
Free Daily Podcast Summary
by Joe Vennare
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína. A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand. In this episode, we discuss the product backstory and growth roadmap. We also cover: Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mateína's Website: www.drinkmateina.com Instagram: https://www.instagram.com/mateina/ Contact: nicolas@drinkmateina.com The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: Introduction Nicolas's background Argentina trip Passion becomes side project Initial Shopify store Loose-leaf era Year of learning beverage industry First ready-to-drink launch Tiny and Dr. Huberman partnership US launch and zero-sugar request Competition validation Partnership structure Organic growth roadmap Team size and remote dynamics Field marketing strategy Clean energy positioning Where to find Mateína Conclusion
September 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nix Biosensors raises $10M Series A to license its hydration algorithm into fitness platforms, shifting from hardware to health data infrastructure Life Time expands its ARORA healthy-aging program as class size triples since 2022, tapping into the 56% of consumer spending held by adults 50+ Pew data finds 78% of US adults now take a supplement, with protein use surging among Gen Z even as seniors lead overall adoption More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
September 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: On refuses to discount shoes as Q2 sales rise 13.5% to $1B, betting product innovation can support margins that reached 65.4% Accenture survey finds Gen Z and Millennial trust in health insurers fell 10.5%, with 62% already using AI tools to choose a health plan FDA signals more flexibility in psychedelic trial design, opening alternative approaches to comparators, dosing, and approval timelines More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
September 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Wizard Wellness completes rollout across Target, Walmart, and CVS while closing a $1M+ round, betting on mass retail over direct-to-consumer first [solidcore] launches Ascend, a heated floor-based strength format, expanding beyond reformer classes as it scales toward 250 locations by 2028 NYT reports "wellness darties" combining yoga, cold plunges, and nonalcoholic drinks are going viral on college campuses as an alcohol-free way to socialize More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
Today, I'm joined by Danny Yeung, CEO of IM8. Pivoting from diagnostics, parent company Prenetics has scaled its science-backed supplement brand co-founded with David Beckham to a $400M+ market cap with just two core SKUs. In this episode, we discuss building IM8 from the ashes of a billion-dollar collapse. We also cover: From billion-dollar IPO to $50M valuation in 18 months Simple products, simple messaging General Catalyst's revenue-based financing Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider IM8 Website: https://im8health.com/ IM8 on Instagram: https://www.instagram.com/im8health/ The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Introduction Danny's background Prenetics diagnostics journey COVID testing boom and collapse Meeting David Beckham From $1B to $50M Prenetics to IM8 pivot Organizational strategy Product development approach Retention and data focus Marketing and messaging Scaling challenges General Catalyst financing model Product roadmap Where to follow Conclusion
September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, using its 100 million users to challenge Oura and Whoop on distribution Salomon signs a five-year global partnership with IRONMAN, becoming title partner of the World Championship in Kona starting in 2027 Eli Lilly uses its GLP-1 windfall to expand into women's health, recruiting scientists across osteoporosis, preeclampsia, and endometriosis Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continued growth in the luxury gym chain's core high-end model Athletic Brewing adds NFL quarterbacks Drake Maye and Dak Prescott as athlete-owners, deepening its hold on the non-alcoholic beer market Stanford, MIT, and University of Chicago study finds SNAP soda restrictions cut sugary drink purchases 12%, giving policymakers new evidence restrictions work Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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