190. The Content Strategy That Turned a Failing Startup Into a Million-Dollar Business with Natalie Barbu

What if the piece of content you almost didn’t create could completely change your business? In this episode, I sit down with Natalie Barbu, founder and CEO of Rella, to talk about how one viral video helped save her company when she had just $25,000 left in the bank. Natalie shares how to create content that solves problems, turn views into customers, find the right niche, use AI to simplify your content strategy, and build a brand that creates relationships instead of just transactions. We also dive into pivoting when something isn’t working, building trust through in-person connection, and why following your curiosity can lead you to opportunities you never planned for. Tune in to learn how to create content that does more than get attention and start using it to build a business that actually grows. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Meet Natalie Barbu, founder and CEO of Rella. 06:30 How to know when an idea is worth pursuing. 08:15 What do you do when your business has just $25,000 left in the bank? 11:00 How Natalie raised $1 million after hearing hundreds of no’s. 14:15 The viral video that changed the future of Rella. 15:30 The content shift that can turn viewers into customers. 19:30 Why every growing business needs SOPs and better systems. 22:00 The systems that can make your content workflow easier to manage. 23:15 How can you organize your content so your team stays on the same page? 25:00 How Natalie uses AI to simplify her content strategy. 27:30 The content framework that turns pain points into customers. 29:30 Build meaningful connections that can open doors for your business. 32:30 Why niching down can help you grow faster online. 34:00 How often should you post on social media to grow your business? 36:15 What to do when you have an idea but don’t know where to start. Resources + Links Learn more about Rella HERE Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.  Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Natalie on IG: @nataliebarbu