197#: 3 Step Process to Emotional Audience Connection, with Ian Baer

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while.  Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you? Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices