192. How Rebecca Minkoff Built an Iconic Fashion Brand From the Ground Up

What does it take to build a successful brand while navigating pivots, setbacks, and the pressure to keep growing? In this episode, I sit down with Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective, to talk about the lessons behind building an iconic brand, knowing when to pivot, and creating products people want. Rebecca shares the story of how Jenna Elfman helped turn one of her shirts into a must-have and the lessons she learned about following customer demand. We also dive into the common struggles women founders face and how to stay resilient through the highs and lows of entrepreneurship. Tune in to learn how to build, adapt, and keep moving forward through every stage of your business and life. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective. 05:00 How do you know when it’s time to pivot and change the direction of your life? 09:45 How Jenna Elfman helped turn Rebecca Minkoff’s shirt into a must-have. 13:00 Why your network is one of the most important things you can build. 14:00 What people often misunderstand about building a successful brand. 16:45 How can you use customer demand to create products people want? 22:45 Why unglamorous work can prepare you for opportunities you never expected. 25:15 What happens when a major opportunity doesn't go as planned? 31:15 Why women founders need more support, resources, and community. 34:15 What are the most common struggles women founders face when building a business? 36:00 How Rebecca protects her boundaries while building a business and raising four children. 38:45 Does success cost you too much? 40:00 The business rule Rebecca Minkoff will never break. Resources + Links Listen to Rebecca’s podcast, “Superwomen with Rebecca Minkoff” HERE Learn more about Rebecca Minkoff and shop her latest handbags HERE Learn more about the Female Founder Collective and apply for an upcoming cohort HERE Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.  Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Rebecca on IG: @rebeccaminkoff