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by vloxq, Wilma
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- Yesterday37 min
How Stratsy's went from 800K to 1.8M SEK ARR per FTE, Anna Modin CRO
In this episode we talk with Anna Modin, CRO at Stratsys, a Nordic SaaS company helping organisations create clarity, reduce risk, and turn strategy into action across compliance, governance, risk and strategy execution. Anna has been part of Stratsys’ journey for 16 years, moving from individual sales into leading the full revenue engine. She shares what it actually takes to go from sales-led growth to a more scalable SaaS model — and why one of the hardest parts is daring to stop doing things that still bring in revenue. We talk about culture, land-and-expand, team-based incentives, profitability, tech stack, and why clarity in GTM is not optional when you want to scale. ✨ Key takeaways: Daring to prioritize is one of the hardest — and most important — parts of scaling You can’t build a scalable SaaS company if you keep chasing every possible deal Land-and-expand has been key to Stratsys’ growth in the private sector Team-based incentives can help when the company needs to move fast and shift focus Culture is not an internal “nice to have” — it shows up in sales, trust, customer relationships and revenue Efficiency matters: Stratsys went from 800K to 1.8M SEK ARR per FTE by working smarter You’re never done — the market changes, and the company needs to keep reshaping itself 🎧 Tune in for an honest conversation about scaling SaaS, building a strong revenue culture, and why growth often starts with deciding what not to do. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
- 2 weeks ago34 min
“You have to decide who you’re not selling to” Charlotte Banning, CMO Monterro
Charlotte Banning is the CMO at Monterro, one of the leading investment partners for B2B SaaS companies in the Nordics. With a background from companies like Salesforce and Telia, she has spent most of her career working hands-on with B2B marketing, growth, and scaling . software businesses. Today, she works closely with Monterro’s portfolio companies, helping them sharpen their positioning, messaging, and go-to-market as they move from product-market fit into scale. In this episode Charlotte explains why positioning is a leadership decision, not a marketing exercise. A lot of companies treat positioning as something you “figure out” in marketing.You run some interviews, define an ICP, adjust messaging. But if it stays there, nothing really changes. Because the real impact of positioning shows up elsewhere: – what deals you walk away from – what product decisions you make – what segments you don’t prioritise – how consistent your organisation is over time If that isn’t owned at the top, it becomes optional and optional positioning doesn’t scale. At some point you have to decide who you’re not selling to. Charlotte digs deep into the importance to set an aligned company direction when it comes to positioning and how to use it for revenue acceleration. 🎧 This episode is worth a listen if things are working, but not accelerating as you wish it would. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
- Apr 17, 202643 min
How to increase sales without hiring more reps, Theo Zätterström
Theo Zätterström has a pretty straightforward way of looking at scaling your sales team successfully. He has a proven Sales Operating System including like ramp-up, why deals stall, and what actually drives urgency in a process. ✨ Key takeaways: Most companies think they’re scaling sales, what they’re actually doing is just hiring more people. If every rep sells differently, you’re not improving — you’re guessing. Why selling ROI is often too weak (and why Cost of Inaction actually works. The hidden reason your ramp-up is killing revenue (and how to cut it in half). 🎧 Tune in if you want to understand how to increase sales without adding more reps and why most teams are still relying on luck more than they think. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
- Apr 10, 202643 min
I don’t believe in creating workaholics", Camilla Agardh CEO Siloy
In this episode we talk with Camilla Agardh, CEO and founder of Siloy, a fast-growing HubSpot partner with nine companies across Europe. Siloy was also named partner of the year by HubSpot 2026. Camilia shares her journey from entrepreneur to leader, insights on scaling into the upmarket space, and how she balances growth with quality. She opens up about the challenges of merging companies, maintaining culture, and the importance of giving people “freedom within a framework.” ✨ Key takeaways: Operational excellence isn’t a buzzword—it’s about constant, never-ending improvement. Success comes from curiosity, collaboration, and kindness. Don’t overcomplicate processes—involve the people they affect, and follow the data. Even leaders need to know when to tell their team to shut the computer and recharge. Mistakes are part of growth—like Camilla’s unforgettable Danish–Swedish language mix-up in a C-suite meeting 😄 🎧 Tune in for honest conversations about leadership, culture, and scaling with heart. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
- Apr 4, 202547 min
Accelerating Growth with Powerful OKRs 🚀, Sophie Hedestad Noxit
In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains why this powerful framework is essential for achieving true Operational Excellence. Discover how clear goal-setting, effective cascading, and transparent communication can align your organization, boost efficiency, and accelerate growth. If you're struggling with disconnected goals and outdated spreadsheets—this episode is a must-listen! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
- Mar 28, 202552 min
Scaling Sales with AI—Insights & Impact, Markus Möller Meetric
In this episode of Fail and Grow, Wilma sits down with Marcus Möller, former growth leader at BrightBid—one of Europe's top SaaS success stories 📈—and current CEO of Meetric, a cutting-edge AI solution for Operational Excellence 🤖. Marcus shares how he successfully doubled sales results despite reducing his sales team by half, all through smarter use of AI and a relentless pursuit of truthful insights 🎯.Listen in for practical tips on how Operational Excellence powered by AI can streamline your processes 🔄, boost efficiency ⚡, and position your business ahead of the competition 🥇. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
- Mar 21, 202543 min
How AI in HubSpot boosts your growth, Robert Bråkenhielm CEO, Resultify
In this episode of Fail and Grow, Wilma welcomes Robert Bråkenhielm, founder and CEO of Resultify—one of HubSpot's leading global partners. Robert openly shares stories of both success and hilarious failures from his entrepreneurial journey, from building thousands of websites to pioneering Resultify's results-based business model. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
- Mar 18, 202546 min
True Data Driven Sales Performance to Boost Growth, Johanna Korhonen Dear Lucy
Why do some sales teams consistently outperform the rest? The secret lies in data-driven decision-making. In this episode together with Johanna Korhonen from Dear Lucy, we dive into how to simplify analytics, avoid common pitfalls, and leverage data to boost efficiency, close more deals, and scale smarter.Tune in to hear expert insights on transforming sales performance—without drowning in dashboards. 🔥 Start small, think big, and let the numbers guide you! #SalesSuccess #DataDriven SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim
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About Fail n' Grow
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