Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails
Aviv Canaani, CRO of Data Rails, transformed the company's go-to-market from 90% outbound to 90% inbound by blending bold, creative marketing with rigorous performance metrics, proving that startups must balance brand-building with immediate revenue results to earn executive trust and sca
Sign up to read the full summary
Free AI-powered recaps of every episode, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.
Guest
Aviv Canaani
interview on GTM Live
Mentions
Books, people, and resources mentioned in this episode.
People
Companies
Products & Tools
Topics
Listen to This Episode
More from GTM Live
Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era
The Pressure B2B Marketing Leaders Don’t Talk About Enough
What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs
The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller
How AI Natives Are Using Claude Code to Rewrite GTM — with Jordan Crawford (Uncut in the Desert)
3 Major GTM Blind Spots Hurting Marketing’s Ability to Measure Revenue Impact
Related episodes
From other shows on similar topics.
Generated $2.5B With Performance Marketing - Cem Atik
Proven Podcast
Why Most E-Commerce Brands Are Measuring the Wrong Metrics (And Paying for It)
The Vault Unlocked
Q&A. Growth Is Just Constraint Removal | Ep 933
The Game with Alex Hormozi
Lauren Kingsley | Meet the $5.1B Operator Home Service CEOs Keep Calling
The Home Service Expert Podcast
BDTP. Marketing Channels vs Programs with Asia Orangio
UI Breakfast: UI/UX Design and Product Strategy
The Predictable Revenue Playbook Most Founders Are Missing | Josh Troy
Right About Now - Legendary Business Advice
Get summaries like this every morning.
Free AI-powered recaps of GTM Live and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.