/ Alexandr Wang linkedin.com/in/alexandrwang Muse https://ai.meta.com/muse/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
- 3 weeks ago18 min
Building a Powerful Grokbot Content Team to Grow Your Audience Fast
Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf Ep. 461 Can Grok Bot really build your whole content team in minutes? Kieran dives into how to harness Grok Bot and powerful AI tools to automate content creation, from idea generation to drafting, for any platform. Learn more on automating content team structures, leveraging Monit for unlimited API access, and optimizing AI models for each step of your content process. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Grok Bot http://x.ai/news/introducing-grok-bot Claude https://claude.ai/ Codex https://openai.com/codex/ Opus 5.5 https://www.anthropic.com/claude-opus-5-5 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
- Oct 8, 202617 min
Copy This Muse AI Workflow, It Will Double Your IG Leads
Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm Ep. 460 “You don’t have a reach problem, you have a repeatability problem.” Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagement into sales opportunities, and building a magical marketing workflow that connects your content directly to customers. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Meta’s Muse https://ai.meta.com/muse/ Grok Bot http://x.ai/news/introducing-grok-bot Nano Banana https://gemini.google/overview/image-generation/ Apollo http://apollo.io/ Sabrina Ramonov Marketing Against the Grain episode https://www.youtube.com/watch?v=0OS4m5Kajt0 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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About Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (HubSpot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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