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Books, people, and resources mentioned in this episode.

The Pressure B2B Marketing Leaders Don’t Talk About Enough

What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs

3 Major GTM Blind Spots Hurting Marketing’s Ability to Measure Revenue Impact

The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller

Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails
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