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If You Market: Daily Summaries Delivered
by Sky Cassidy (CEO) of MountainTop Data
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- Jan 17, 202457 min
202#: Killer Buyer Personas, with Jim Kraus
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Dec 19, 202357 min
201#: Build a Brand from Scratch, with Tim Partasevitch
On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Dec 7, 20231h 11m
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte
On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Nov 21, 202357 min
200#: Creating Marketing Funnels with AI, with Tina Lorenz
On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mindset shifter, and transformational business coach, with a focused emphasis on training entrepreneurs, coaches, and business owners to turn their words into money with ChatGPT, high impact messaging & marketing funnels. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Nov 20, 202317 min
198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths
On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Sep 26, 20231h 5m
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer
On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you? Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Aug 29, 20231h 11m
195#: Email Content Customers Love, with Monica Badiu
When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week and every lead gen company claiming they have the magic words. Monica gives some tips on how she writes email copy that works for you because it works for the customer. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Aug 1, 202352 min
193#: Clone the Owner, with Dean Mercado
Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life. Dean Mercado is the Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” he’s a business coach, author, and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices
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About If You Market
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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